Customer experience: the future of super(neuro)marketers
What defines buying behaviour? Behavioural psychology and neuroscience explain quite a lot. Applied neuromarketing offers insights into the shaping...
Netflix analysed: 2 ways to apply social proof
Think you watch enough Netflix as it is? Netflix could increase your binge-watching behaviour by applying only a few simple Brain & Behaviour tricks.
Feel...
Price pain: 5 lessons learned from a sushi bar
Every time we make a purchase, we experience a sense of pain. Two scientists by the names of Prelec & Loewenstein (1998) referred to this price...
Optimising your chatbot for better results
It is nothing new for companies to offer ways to get in touch with someone from their team for any questions or comments. You can speak with a team...
How to optimise your Facebook ads with Brain & Behaviour
So you want to improve your social advertising ROI? The Next Ad is a platform for data-based optimisations. What if we told you that you can also pre-optimise...
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