There is a gap between business and science. Professionals know what to do and academics know why things work. Neurofied bridges this gap through trainings focused on the how of behavioural change.
All business is about understanding people. Peoples thoughts, decisions, and behaviour are irrational. Neurofied adds the science of psychology to the art of business.
At Neurofied you learn the mindset, process and tools that improve your performance with behavioural psychology & neuroscience.
Brain & Behaviour is about understanding people's thoughts, decisions and behaviour. Our perspective perspective shows you how we are irrational and driven by things we're not aware of.
Brain & Behaviour can be applied to any business. Neurofied is specialised in the domains of marketing, conversion, product and leadership.
Learn how your customers think and make decisions to align your message with their needs
Improve your ROI & conversion by understanding and leveraging our natural tendencies
See direct results by applying psychology-based tactics for better performance
"Very impressed by Neurofied's knowledge regarding Cognitive Biases and their application in CRO"Bas van de Pol – Global Director Conversion Optimisation at adidas Group
Learn the mindset, process and tools to get started the same day. Also gain access to our knowledge database and community of B&B specialists.
Similar to the Crash Course but tailored for your unique situation. Solve a case with your full team and discover the true value of Brain & Behaviour.
Strengthen your team with our on-demand Brain & Behaviour specialists. Boost your results with a dedicated psychologist in your company.
Read 35+ articles and immediately improve your skills
So you want to learn more but don't know where to get started? We made a list of the 20 books on applied neuromarketing you should read. Some show you the big-picture while others are a deep-dive.
Is neuromarketing ethical? In this long article you will read about analysed hypothetical and real cases of applied neuromarketing and their consequences. Learn how it can help you improve your reputation.
Marketing is essentially about understanding your customers. Brain & Behaviour enables marketers to deeply empathise and leverage the gained insights. This is often called applied neuromarketing.
“Since taking Neurofied’s 1-Day Crash Course, our growth team at Recruitee has been applying behavioural psychology more effectively to all our growth experiments”Ferdinand Goetzen – Chief Growth Officer at Recruitee
“Our community loved Neurofied's Brain & Behaviour workshop. It helped us understand best why customers want what they want and behave the way they do in building successful corporate-startups”Jesse van der Meulen – Co-founder at Aimforthemoon