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You are not paying attention

At this moment, you are not as fully focused as you might think you are. It doesn’t even matter what it is you are doing, your attention is always somewhere else. Whether you are reading modern poetry or making an omelette, you are not, not ever, doing so 100% focused. Attention Attention is limited, and […]

Price pain: 5 lessons learned from a sushi bar

Every time we make a purchase, we experience a sense of pain. Two scientists by the names of Prelec & Loewenstein (1998) referred to this price pain as the “pain of paying”. Businesses should do what they can to keep this pain of paying at bay as much as possible. By selling products in such […]

Brain coral – Photo by Daniel Hjalmarsson

Welcome back to Braintalk. A series of brain-related topics for marketers looking for business growth. By teaching you the basics you will get a better understanding of your customer’s brain. In the last two blogs, we talked about dopamine and serotonin. This time we will explain some basic facts about the brain’s structure and functions. […]

Emotional marketing: how to use emotions in your marketing

A lump in your throat. Laughing so hard your belly hurts. The feeling you’re the only person on the planet. These are all examples of feelings you will have felt at least once in your life. They are examples of emotions: our reaction towards an object, individual or surrounding. Emotions are accompanied by behavioural and […]

Emotion: an important factor driving consumer behaviour

Every day, we make countless decisions. Most of them are small decisions about our day-to-day activities that don’t take much thought. Occasionally there are important choices to be made that take some pondering. How do you make these decisions? You might identify yourself as an intuitive decision maker. Alternatively, perhaps you consider yourself to be […]

Top 20 must read neuromarketing books

We’ve selected 20 books about neuromarketing that we believe should be on your bookshelf. Some of them give you a broad overview of neuromarketing and others deep-dive into the conscious and subconscious brain. Influence By Robert B. Cialdini Influence: The Psychology of Persuasion (1984) explains in detail the fundamental principles of persuasion that get us […]

Ethics of neuromarketing

Ethics of neuromarketing

In this long-read, you will read about the ethics of neuromarketing practices and learn how it can improve –instead of ruin– your reputation. During the summer of 1957, social psychologist James Vicary shook the world with a controversial experiment. He secretly flashed messages about Coca-Cola and popcorn on the big screen. These messages were so […]

Advertisement in 2018 means competition. If you want to sell, you need to stand out. Be original. Push the right buttons. Convince your target audience. Luckily, marketers have been trying to look for the best and most efficient ways to do this since the beginning of the previous century. This is how they invented the […]

Subconsciousness. You’ve without doubt seen this word pass by a few times in our blog. That is not a coincidence. Why? The subconscious brain plays a huge role in our daily life and neuromarketing. From the moment we learn to walk, start driving our first car or develop a hobby. At some point, we own […]

How authority can improve your online marketing strategy

You’re watching a movie and a Colgate commercial is shown during the break. “Stronger and whiter teeth, a fresh breath and healthier gum. Switch now to Colgate, the number one toothpaste recommended by dental professionals”, as told by a smiling dentist. But is this really a dentist? He is wearing a white coat, so he […]

Social selling with serotonin

Welcome back to Braintalk! A series of brain-related topics to give you, as a marketer, more insight into the brain. With this knowledge, you can improve your marketing strategy and ROI. Last time we talked about dopamine. We hope this excited you because we will continue with these interesting things called neurotransmitters. This week, we […]

Neurofied Chatbot optimisation for online growth and more sales - Quriobot - Beirem Ben Barrah

It is nothing new for companies to offer ways to get in touch with someone from their team for any questions or comments. You can speak with a team member from Vodafone about your mobile contract, search Spotify for your favourite music or ask Apple what’s wrong with your Macbook. You probably experienced this: it’s […]

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