Brain & Behaviour
1-Day Crash Course

All you need to know to get started in behavioural change.
Understand and motivate customer behaviour.

Average rating of 4.6 / 5

Join the next Brain & Behaviour Crash Course in Amsterdam

No prior knowledge needed

Crash Course explained

Science is unlocking a new way to understand people. Our thinking patterns, decisions, and behaviour are often subconscious and irrational. And the key to understanding your colleagues and clients lies in behavioural psychology & neuroscience.

That’s why we developed an intensive Brain & Behaviour 1-Day Crash Course. Learn the simplified theory and practical applications that allow you to grow your business.

You will meet professionals from other companies and industries and will realise how essentially everyone's job is about understanding people and making better decisions.

Gain the Brain & Behaviour mindset, process, tools and tactics under expert guidance and open yourself up to the world of invisible influences.

Applied Brain & Behaviour

Brain & Behaviour can be applied to any domain that is fundamentally about people. It's about understanding behavioural drivers and aligning with these tendencies.

You will gain the Brain & Behaviour fundamentals and learn how you can easily adapt them to any domain. Whether that is in the context of communication, design, pricing or habits.

We've trained people at

Trusted by Adidas, Recruitee, Startup Amsterdam, Sherlocked, Tele2, Somnox, Van Ons, Aimforthemoon, KWF, Emerce, InHolland, TU Delft, No.Dots, The Next Web Conference, TRUE, Luvix, Flavour, HelloPrint, AfterPay, The Next Ad, BNSKY, MLM Parts, LABFRESH, Original Beans

Join the next Brain & Behaviour Crash Course in Amsterdam

No prior knowledge needed

Skills you will gain

Understand your customer
Learn how your customers think and make decisions to align your message with their needs

Better decision-making
Sharpen your intuition with science and adapt to our natural human tendencies

Practical tactics
Directly improve your performance and growth with our psychological behavioural change tactics

Bas van der Pol

"Very impressed by Neurofied's knowledge regarding cognitive biases and their application in CRO"

Bas van de Pol – Global Director Conversion Optimisation at adidas Group

Who is this course for?

  • Marketers
  • CRO experts
  • Growth hackers
  • Product owners
  • Content creators
  • Account managers
  • Founders & executives
  • Social media & customer support
  • ... anyone who deals with people daily

We’ve trained people from startups, scale-ups,
SMBs, corporates and non-profits. 

"I recommend it to everyone to gain a different perspective on the messages you communicate"

Espérance Gottmer – Communications Officer at AfterPay

What you can expect to learn

1. Brain & Behaviour


How do we humans think, decide and behave? Here, you will learn the core principles driving our behaviour and see the potential of wide-ranging application.

2. Our Brain

Essential theory

You learn the key goals, facts and mechanisms of our brain. We distilled and simplified the theory so you will learn only what will help you understand and apply.

3. Cognitive Biases

Building blocks

The systematic patterns of irrational judgment. You'll learn when and how we act illogically so you can consciously deal with these tendencies.

4. Information Processing

Context (WHY)

How we perceive reality affects everything. An understanding of the stages and their functions will make many other complex decisions simply logical.

5. Customer Psychology

Process (HOW)

Why do we buy? Understanding your customers' psychological needs is essential. Learn the models and frameworks that help you align your messaging.

6. Persuasion

Application (WHAT)

When do we agree to an idea or action? The scientific study of persuasion reveals how to subtly -and ethically- motivate others’ thoughts and behaviour.

Course experts

Philip Jordanov

Cognitive neuropsychologist

Brain & cognition, decision-making, communication, cognitive biases, tactical

Picture of Evert

Evert Semeijn, PhD


Neuropsychology, attention, emotions, eCommerce, technology, practical

Join our Brain & Behaviour community

Gain lifelong access to our behavioural change databases and Slack community of Brain & Behaviour experts.

"Brain & Behaviour is a really powerful tool for any online business. The workshop was very insightful"

Orsi Szentes – Head of Growth at LABFRESH

Course Dates

Thursday February 13th

from 10:00AM to 4:00PM
Amsterdam, Netherlands

Thursday April 9th

from 10:00AM to 4:00PM
Amsterdam, Netherlands

Thursday June 11th

from 10:00AM to 4:00PM
Amsterdam, Netherlands

Thursday September 10th

from 10:00AM to 4:00PM
Amsterdam, Netherlands

Thursday November 12th

from 10:00AM to 4:00PM
Amsterdam, Netherlands

Frequently Asked Questions

Do I need any knowledge/skills before I can take this course?

No, anyone can join without any prior knowledge. If you can’t wait, you can start learning from our Brain & Behaviour Blog right now.

Will the course be in Dutch or English?

English all the way. We speak Dutch when necessary.

Will I get a certificate at the end of the course?

Yes, you’ll get a digital certificate of completion and a certificate for your Linkedin so you can show the world.

What is your cancellation and refund policy?

If you don’t show up, you’ve missed your chance but let us know 1 week in advance and you’re free to switch to another date.

Join the next Brain & Behaviour Crash Course in Amsterdam

No prior knowledge needed

Brain & Behaviour Insights in your inbox every month?

Receive your monthly dose of Brain & Behaviour Insights by email. Full of the latest insights, examples and applications. In addition, you will also receive:

  • our best articles
  • and 10% discount for our Crash Course

PS: Over 99% stays subscribed to our B&B Insights