Preferences for option A or B change in favour of option B when option C is presented.
When given a choice between several options, the tendency to favour the default one.
Drawing different conclusions from the same information, depending on how that information is presented.
Our tendency to ignore obvious (negative) situations.
The effect that an item that sticks out is more likely to be remembered than other items that don't.
The tendency to want to finish a given unit of a task or an item.
The tendency to find it difficult to compare small differences in large quantities.
The tendency to do (or believe) things because many other people do (or believe) the same.
The effect that information is better recalled if exposure to it is repeated over a long span of time rather than a short one.
The bias that older adults favour positive over negative information in their memories.