Frequently Asked Questions

Revealing the human algorithm

What do you do?

We teach people to change consumer behaviour with brain and psychology insights. Having a fundamental understanding of how we think is becoming increasingly essential for any leader. Right now, marketing is an art based on creativity and assumptions. We add the science of neuropsychology and teach the knowledge & skills in Neuromarketing Crash Courses and In-house Workshops.

What is applied neuromarketing?

Applying insights from neuropsychology. Thanks to science and technology, humanity is slowly starting to understand how our brain works. This finally provides a context in which psychological theories can be backed up. We combine the insights from scientific neuropsychological research with proven business growth tactics to make communication more effective. Small changes, big effects. That’s neuromarketing.

Why do you do what you do?

Because we love understanding how people work. All of us share a passion for psychology. Why do people act and think the way they do? What makes a website or ad persuasive? We used to research these questions on our own. Neurofied gave us a small tribe so we could share ideas and collectively grow. And you’ll benefit from our passion.

Is it ethical what you’re doing?

Yes, we truly believe so. Our neuromarketing toolbox is like every technology: it can be used for bad or good. When an organisation adds true value to its customers, we happily help them become more persuasive so more people can benefit. We also had companies approach us without being able to back up their claim and we have rejected them. We even wrote a long article about ethics and neuromarketing.

How did you get started?

Evert used neuropsychology to design persuasive websites for 10+ years. Beirem combined psychology and persuasion to build and grow companies. They met at a neuromarketing event and found that their perspectives and skills were even more useful when combined. They joined forces and the rest is history!

What kind of tools do you use?

We developed our own neuromarketing framework that integrates neuropsychological concepts and theories. This methodology is what we use to optimise your website, ad, or content. Once the optimised material needs to be tested, data-driven tools like heatmaps, A/B testing, and analytics are used to determine the best results. We combine data with psychology to help you grow online.

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