In-House Training

Empower your team with the Brain & Behaviour
mindset, process, tools and tactics.

Curious how Brain & Behaviour will help grow your business?

and we'll show you how.

Training explained

Your customers make 95% of their decisions subconsciously. We teach you to grow your business by tapping into this unused potential. In this workshop, you learn to apply Brain & Behaviour and solve your business case under expert guidance.

Understanding the fundamentals of behavioural psychology and neuroscience helps you boost your ROI.

Convert your customers by leveraging their psychological tendencies, resulting in better copy, efficient A/B testing and more effective ads.

You pick a unique challenge and together with your marketing or CRO team, we solve your case. Get direct results and lasting insights for better future results.

Continues Conversion

We've trained people at

Trusted by Adidas, Recruitee, Startup Amsterdam, Sherlocked, Tele2, Somnox, Van Ons, Aimforthemoon, KWF, Emerce, InHolland, TU Delft, No.Dots, The Next Web Conference, TRUE, Luvix, Flavour, HelloPrint, AfterPay, The Next Ad, BNSKY, MLM Parts, LABFRESH, Original Beans

What is Brain & Behaviour?

Brain & Behaviour is about understanding people's thoughts, decisions and behaviour. It is a perspective that shows you how we are often irrational and driven by things we're not aware of.

Let us teach you the behaviour-changing tactics used by the world’s leading companies. And use them to grow your business.

Bas van der Pol

"Perfect workshop for an introduction to Brain & Behaviour and its application in our online adidas environment"

Bas van de Pol – Global Director Conversion Optimisation at adidas Group

Skills you will gain

Understand your customer
Learn how your customers think and make decisions to align your message with their needs

Better decision making
Improve your ROI & conversion by understanding and leveraging our natural tendencies

Practical tactics
See direct results by applying some of our actionable and psychology-based tactics

Who should join?

  • Marketers
  • CRO experts
  • Growth hackers
  • Content writers
  • Product Owners
  • Founders & Executives
  • Social media & customer support
  • ... anyone who deals with people daily

We’ve trained people from startups, scale-ups,
SMBs, corporates and non-profits. 

Rober van Eekhout

“Neurofied gave our clients a super insightful and inspiring Brain & Behaviour workshop. The theory was very useful and there were many practical tips they could use directly”

Robert van Eekhout – Co-founder at Van Ons

Curious how Brain & Behaviour will help grow your business?

and we'll show you how.

Better results in

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A/B testing

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Email marketing

Jesse van der Meulen

“Our community loved Neurofied's applied Brain & Behaviour workshop. It helped us understand best why customers want what they want and behave the way they do in building successful corporate-startups”

Jesse van der Meulen – Co-founder at Aimforthemoon

Your case

Want to see direct results? Luckily, you won’t only learn to apply behavioural psychology and neuroscience, but also solve your unique case the same day.

You give us your unique business case, we solve it with our Brain & Behaviour toolkit and together we engineer the solution. Learn by doing.

Increase your landing page conversion rate, build more persuasive emails or connect with your customer through colourful copy.

Your business case

Potential themes

Efficient A/B testing

CRO & advertising
Data is the future of marketing, but only when combined with psychology. Choose your tests based on relevant tendencies.

Persuasive communication

Content & Copywriting
Psychology is the source of all communication. Understanding how we think allows you to guide decisions and behaviour.

Nudging decisions

Services & Pricing
Our decision-making is always influenced by context. Applying the principles allows you to increase the chances of a favoured outcome.

Conversion optimisation

Website & Advertising
Converting people into followers, clients or ambassadors is very similar. Use cognitive biases to remove friction and spur action.

Training experts

Philip Jordanov

Cognitive neuropsychologist

Brain & cognition,
decision-making, communication, cognitive biases, tactical

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Beirem Ben Barrah

Growth strategist

Entrepreneur, growth & marketing, persuasion, communication, strategic

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Dr Evert Semeijn

PhD neuropsychologist

Neuropsychology, attention, emotions, eCommerce, technology, practical

In-House Training LABFRESH

“Neuromarketing is a really powerful tool for any eCommerce business. The workshop was very insightful”

Orsi Szentes – Head of Growth at LABFRESH

Curious how Brain & Behaviour will help grow your business?

and we'll show you how.

Brain & Behaviour Insights in your inbox every month?

Receive your monthly dose of Brain & Behaviour Insights by email. Full of the latest insights, examples and applications. In addition, you will also receive:

  • our best articles
  • and 10% discount for our Crash Course

PS: Over 99% stays subscribed to our B&B Insights