Give Me a Break!
Why the Mind Wandering Worker Wins.
There are two types of workers in the world. Those who spend everywaking moment of their day trying to focus...
Micro Habits: Following the Path of Least Resistance
Did you follow up on your new-year’s resolutions? Big chance you did not. Studies show that the vast majority of our intended habits are doomed...
Staying Healthy at Home During Quarantine: Behavioral Tips
Despite all the uncertainty surrounding the COVID-19 pandemic, one thing is for sure; we spend way more time at home than we did before. We sit down...
Barnum Effect: The Reason Why We Believe Our Horoscopes
“One of the studies showed that over 90% of Americans know their star signs. More than 50% of them read their horoscopes and also believe in the advice...
Neurotech: Connecting (with) the brain
We will get to neurotech but first: humans are amazing. We are self-aware creatures that can walk, talk, think, plan, feel and much more. All of this...
Decision-making in times of crisis: 3 cognitive biases that could cost you a fortune
Decision-making becomes even more essential in crisis. When you come across terms like the “one-and-a-half-meter economy”, it becomes clear that people...
What is the Dunning-Kruger effect, and how to overcome it?
Overestimation happens constantly and oftentimes we are unaware of this bias. Luckily for us and everyone around us, it is possible to overcome this...
The effects of colors on behavior
Have a look at the advertisement below. What will you focus on first? Your gaze is most likely drawn to the highlighted woman. That’s the whole...
The online dialogue: Conversion optimization with storytelling
Storytelling can make you more attractive to others. Evolutionary, storytellers have many advantages. If you’re a good storyteller, you have...
The untold secret to avoiding price pain
Have you found yourself ignoring the ever-running meter in a taxi? If so you did it because you wanted to avoid the negative experience of paying....
You will never trigger psychological backfiring again
Neuroscience and psychology are exciting and hold a lot still uncovered potential. What is often conveniently left unmentioned is a phenomenon called...
Intuitive website design to reduce friction
You know it, and you learned to fear it: Friction, the threat to high conversion. In this article, I am going to lay out how understanding the fundamentals...
Cognitive biases that restrict your professional judgment
All too often we try to convince others and ourselves that a decision or behavior was not our fault. Was it really your colleague’s task to remind...
How to make or break emotional marketing campaigns
Emotional marketing campaigns have one thing in common: they strike the right note with its target audience. There is something about the message and...
The secrets of capturing and guiding attention
If you ever took a psychology class, you might recall something about a Russian scientist and salivating dogs. To refresh your memory: we are talking...
5 steps to create the newsletter everybody wants to read
When was the last time you received a bundle of handwritten letters from the mailman? It might have been a while, because times are changing. Together...
What you need to know about emotions now
Haven’t we all learned how emotions work from watching the movie Inside Out? The Pixar formula used in Inside Out is very clear and easily defined....
Is willpower enough to keep your New Year’s resolutions?
Happy New Year! We associate New Year’s Eve with glasses champagne, fireworks at midnight, and a lot of happy new year wishes. And of course...