Applied Neuromarketing academy

Learn about behavioural
psychology and neuroscience
to grow your business

Trusted by

Aim for the moon

Learn why people buy

Growth and marketing are about persuasion. Persuasion is communication. And the key to communication is understanding how we think.

At Neurofied, we add the science of the brain and psychology to the art of marketing. We teach marketers how they can subtly guide behaviour and we support them in the complex cases. 

Your marketers know WHAT to do and HOW to do it. Give them the WHY and enjoy their innovation.

Online growth is about persuasion

What is Applied Neuromarketing?

Applied neuromarketing is understanding and changing customer behaviour with brain & behaviour insights. It is a valuable perspective for anyone who inspires better performance.

Let us teach you the behaviour-changing tactics used by the world’s leading companies. And use them to grow your business.

Skills you will gain

Understand your customer

Learn how your customers think and make decisions to align your message with their needs

Better decision-making

Improve your ROI & conversion by understanding and leveraging our natural tendencies

Practical tactics

See direct results by applying psychology-based tactics for better performance

"Very impressed by Neurofied's knowledge regarding Cognitive Biases and their application in CRO"

Bas van de Pol – Global Director Conversion Optimisation at adidas Group
Ferdinand Goetzen

“Since taking Neurofied’s 1-Day Neuromarketing Crash Course, our growth team at Recruitee has been applying behavioural psychology more effectively to all our growth experiments”

Ferdinand Goetzen – Chief Growth Officer at Recruitee

Applied Neuromarketing services

Neuromarketing Crash Course

1-Day Crash Course

Learn how to guide human behaviour in one day. Grow as a marketer or growth hacker by learning the key behavioural- and neuropsychology skills.

In-house workshop

In-house workshop

Want to upgrade your full team? We will teach them the neuromarketing fundamentals and solve a customised real-life case for your unique situation.

Neuromarketing consulting


Add an on-demand practical psychologist to your team. Our Brain & Behaviour experts are ready to help you optimise your performance with psychology.

Join our next 1-Day Crash Course
on June 20 in Amsterdam

No prior knowledge needed

In-House Workshop at LABFRESH

Neuromarketing is a really powerful tool for any eCommerce business because you can connect with your customers on a more emotional level which can be a USP and a huge benefit to your brand.

Orsi Szentes, Head of Growth @ LABFRESH

Read our blog

Learn the basics yourself with our applied neuromarketing blog.

Top 20 Neuromarketing Books You Must Read

Top 20 Neuromarketing Books

We’ve selected 20 books about neuromarketing that we believe should be on your book shelf. Some of them give you a broad overview of neuromarketing and others deep-dive into the conscious and subconscious brain.

Ethics of neuromarketing

Ethics of neuromarketing

"Is neuromarketing ethical?" In this long-read you will deep-dive in the ethics of neuromarketing illustrated by hypothetical unethical cases and ethical neuromarketing cases. You will learn how it can improve –instead of ruin– your reputation.

Why marketers without an understanding of the brain will be extinct in 2020

The future of marketing

The future of marketing is neuromarketing; an understanding of the brain and behaviour allow you to more effectively boost your markering strategy.

in-house workshop

Ready to upgrade your marketing or growth team? Find out how innovative they will get with the right insights.

Jesse van der Meulen

“Our community loved Neurofied's applied neuromarketing workshop. It helped us understand best why customers want what they want and behave the way they do in building successful corporate-startups”

Jesse van der Meulen – Co-founder at Aimforthemoon

1-day Neuromarketing Crash Course

Learn how to guide behaviour with applied neuropsychology

Thursday June 20th

from 10:00AM to 4:00PM
Amsterdam, Netherlands

Thursday September 12th

from 10:00AM to 4:00PM
Amsterdam, Netherlands

Thursday November 14th

from 10:00AM to 4:00PM
Amsterdam, Netherlands

In-House Workshop at AfterPay

Marketers often join our courses because they want to…

  • improve their campaign ROI
  • get a better understanding of their buyers
  • learn how to change their customer behaviour
  • explain the reasoning behind their creative decisions
  • improve their conversion
  • grow their skillset


Story of AMS
The Next Ad
The Next Web
TU Delft

Get your free copy of the Applied Neuromarketing Cheat Sheet