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How to Optimise your Facebook Ads with Neuromarketing and Neurofied
So you want to improve your social advertising ROI? The Next Ad is a platform for data-based optimisations. What if we told you that you can also pre-optimise your Facebook ads based on how the human brain processes information? It’s called applied neuromarketing. In this article, you’ll learn some of the principles and techniques that […]
Webwinkel Vakdagen 2018 - Stand Afterpay
Two weeks ago, Neurofied was present at the Dutch eCommerce exhibition Webwinkel Vakdagen 2018. This exhibition is the biggest meeting place for supply and demand in the world of webshops. My mission was to wander around, observe and see how companies apply neuromarketing in the design of their stands. This may sound relaxing, but an […]
Scarcity: only one left
If you like to go on holiday, you probably have used Booking.com at least once in your life. During my travels, I used their app almost every day, in order to find myself a bed again for the night. How relaxing travelling may be, Booking.com always succeeded in making me nervous with their “hurry! We […]
Paradox of choice: why less is more!
The paradox of choice means that more choice will lead to more psychological stress and less happy feelings. Learn where the sweet spot is so too can you offer the right amount of products to your customers