1-Day Neuromarketing
Crash Course

Learn to understand and guide human behaviour

Become a certified neuromarketer

Join the next 1-Day Crash Course
on April 11 in Amsterdam

No prior knowledge needed

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Aim for the moon

Average rating of 4.6 / 5

What is Applied Neuromarketing?

Applied neuromarketing is understanding and changing consumer behaviour with brain & psychology insights. It is a valuable perspective for anyone who inspires behavioural change.

Let us teach you the behaviour-changing tactics used by the world’s leading companies. And use them to grow your business.

"Very impressed by Neurofied's knowledge regarding Cognitive Biases and their application in CRO"

Bas van de Pol – Global Director Conversion Optimisation at adidas Group

Crash Course explained

Neuroscience is progressing so rapidly that it will inevitably change the life of marketers. When your role is to persuade others to try or buy, you need to understand them.

That’s why we developed an intensive 1-day Neuromarketing Crash Course. Gain the brain & behaviour basics in the morning and turn these insights into action during the afternoon.

As interesting as it sounds, this becomes valuable only when you learn to apply it. That’s why you bring your own case and apply what you’ve learned. See results the same day.

Improve your neuromarketing skills under expert guidance and see for yourself how practical psychology can be.

David Ogilvy

"Half the money I spend on advertising is wasted, the trouble is I don't know which half"

David Ogilvy

Join the next 1-Day Crash Course
on April 11 in Amsterdam

No prior knowledge needed

Skills you will improve with neuropsychology

Understand your customer
Learn how your customers think and make decisions to align your message with their needs

Better decision making
Improve your ROI & conversion by understanding and leveraging our natural tendencies

Practical tactics
See direct results by applying some of our actionable and psychology-based tactics

"I recommend it to everyone to gain a different perspective on the messages you communicate"

Espérance Gottmer – Communications Officer at AfterPay

Who is this course for?

  • Marketers
  • Growth hackers
  • CEOs
  • Startup founders
  • Product Owners
  • Executives & VPs
  • Account managers & sales
  • Managers
  • Speakers
  • Content writers
  • .. anyone who needs to persuade others

We’ve trained people from startups, scale-ups,
SMBs and corporates. 

Seth Godin

"Marketing is Mass Psychology"

Seth Godin

The program


1. Our Brain

Context (WHY)
Literally our headquarters; the root of everything. Gain a fundamental understanding of our brain’s main goals, functions, and tendencies.

2. Information Processing

Processes (HOW)
How we perceive reality affects everything. An understanding of the stages and their functions will be one of your key assets.

3. Emotions

Process (HOW)
Emotions drive behaviour. After a quick recap of theories, we turn to the question of how to leverage them to guide behaviour.

4. Consumer Psychology

Process (HOW)

Why do we buy? Understanding the mind of your consumers is becoming essential. Learn to apply the theory and explain your thinking.


5. Cognitive Biases

Application (WHAT)
The systematic patterns of irrational judgment. Simply said, you will learn when and how we act illogically and how you can trigger this.

6. Persuasion

Application (WHAT)
When do we agree to an idea, attitude or action? The study of persuasion reveals how to influence others’ thoughts and behaviour.

7. Your Case

Bring and optimise your own web page, brochure, or piece of content. Apply what you’ve learned under expert guidance and see immediate results.

8. Best-practices

Knowledge isn’t power until it is applied. We've distilled the fundamental take-aways so you can have a lasting impact on your performance.

Course experts

Philip Jordanov

Cognitive neuropsychologist

Brain & cognition,
decision-making, communication, tactical

Picture of Beirem

Beirem Ben Barrah

Growth strategist

Entrepreneur, growth & marketing, persuasion, communication, strategic

Picture of Evert

Dr Evert Semeijn

PhD neuropsychologist

Neuropsychology, attention, emotions, eCommerce, technology, practical

Join our exclusive Neuromarketing community

Gain lifelong access to our exclusive neuromarketing databases and Slack community of neuromarketing experts. You’ll be one of the first so we can guarantee personal support by us!

"Neuromarketing is a really powerful tool for any eCommerce business. The workshop was very insightful"

Orsi Szentes – Head of Growth at LABFRESH

Course Dates

Thursday April 11th

from 10:00AM to 4:00PM
Amsterdam, Netherlands

Thursday June 20th

from 10:00AM to 4:00PM
Amsterdam, Netherlands

Thursday September 12th

from 10:00AM to 4:00PM
Amsterdam, Netherlands


Neurofied @ UP

Piet Heinkade 55, Amsterdam
Best reached by bike, tram, train & car

PS: amazing views over Amsterdam included!

Frequently Asked Questions

Do I need any knowledge/skills before I can take this course?

No, anyone can join without any prior knowledge. If you can’t wait, you can start learning from our Applied Neuromarketing Blog right now.

Will I get a certificate at the end of the course?

Yes, you’ll get a digital certificate of completion and a certificate for your Linkedin so you can show the world.

What is your cancellation and refund policy?

If you don’t show up, you’ve missed your chance but let us know 1 week in advance and you’re free to switch to another date.

Join our next 1-Day Crash Course
on April 11 in Amsterdam

No prior knowledge needed

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