Written by Philip Jordanov on . Posted in Behavioral research, Emotions, Growth & Marketing, Psychological Fundamentals.
Haven’t we all learned how emotions work from watching the movie Inside Out? The Pixar formula used in Inside Out is very clear and easily defined. The search for the inner self, who you are, and following your own choices are the main themes in most Pixar movies. Our hero or heroine faces a large […]
Written by Milou Odekerken on . Posted in Behavioral research, Cognitive Biases, Psychological Fundamentals.
Welcome back to our series on brain-related topics for marketers looking for business growth. By teaching you the basics you will get a better understanding of your customer’s brain. In the last two blogs, we talked about dopamine and serotonin. This time we will explain some basic facts about the brain’s structure and functions. Keep […]
Written by Peter van Gorsel on . Posted in Behavioral research, Behavioral science industry, Decision Making, Innovation, Organizational relevance, Psychological Fundamentals.
The Limited Importance of Economics There is no doubt about the importance of economics for many parts of our society. It can help improve living standards and make a better society. At a basic level, economics attempts to explain how and why we make the choices we do. Four key concepts: scarcity, supply and demand, […]
Written by Clara Vetter on . Posted in Attention, Behavioral research, Cognitive Biases, Emotions, Growth & Marketing, Psychological Fundamentals.
Have a look at the advertisement below. What will you focus on first? Your gaze is most likely drawn to the highlighted woman. That’s the whole point of using a marker. The critical parts pop out. That’s one of the effects of colors on behavior: they attract attention. In this post, we are going to […]
Written by Milou Odekerken on . Posted in Behavioral research, Emotions, Growth & Marketing, Psychological Fundamentals.
A lump in your throat. Laughing so hard your belly hurts. The feeling you’re the only person on the planet. These are all examples of feelings you will have felt at least once in your life. They are examples of emotions: a reaction towards an object, individual or surrounding that drives our subsequent behavior. This […]
Written by Francesco Chevallard on . Posted in Change Management, Decision Making, Innovation, Management & Leadership, Organizational relevance.
Abstract The rapid pace of technological innovation forces companies to keep changing and innovating to stay relevant in the modern economic environment. Digital transformation projects are implemented to carry out the necessary changes to an organization, but can easily fail and result in employees’ disengagement, inefficient adoption of IT systems, loss of reputation, lower offering […]
Written by Daphnée Vouette on . Posted in Behavioral research, Change Management, Growth Mindset, Human Capital, Psychological Fundamentals.
“Why waste time proving over and over how great you are when you could be getting better” – Carol Dweck The History of Growth Mindset fundamentals Do you believe that our intelligence can grow? There’s been a lot of research on the flexibility and changeability of intelligence. Growth mindset is the belief that our intelligence […]
Written by Beirem Ben Barrah on . Posted in Behavioral research, Change Management, Interventions, Management & Leadership, Organizational relevance, Psychological Fundamentals.
This is part 2 in a series on more effective organizational change management with insights from behavioral psychology and neuroscience. In our first article you might have read what organizational change management is, what it looks like, and how behavioral insights add value. This article focuses on models and frameworks you can use for behaviorally […]
Case Study: Dutch Cancer Society 25% more donations with behavioral and psychological insights Every year, the Dutch Cancer Society (KWF) raises funds for cancer treatment and research through their campaign: ‘Lanterns for Loved Ones’. KWF encourages donors to personify their donations through real life lanterns, which are lit collectively at the end of the campaign. […]
Written by Simon Geukes on . Posted in Behavioral research, Behavioral science industry, Innovation, Psychological Fundamentals.
We will get to neurotech but first: humans are amazing. We are self-aware creatures that can walk, talk, think, plan, feel and much more. All of this is driven solely by the brain. This gray organ consists of 86 billion neurons, each of which are connected to up to 15.000 others. That organized complexity controls […]
Written by Evi Rozendal on . Posted in Growth & Marketing.
What is the future of marketers without understanding of the brain and behaviour of the consumer? It is essential to master the art of applied neuromarketing now! It enables marketers to influence consumers and create more effective marketing strategiesa and increase their ROI.
Written by Milou Odekerken on . Posted in Behavioral research, Cognitive Biases, Growth & Marketing, Psychological Fundamentals.
You’re watching a movie and a Colgate commercial is shown during the break. “Stronger and whiter teeth, a fresh breath and healthier gum. Switch now to Colgate, the number one toothpaste recommended by dental professionals”, as told by a smiling dentist. But is this really a dentist? He is wearing a white coat, so he […]
Written by Milou Odekerken on . Posted in Behavioral research, Growth & Marketing, Psychological Fundamentals.
Imagine being at your friend’s birthday party. You have a drink, a chat, and then you notice this amazing looking buffet. You want to fill up your plate with all the delicious treats. However, your personal trainer who drags you into the gym every day is looking over your shoulder. Thinking about him and all […]