Cognitive Biases Archives • Page 2 of 2 • Neurofied

Cognitive biases that restrict your professional judgment

Written by Clara Vetter on 06/06/2019.

All too often we try to convince others and ourselves that a decision or behavior was not our fault. Was it really your colleague’s task to remind...

The secrets of guiding attention Zeigarnik Effect

The secrets of capturing and guiding attention

Written by Philip Jordanov on 03/04/2019.

If you ever took a psychology class, you might recall something about a Russian scientist and salivating dogs. To refresh your memory: we are talking...

System 1 and 2 Systeem 1 en 2 door Neurofied

System 1 and 2: Thinking fast? Slow down.

Written by Philip Jordanov on 26/12/2018.

Sooner or later, it becomes clear to us that we humans experience trouble with decision-making from time to time. Although most of us think that we...

Framing your messages to nudge customers into buying mode

Nudge customers with framing

Written by Milou Odekerken on 24/10/2018.

We live in a world in which we are continuously flooded by advertisement. Turn on the radio, look at Youtube, or take a stroll through town: marketing...

The few things you should know about the brain

Written by Milou Odekerken on 10/07/2018.

Welcome back to our series on brain-related topics for marketers looking for business growth. By teaching you the basics you will get a better understanding...

How authority can improve your online marketing strategy

Written by Milou Odekerken on 11/04/2018.

You’re watching a movie and a Colgate commercial is shown during the break. “Stronger and whiter teeth, a fresh breath and healthier gum. Switch now...

Follow the leader - Photo by Pablo Heimplatz

The power of social proof for your online marketing strategy

Written by Milou Odekerken on 07/03/2018.

A Dutch saying says “als een schaap over de dam is volgt de rest” (meaning if one sheep gets over the dam, the rest will follow). We are probably not...

How scarcity and urgency improve your sales

Scarcity and urgency to improve your sales

Written by Clara Vetter on 23/01/2018.

Have you ever used booking.com for finding a place to stay on vacation? If so, you’ve probably come across these messages in red letters below...

Paradox of choice: why less is more!

Written by Evert Semeijn, PhD on 18/01/2018.

It’s Saturday evening and you’re planning to have a romantic date with your Netflix account. Just the two of you, no one else interrupting, enjoying...

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