Brain & Behaviour for Growth

The online course on truly understanding your target audience with behavioural psychology & neuroscience

☑ Optimise your conversion with psychological principles
☑ Understand the cognitive biases that guide behaviour
☑ Step-by-step analyses of real-world case studies

Based on our 9.4 ★ training

Science-backed methodology

Apply learnings instantly

Use Brain & Behaviour to boost your performance in..

Online Marketing & Growth

✔️ Understand how your audience thinks and decides.

✔️ Increase loyalty and retention through emotional incentives.

✔️ Create attention-grabbing and memorable campaigns.

Conversion Optimisation & Experimentation

✔️ Ground your A/B tests in science-backed hypotheses.

✔️ Gain more insights from your data with Brain & Behaviour.

✔️Predict your users’ decisions with behavioural principles.

UX Design & Customer Success

✔️ Grow your mindset fron user-centric to Brain-centric.

✔️ Remove subconscious friction from the user experience.

✔️ Increase motivation to encourage desired behaviour.

Predict and shape your prospect’s path

Whenever you are motivating, nudging, or communicating with your audience, you are essentially predicting behaviour. What makes someone tick might seem complex and counter-intuitive but can be surprisingly simple when you know the rules of the brain. This course is designed to teach you just that through the science of Brain & Behaviour.

What you will get

7+ hours of video lectures

The fundamentals of applying behavioural psychology and neuroscience through theory, practical applications and real-world cases.

Actionable key insights

Each chapters’ most valuable insights that you can apply instantly. Carefully selected and brought in bite sized format.

Cognitive bias database

Browse through our online database of 200+ cognitive biases.

eBook

70+ pages on how to experimentally apply B&B in an online environment such as UX design, marketing and CRO.

Slack community

Get inspired and learn from peers how you can apply Brain & Behaviour in your context.

Certificate

Upgrade your LinkedIn profile or CV and showcase your new knowledge & skills.

This course was inspired by …

Working with
50+ companies

Lecturing at 10+ universities

Training 1500+ professionals

Learning for 2500+ hours

Course chapter overview

1. Eagle-eye view: Brain & Behaviour explained

We kick off with the paradigm shift that started all this. Chances are that a lot of what you know about your audience, customers (and yourself) is based on a false assumption. Time to shift your thinking with a valuable new perspective.

  • Find out how Brain & Behaviour is relevant for what you do

  • Understand the #1 insight out of 50 years of customer psychology

  • Dive into insights, practical tactics and case studies

2. Key principles: The building blocks of Brain & Behaviour

Truly understanding your customers requires some behavioural psychology and neuroscience. Since these fields are huge, we selected the principles that are absolutely key and turned them into action.

  • Learn the essentials of how your customer’s brain works

  • Understand the roles of attention, perception & memory

  • Integrate principles in campaigns, copywriting and user journeys

3. Brain-centric approach: Deconstructing your challenge

Science is fun, but only valuable when you can actually do something with it. We created a framework that helps you turn insights into action: The Brain-Centric Approach

  • Integrate & align psychological principles with your (digital) strategy

  • Identify psychological solutions for your challenges

  • Prevent behavioural tactics from backfiring

4. Decision-making: Leveraging predictable irrationality

95% of our decisions are made subconsciously. This chapter is about understanding the hidden forces that shape customer’s choices and how they can be influenced.

  • Understand how your customers and users make choices

  • Become a choice architect and design how choices are presented

  • Enrich your customer journeys by mapping out decision processes

5. Cognitive biases: Navigating the subconscious

You might have heard of these ‘biases’ before. The good news: They are the absolute key to predicting decisions and behaviour. The ‘bad’ news: There are over 200 of them!

  • Recognise 12+ key cognitive biases like anchoring, framing & priming

  • Leverage cognitive biases to optimize customer experience

  • Learn to work with cognitive biases in an innovative and ethical way

6. Behavioural change: Building your toolkit

Time to move from brain to behaviour. By turning your knowledge into practice, you’ll learn how to leverage powerful behavioural drivers to change and motivate behaviour. Also, you’ll bump up your persuasive communication skills.

  • Understand behavioural drivers like friction & motivation

  • Subtly change customer behaviour with the NUDGES framework

  • Set the context for lasting impact and effect

7. Operationalisation: Turning tactics into action

This is where it all comes together. Start combining the best tactics and strategies, learn from leading companies through step-by-step real-world cases and start using the very first Brain & Behaviour tool.

  • Overcome limitations by combining interventions

  • Learn how companies like Apple & Garmin apply Brain & Behaviour

  • Use the Cognitive Biases Database to design your own tactics

Your instructors

Philip Jordanov - Neurofied (Cognitive neuropsychologist)

Philip Jordanov

Cognitive Neuropsychologist
Lotte Visser

Lotte Visser

Neuropsychologist & Designer

Benjamin Davey

Neuroscientist & Editor

Pricing

Team To get a headstart
Price on request
  • 7+ hours of video lectures
  • 75-page B&B growth guide
  • Access to B&B community
  • Access to Cognitive Biases database
  • 2 hours of follow-up training
Add to Cart

What other people say

Marcel Molenaar

Marcel Molenaar

Online Producer @ Van Ons

“The course was very well structured and you clearly noticed that a lot of time and effort went into this. Great vibe and it really felt like the start of a journey, including some very handy tools.”

Daan Bakker

Daan Bakker

Global Director of Growth @ Virtuagym

“Great kick-off to learn how to apply behavioural psychology and neuroscience. The cognitive biases were especially insightful and useful.”

Adrie Smith - Recruitee

Adrie Smith

Head of Content + Branding @ Recruitee

“Really good introduction to the applications of neuroscience in marketing. For someone who’s interested in human behaviour and working in content, this was a really good experience.”

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