Scarcity and urgency to improve your sales Written by Clara Vetter on 23/01/2018. Have you ever used booking.com for finding a place to stay on vacation? If so, you’ve probably come across these messages in red letters below... Continue reading
Paradox of choice: why less is more! Written by Evert Semeijn, PhD on 18/01/2018. It’s Saturday evening and you’re planning to have a romantic date with your Netflix account. Just the two of you, no one else interrupting, enjoying... Continue reading