1-Day Neuromarketing
Crash Course

Learn to understand and guide human behaviour

Become a certified neuromarketer

Join the next 1-Day Crash Course
on February 7 in Amsterdam

No prior knowledge needed

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Average rating of 9.2

What is Applied Neuromarketing?

Applied neuromarketing is changing consumer behaviour with brain & psychology insights. It is a valuable perspective for anyone who inspires behavioural change.

Let us teach you the behaviour-changing tactics used by the world’s leading companies.

Very impressed by Neurofied's knowledge regarding Cognitive Biases.

Bas van de Pol – Global Director Conversion Optimisation at adidas Group

Crash Course explained

Neuroscience is progressing so rapidly that it will inevitably change the life of marketers. When your role is to persuade others to try or buy, you need to understand them.

That’s why we developed an intensive 1-day Neuromarketing Crash Course. Gain the brain & behaviour basics in the morning and turn these insights into action during the afternoon.

As interesting as it sounds, this becomes valuable only when you learn to apply it. That’s why you bring your own case and apply what you’ve learned. See results the same day.

Improve your neuromarketing skills under expert guidance and see for yourself how practical psychology can be.

David Ogilvy

"Half the money I spend on advertising is wasted, the trouble is I don't know which half."

David Ogilvy

Join the next 1-Day Crash Course
on February 7 in Amsterdam

No prior knowledge needed

Skills you will improve with neuropsychology

Understanding: You will see the why behind the buy and notice the context and details that sabotage or support your behavioural change efforts

Persuasion: You understand how people think and know how to make communication more persuasive, both in business and personal life

Tactics: You know many practical tactics you can use to subtly change behaviour and can apply them in real-life cases to grow your revenue

I would recommend it to everyone to gain a different perspective on the messages you communicate.

Espérance Gottmer – Communications Officer, AfterPay

Who is this course for?

  • Marketers
  • Growth hackers
  • CEOs
  • Startup founders
  • Product Owners
  • Executives & VPs
  • Account managers & sales
  • Managers
  • Speakers
  • Content writers
  • .. anyone who needs to persuade others

We’ve trained people from startups, scale-ups,
SMBs and corporates. 

Seth Godin

"Marketing is Mass Psychology"

Seth Godin

The program


1. Our Brain

Context (WHY)
Literally our headquarters; the root of everything. Gain a fundamental understanding of our brain’s main goals, functions, and tendencies.

2. Information Processing

Processes (HOW)
How we perceive reality affects everything. An understanding of the stages and their functions will be one of your key assets.

3. Emotions

Process (HOW)
Emotions drive behaviour. After a quick recap of theories, we turn to the question of how to leverage them to guide behaviour.

4. Consumer Psychology

Process (HOW)

Why do we buy? Understanding the mind of your consumers is becoming essential. Learn to apply the theory and explain your thinking.


5. Cognitive Biases

Application (WHAT)
The systematic patterns of irrational judgment. Simply said, you will learn when and how we act illogically and how you can trigger this.

6. Persuasion

Application (WHAT)
When do we agree to an idea, attitude or action? The study of persuasion reveals how to influence others’ thoughts and behaviour.

7. Your Case

Bring and optimise your own web page, brochure, or piece of content. Apply what you’ve learned under expert guidanceand see immediate results.

8. Best-practices

Knowledge isn’t power until it is applied. We've distilled the fundamental take-aways so you can have a lasting impact on your performance.

The course experts

Picture of Evert

Dr Evert Semeijn


Neuropsychologist, attention expert, PhD, emotions, instinct, eCommerce, developer

Picture of Beirem

Beirem Ben Barrah


Entrepreneur, growth- and persuasion-expert, marketing & sales, communication, community

Join our exclusive Neuromarketing community

Gain lifelong access to our exclusive neuromarketing databases and Slack community of neuromarketing experts. You’ll be one of the first so we can guarantee personal support by us!

Neuromarketing is a really powerful tool for any eCommerce business. It was very insightful.

Orsi Szentes – Head of Growth, LABFRESH

Course Dates

Thursday February 7th

from 10:00AM to 4:00PM
Amsterdam, Netherlands

Thursday March 14th

from 10:00AM to 4:00PM
Amsterdam, Netherlands

Thursday April 11th

from 10:00AM to 4:00PM
Amsterdam, Netherlands


Neurofied @ UP

Piet Heinkade 55, Amsterdam
Best reached by bike, tram, train & car

PS: amazing views over Amsterdam included!

Frequently Asked Questions

Do I need any knowledge/skills before I can take this course?

No, anyone can join without any prior knowledge. If you can’t wait, you can start learning from our Applied Neuromarketing Blog right now.

Will I get a certificate at the end of the course?

Yes, you’ll get a digital certificate of completion and a certificate for your Linkedin so you can show the world.

What is your cancellation and refund policy?

If you don’t show up, you’ve missed your chance but let us know 1 week in advance and you’re free to switch to another date.

Join our next 1-Day Crash Course
on February 7 in Amsterdam

No prior knowledge needed

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