1-Day Neuromarketing
Crash Course

Learn to understand and guide human behaviour

Become a certified neuromarketer

Average rating of 4.6 / 5

Join the next 1-Day Crash Course
on June 20 in Amsterdam

No prior knowledge needed

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What is Applied Neuromarketing?

Applied neuromarketing is understanding and changing customer behaviour with brain & behaviour insights. It is a valuable perspective for anyone who inspires better performance.

Let us teach you the behaviour-changing tactics used by the world’s leading companies. And use them to grow your business.

"Very impressed by Neurofied's knowledge regarding Cognitive Biases and their application in CRO"

Bas van de Pol – Global Director Conversion Optimisation at adidas Group

Crash Course explained

Neuroscience is progressing so rapidly that it is subtly yet radically changing how to deal with customers. When your role is to persuade others to try or buy, you need to understand them. And behavioural psychology & neuroscience might be the key.

That’s why we developed an intensive 1-day Neuromarketing Crash Course. Gain the brain & behaviour insights that allow you to grow your business.

Knowledge becomes valuable only when you learn to apply it. That's why this day combines fundamental theory with practical exercises. See results the same day and apply it to your own case the next. 

Improve your skills under expert guidance and open yourself up to the world of invisible influences.

Join the next 1-Day Crash Course
on June 20 in Amsterdam

No prior knowledge needed

Skills you will gain

Understand your customer
Learn how your customers think and make decisions to align your message with their needs

Better decision-making
Improve your ROI & conversion by understanding and leveraging our natural tendencies

Practical tactics
See direct results by applying psychology-based tactics for better performance

Seth Godin - "Marketing is Mass Psychology"

"Marketing is Mass Psychology"

Seth Godin

Who is this course for?

  • Marketers
  • CRO experts
  • Growth hackers
  • Content writers
  • Product Owners
  • Account managers
  • Founders & Executives
  • Social media & customer support
  • .. anyone who needs to persuade others

We’ve trained people from startups, scale-ups,
SMBs, corporates and non-profits. 

"I recommend it to everyone to gain a different perspective on the messages you communicate"

Espérance Gottmer – Communications Officer at AfterPay

What you can expect to learn

1. Applied Neuromarketing


How are behavioural psychology & neuroscience connected with marketing? You'll learn the core principles and start to see the potential.

2. Our Brain

Essential theory

Literally our headquarters; the root of everything. Gain a fundamental understanding of our brain’s main goals, functions, and tendencies.

3. Cognitive Biases

Building blocks

The systematic patterns of irrational judgment. You'll learn when and how we act illogically so you can consciously deal with these tendencies.

4. Information Processing

Context (WHY)

How we perceive reality affects everything. An understanding of the stages and their functions will be key to improving your performance.

5. Customer Psychology

Process (HOW)

Why do we buy? Understanding your customers' thoughts and behaviours is essential. Learn the models and frameworks that help you align.

6. Persuasion

Application (WHAT)

When do we agree to an idea or action? The study of persuasion reveals how to subtly influence others’ thoughts and behaviour.

Course experts

Philip Jordanov

Cognitive neuropsychologist

Brain & cognition,
decision-making, communication, tactical

Picture of Beirem

Beirem Ben Barrah

Growth strategist

Entrepreneur, growth & marketing, persuasion, communication, strategic

Picture of Evert

Evert Semeijn PhD


Neuropsychology, attention, emotions, eCommerce, technology, practical

Join our exclusive Neuromarketing community

Gain lifelong access to our behavioural change databases and Slack community of neuromarketing experts.

"Neuromarketing is a really powerful tool for any eCommerce business. The workshop was very insightful"

Orsi Szentes – Head of Growth at LABFRESH

Course Dates

Thursday June 20th

from 10:00AM to 4:00PM
Amsterdam, Netherlands

Thursday September 12th

from 10:00AM to 4:00PM
Amsterdam, Netherlands

Thursday November 14th

from 10:00AM to 4:00PM
Amsterdam, Netherlands


Neurofied @ UP

Piet Heinkade 55, Amsterdam
Best reached by bike, tram, train & car

PS: amazing views over Amsterdam included!

Frequently Asked Questions

Do I need any knowledge/skills before I can take this course?

No, anyone can join without any prior knowledge. If you can’t wait, you can start learning from our Applied Neuromarketing Blog right now.

Will I get a certificate at the end of the course?

Yes, you’ll get a digital certificate of completion and a certificate for your Linkedin so you can show the world.

What is your cancellation and refund policy?

If you don’t show up, you’ve missed your chance but let us know 1 week in advance and you’re free to switch to another date.

Join our next 1-Day Crash Course
on June 20 in Amsterdam

No prior knowledge needed

Get your free copy of the Applied Neuromarketing Cheat Sheet