Buying gifts is not as simple as walking out the door, picking up what your friends and family want (or need), and being back home within ten minutes. It’s a complicated and overwhelming happening. Often exploited by shops and their marketers. Why? Stressed out shoppers are easier to persuade into buying goods. Here’s a list […]
As a consumer, what are your go-to brands? What do you like about them? Now think of your brand. What do your customers love about it? What gives it an edge over your competitors? These factors determine the value of your brand. The perceived value of your company is vital to its success. When customers […]
The term ‘neuromarketing’ implies that marketers benefit the most from learning applied neuromarketing. But, neuropsychological insights reach a much wider audience than only marketers. Of course, as a marketer, you want to increase conversion rates and persuade customers to buy. But, professionals in other fields can enjoy principles of neuromarketing as well. From CEOs and […]
Comparing marketing vs neuromarketing shows that it is essential for every marketer to master the art of applied neuromarketing now. It enables marketers to influence consumers and create more effective marketing strategiesa and increase their ROI.
We live in a world in which we are continuously flooded by advertisement. Turn on the radio, look at Youtube, or take a stroll through town: marketing is everywhere. As a consumer, we are exposed to an overload of stimuli. And as a marketer, there is a lot of competition to take on. You need […]
At this moment, you are not as fully focused as you might think you are. It doesn’t even matter what it is you are doing, your attention is always somewhere else. Whether you are reading modern poetry or making an omelette, you are not, not ever, doing so 100% focused. Attention Attention is limited, and […]
Every time we make a purchase, we experience a sense of pain. Two scientists by the names of Prelec & Loewenstein (1998) referred to this price pain as the “pain of paying”. Businesses should do what they can to keep this pain of paying at bay as much as possible. By selling products in such […]
Welcome back to Braintalk. A series of brain-related topics for marketers looking for business growth. By teaching you the basics you will get a better understanding of your customer’s brain. In the last two blogs, we talked about dopamine and serotonin. This time we will explain some basic facts about the brain’s structure and functions. […]
A lump in your throat. Laughing so hard your belly hurts. The feeling you’re the only person on the planet. These are all examples of feelings you will have felt at least once in your life. They are examples of emotions: our reaction towards an object, individual or surrounding. Emotions are accompanied by behavioural and […]
Every day, we make countless decisions. Most of them are small decisions about our day-to-day activities that don’t take much thought. Occasionally there are important choices to be made that take some pondering. How do you make these decisions? You might identify yourself as an intuitive decision maker. Alternatively, perhaps you consider yourself to be […]
We’ve selected 20 books about neuromarketing that we believe should be on your bookshelf. Some of them give you a broad overview of neuromarketing and others deep-dive into the conscious and subconscious brain. Influence By Robert B. Cialdini In his book ‘Influence: The Psychology of Persuasion’ (1984) Cialdini explains in detail the fundamental principles of […]
In this long-read, you will read about the ethics of neuromarketing practices and learn how it can improve –instead of ruin– your reputation. During the summer of 1957, social psychologist James Vicary shook the world with a controversial experiment. He secretly flashed messages about Coca-Cola and popcorn on the big screen. These messages were so […]
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.