Growth Mindset Culture

Empowering your people to turn setbacks into improvement opportunities

Growth Mindset Culture

We currently live in a world of continuous change and growing uncertainty, employee turnover, disengagement, and even burnout rates are surging. One of the key reasons for this is that our brains are hardwired to resist change, avoid risk, and be averse to uncertainty.

Decades of research in behavioral psychology and neuroscience (specifically Carol Dweck, developmental psychologist at Stanford University) identified a way for organizations to cope with this: instilling a Growth mindset. 

People with a Growth Mindset believe that they can develop their talents and skills through commitment, education and perseverance. It helps employees take risks, embrace challenges, and maximize feedback and learnings.

Why a Growth Mindset Culture?

What are the benefits of a Growth Mindset for your organization?

Worker satisfaction




Implementing a Growth Mindset Culture in your organization

As with any impactful organizational change, Growth Mindset is about cultivating a culture that promotes continuous learning and growth. We will help you implement Growth Mindset in your organization using our four-phase methodology:

  • 1. Behavioral Strategy: Goal is to create a clear plan of action informed by brain & behaviour insights to map the goal, scope, priorities, risks, and metrics.

  • 2. Behavioral Insights: Goal identify the changes needed to embed Growth Mindset in habits, behaviors, and processes throughout your organization.

  • 3. Behavioral Design: Goal is to design a set of science-backed interventions that will help you achieve the desired changes in people and systems.

  • 4. Behavioral Change: Goal is to ensure positive, effective, and lasting adoption of Growth Mindset and a culture of continuos growth.

Neurofied Methodology - Behavioral Strategy, Insights, Design, and Change

Essent – Growth Mindset Culture (Change)

Essent is the largest energy company in the Netherlands and part of E.ON, an the mother company that provides energy to more than 50 million people. One of Essent’s top priorities is the energy transition, which calls for structural changes and a global shift towards renewable energy. 

In their position as market leader, this transition requires the people at Essent to prepare for rapid change, disruption, and new challenges. They decided to nurture and strengthen the Growth Mindset of their people and asked us to help them with the change management.

Essent growth mindset culture kantoor

A selection of our proud clients

Neurofied clients cases: Tesla, Adidas, Bol, KLM, KPN, KWF, UNSense, NRC, Essent, Deloitte, ABN AMRO, Tele2

Forms of Collaboration

After our orientation call, you will receive a custom proposal and below you can find an overview of how we tend to work with our clients.

1. Change-as-a-Service

When you want to involve us as a dedicated partner who drives the implementation of Growth Mindset from start to finish, Change-as-a-Service helps our team reserve and prioritize X hours per month.

Together with you, we will discuss how many of our consultants should be available for how many day parts. Worth mentioning, unallocated hours can be brought into the next month.

2. Project-based

When your organization is already working on Growth Mindset (e.g. in leadership development) and you want to include us as a partner, you can expect a pricing indication similar to the one below. We focus on deliverables, then subdivide them into the phases of our methodology, add a timeline, and divide the work between senior and junior consultants.

To maximize our value, we leverage the diverse experience and expertise of our team and partner with quality professionals with 20+ years experience in organizational change management and business consulting.

3. Growth Mindset Audit

To demonstrate value at low risk, we have designed a Growth Mindset Audit in which we perform an in-depth analysis of the barriers and opportunities of implementing Growth Mindset in your department or organization with a clear action plan in 80 hours.

Our Growth Mindset Audit is € 11,995.- excl. VAT. The exact deliverables depend on your challenge or case and this is often an excellent way to start for new clients we work with. Where would you unleash a team of behavioural experts to truly drive Growth Mindset in your organisation?

What our clients think

  • Marthe Huigens

    Strategy & Innovation Manager @ PVH Europe

    “The value of Neurofied lies in their ability to create a safe environment that helps all voices to be heard. Their genuine care for the individual made collaboration easy for all stakeholders. From the get-go they really tried to understand the organization, the underlying politics and the intangible elements within the Global Support Plan.”

  • Sandra Rademaker - Neurofied Essent

    Sandra Rademaker

    Compensation & Benefits Specialist @ Essent

    “In designing sessions with employees about a growth mindset, Neurofied has shown that they can quickly switch and deliver, think along and adapt their approach based on what is needed and asked, and also with knowledge and sharp insights from behavioral psychology and neuroscience. possess. Moreover, Philip is a passionate speaker who knows how to convince with substance.”

  • Lorien Verachtert

    Lorien Verachtert

    Communication Strategist @ LDV United

    “Neurofied helped me build the bridge between theory and practice. The knowledge I possess now makes me more credible. It gives me the tools to back-up and substantiate my ideas.”

  • Marius Boer

    Head of Support @ PVH Europe

    “Blending brain and behavior with practical application is the game changer. They managed to take people along on the journey. When the going got even tougher they stepped up to drive success.”

  • Stefan Sprangers

    Online Data Analyst @ KPN

    “Neurofied gave us insights into clearly defining our key KPI to prevent bias from entering the analysis. We also learned how to better structure our learnings.”

  • Bas van de Pol

    Bas van de Pol

    Global Director Conversion Optimization @ Adidas

    “Very impressed by Neurofied’s knowledge regarding cognitive biases and their application in CRO.

  • Ren Yee UNSense Neurofied

    Ren Yee

    Director of Design & Strategy @ UNSense

    “We have had the pleasure to collaborate with Neurofied on pushing the boundaries of spatial design and cognition, by combining our knowledge and design/analytical tools of architecture, digital service design, cognitive psychology and neuroscience. We believe that these interdisciplinary collaboration will deliver better human-centric design for our built and digital environment”

    Getting started with our Quickscan

    To show you the value of what we do, we have designed a 20-hour consulting project in which we analyse your organization and formulate a plan to implement Growth Mindset.

    ✔️ Kick-off & alignments with your team so you can see how behavioural insights directly drive change
    ✔️ Stakeholder interviews and process/documentation analysis
    ✔️ Reporting key insights and optimisation plan with low effort, high impact strategies and tactics for better results
    ✔️ Final delivery and hand-over

    Our Quickscan is €2495 excl. VAT and we will discuss your ideal outcome and deliverables before the kick-off sprint.


    Monthly Brain & Behavior Insights

    In our monthly newsletter, you will see how brain and behavior insights...

    • can help you drive effective and lasting change and improvement
    • are applied in client projects and which learnings we gained
    • can play a role in your future through our webinars and events

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