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Thinking fast? Slow down.

Thinking fast? Slow down.

Sooner or later, it becomes clear to us that we humans experience trouble with decision-making from time to time. Although most of us think that we...

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Make a list, and check it twice

Make a list, and check it twice

Buying gifts is not as simple as walking out the door, picking up what your friends and family want (or need), and being back home within ten minutes....

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Frame your messages to nudge customers into buying mode

Nudge customers with framing

We live in a world in which we are continuously flooded by advertisement. Turn on the radio, look at Youtube, or take a stroll through town: marketing...

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Ethics of neuromarketing

Ethics of neuromarketing

In this long-read, you will read about the ethics of neuromarketing practices and learn how it can improve –instead of ruin– your reputation. During...

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