Decision Making Archives • Neurofied

Sunk Cost Fallacy: Throwing good money after bad

Written by Maarten Bosten on 25/03/2021.

Have you ever found yourself buying something expensive because you had spent so much time looking for it? Or did you secretly consider the price you...

Is willpower enough to keep your New Year’s resolutions?

Written by Evi Rozendal on 01/01/2019.

Happy New Year! We associate New Year’s Eve with glasses champagne, fireworks at midnight, and a lot of happy new year wishes. And of course the...

Thinking fast? Slow down.

Written by Philip Jordanov on 26/12/2018.

Sooner or later, it becomes clear to us that we humans experience trouble with decision-making from time to time. Although most of us think that we...

Paradox of choice: why less is more!

Written by Evert Semeijn, PhD on 18/01/2018.

It’s Saturday evening and you’re planning to have a romantic date with your Netflix account. Just the two of you, no one else interrupting, enjoying...

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Sunk Cost Fallacy: Throwing good money after bad

Is willpower enough to keep your New Year’s resolutions?

Thinking fast? Slow down.

Paradox of choice: why less is more!

Welcome!

Brain & Behaviour Insights once a month?