Energy Transition Case Study

Cultural change: cultivating a Growth Mindset in the energy sector

We are working with a leading energy provider in the Netherlands that provides energy to more than 50 million people. One of their top priorities is the energy transition, which calls for structural changes and a global shift towards renewable energy. 

In their position as a market leader, this transition requires their people to prepare for rapid change, disruption, and new challenges. They decided to nurture and strengthen the Growth Mindset of their people and asked us (Neurofied) to help them with the change management.

Webinars (Growth Mindset)

“In designing sessions with employees about a growth mindset, Neurofied has shown that they can quickly switch and deliver, think along and adapt their approach based on what is needed and asked, and also with knowledge and sharp insights from behavioral psychology and neuroscience.

– Project lead Growth Mindset

Situation

Situation

As our client ventures into a period of continuous change, having the right mindset is key for all their stakeholders. This is why they decided to help their people cultivate Growth Mindset: The belief that skills and abilities can be developed, and that effort is central in this process.

Growth Mindset is an essential ingredient that helps professionals embrace uncertainty, dare to make mistakes, and improve rapidly through trial and error. The benefits of Growth Mindset have been proven in education and business but how can you instill the mindset, habits, and behaviors that it produces in thousands of employees?

Approach

The only way to embed  and implement Growth Mindset across a large organization, is by creating the conditions that promote it, and optimizing them as we learn what works and what doesn’t. Growth Mindset is a cultural thing, and as with any cultural change, success depends on constant alignment between priorities, behaviors, and processes. 

Together, we set out to help leadership prioritize Growth Mindset initiatives, promote beneficial habits and behaviors, and redesign systems and processes to enable a lasting change in mindset and behavior.

This is not a top-down, but a bottom-up process. The project group set up deep dives in which we co-explored with different business units what was needed for an effective and tailored implementation of Growth Mindset through open dialogue and discussion.

We challenged them to think outside of the box, played devil’s advocate, and kept the end-users in mind at all times while leveraging brain and behavior insights.

Approach
Results

Results

To uncover the hidden psychological or behavior barriers and opportunities for Growth Mindset, the Neurofied team analyzes the output of the deep dives, looking for patterns and cognitive biases. Using these insights, we design systemic interventions and nudges to promote Growth Mindset that will be implemented in organizational processes to promote a lasting adoption of Growth Mindset.

Employees can, for example, be encouraged to engage in innovative projects or initiatives. However, multiple layers of approval can be detrimental to this process (inertia bias). By giving these projects a conditional green light after the first layer of sign-off by default, the approval process is sped up systematically. 

Reducing the amount of layering is a typical example of a small nudge that can lead to big improvements. As the project progresses, we will focus on designing solutions that will be implemented in our client’s organizational processes to promote a lasting adoption of Growth Mindset in a human-centric way that empowers all stakeholders.

Getting started with our Quickscan

To show you the value of what we do, we have designed a 20-hour consulting project in which we analyse your challenge or case and share science-backed improvement opportunities and custom business solutions.

✔️ Kick-off & alignments with your team so you can see how behavioural insights directly drive change
✔️ Stakeholder interviews and process/documentation analysis
✔️ Reporting key insights and optimisation plan with low effort, high impact strategies and tactics for better results
✔️ Final delivery and hand-over

Our Quickscan is €2495 excl. VAT and we will discuss your ideal outcome and deliverables before the kick-off sprint. Examples of our Quickscans are behavioural change/risk, customer journey/UX, and learning & development.

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