Decision Making Archives • Neurofied

The business value of behavioral science by Neurofied

What is the business value of behavioral science?

Written by Beirem Ben Barrah on 23/11/2022.

For almost half a decade now, we get asked some variation on the question of “How can behavioral scientists help organizations?”. Sometimes ‘organizations’...

Red-Blue Team Intervention: Driving Constructive Conflict

Written by Beirem Ben Barrah on 26/09/2022.

This is our first article in a series on evidence-based change interventions informed by behavioral science. We open with a process intervention: the...

10 Decision-Making Books for Leaders

Written by Beirem Ben Barrah on 12/05/2022.

This article focuses on decision-making books that we believe every leader should read -or learn more about. Scientific insights from behavioral psychology...

Behavioral Economics and Homo Economicus

Homo Economicus or Behavioral Economics

Written by Peter van Gorsel on 11/06/2021.

The Limited Importance of Economics There is no doubt about the importance of economics for many parts of our society. It can help improve living...

Forewarned Is Not Forearmed: A Behavioral Strategy Perspective

Written by Ishita Aradhey on 30/05/2021.

Blog Series: Volume I Considering the vast nature of behavioral strategy, from its theoretical framework to its strategic decision architecture, to...

Sunk Cost Fallacy: Throwing good money after bad

Written by Maarten Bosten on 25/03/2021.

Have you ever found yourself buying something expensive because you had spent so much time looking for it? Or did you secretly consider the price you...

Decision-making in times of crisis Neurofied

Decision-making in times of crisis: 3 cognitive biases that could cost you a fortune

Written by Maarten Bosten on 20/11/2020.

Decision-making becomes even more essential in crisis. When you come across terms like the “one-and-a-half-meter economy”, it becomes clear that people...

System 1 and 2 Systeem 1 en 2 door Neurofied

System 1 and 2: Thinking fast? Slow down.

Written by Philip Jordanov on 26/12/2018.

Sooner or later, it becomes clear to us that we humans experience trouble with decision-making from time to time. Although most of us think that we...

Paradox of choice: why less is more!

Written by Evert Semeijn, PhD on 18/01/2018.

It’s Saturday evening and you’re planning to have a romantic date with your Netflix account. Just the two of you, no one else interrupting, enjoying...

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