The online course on truly understanding your target audience with behavioural psychology & neuroscience
☑ Optimise your conversion with psychological principles
☑ Understand the cognitive biases that guide behaviour
☑ Step-by-step analyses of real-world case studies
✔️ Understand how your audience thinks and decides.
✔️ Increase loyalty and retention through emotional incentives.
✔️ Create attention-grabbing and memorable campaigns.
✔️ Ground your A/B tests in science-backed hypotheses.
✔️ Gain more insights from your data with Brain & Behaviour.
✔️Predict your users’ decisions with behavioural principles.
✔️ Grow your mindset fron user-centric to Brain-centric.
✔️ Remove subconscious friction from the user experience.
✔️ Increase motivation to encourage desired behaviour.
Whenever you are motivating, nudging, or communicating with your audience, you are essentially predicting behaviour. What makes someone tick might seem complex and counter-intuitive but can be surprisingly simple when you know the rules of the brain. This course is designed to teach you just that through the science of Brain & Behaviour.
The fundamentals of applying behavioural psychology and neuroscience through theory, practical applications and real-world cases.
Each chapters’ most valuable insights that you can apply instantly. Carefully selected and brought in bite sized format.
Browse through our online database of 200+ cognitive biases.
70+ pages on how to experimentally apply B&B in an online environment such as UX design, marketing and CRO.
Get inspired and learn from peers how you can apply Brain & Behaviour in your context.
Upgrade your LinkedIn profile or CV and showcase your new knowledge & skills.
We kick off with the paradigm shift that started all this. Chances are that a lot of what you know about your audience, customers (and yourself) is based on a false assumption. Time to shift your thinking with a valuable new perspective.
Find out how Brain & Behaviour is relevant for what you do
Understand the #1 insight out of 50 years of customer psychology
Dive into insights, practical tactics and case studies
Truly understanding your customers requires some behavioural psychology and neuroscience. Since these fields are huge, we selected the principles that are absolutely key and turned them into action.
Learn the essentials of how your customer’s brain works
Understand the roles of attention, perception & memory
Integrate principles in campaigns, copywriting and user journeys
Science is fun, but only valuable when you can actually do something with it. We created a framework that helps you turn insights into action: The Brain-Centric Approach
Integrate & align psychological principles with your (digital) strategy
Identify psychological solutions for your challenges
Prevent behavioural tactics from backfiring
95% of our decisions are made subconsciously. This chapter is about understanding the hidden forces that shape customer’s choices and how they can be influenced.
Understand how your customers and users make choices
Become a choice architect and design how choices are presented
Enrich your customer journeys by mapping out decision processes
You might have heard of these ‘biases’ before. The good news: They are the absolute key to predicting decisions and behaviour. The ‘bad’ news: There are over 200 of them!
Recognise 12+ key cognitive biases like anchoring, framing & priming
Leverage cognitive biases to optimize customer experience
Learn to work with cognitive biases in an innovative and ethical way
Time to move from brain to behaviour. By turning your knowledge into practice, you’ll learn how to leverage powerful behavioural drivers to change and motivate behaviour. Also, you’ll bump up your persuasive communication skills.
Understand behavioural drivers like friction & motivation
Subtly change customer behaviour with the NUDGES framework
Set the context for lasting impact and effect
This is where it all comes together. Start combining the best tactics and strategies, learn from leading companies through step-by-step real-world cases and start using the very first Brain & Behaviour tool.
Overcome limitations by combining interventions
Learn how companies like Apple & Garmin apply Brain & Behaviour
Use the Cognitive Biases Database to design your own tactics
“The course was very well structured and you clearly noticed that a lot of time and effort went into this. Great vibe and it really felt like the start of a journey, including some very handy tools.”
“Great kick-off to learn how to apply behavioural psychology and neuroscience. The cognitive biases were especially insightful and useful.”
“Really good introduction to the applications of neuroscience in marketing. For someone who’s interested in human behaviour and working in content, this was a really good experience.”
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