Sunk Cost Fallacy: Throwing good money after bad
Have you ever found yourself buying something expensive because you had spent so much time looking for it? Or did you secretly consider the price you...
Is willpower enough to keep your New Year’s resolutions?
Happy New Year! We associate New Year’s Eve with glasses champagne, fireworks at midnight, and a lot of happy new year wishes. And of course the...
Thinking fast? Slow down.
Sooner or later, it becomes clear to us that we humans experience trouble with decision-making from time to time. Although most of us think that we...
Paradox of choice: why less is more!
It’s Saturday evening and you’re planning to have a romantic date with your Netflix account. Just the two of you, no one else interrupting, enjoying...
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