{"id":36886,"date":"2020-09-22T13:06:20","date_gmt":"2020-09-22T11:06:20","guid":{"rendered":"https:\/\/neurofied.com\/?page_id=36886"},"modified":"2025-12-08T13:58:36","modified_gmt":"2025-12-08T11:58:36","slug":"consulting","status":"publish","type":"page","link":"https:\/\/neurofied.com\/nl\/diensten\/consulting\/","title":{"rendered":"Consulting"},"content":{"rendered":"<h1>Consulting &amp; Implementatie<\/h1>\n<h2>Bereik uw bedrijfsdoelstellingen met brein en gedrag inzichten<\/h2>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/02\/icon-blue-v6-management.png\" alt=\"\"><\/p>\n<h3>Management<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/02\/icon-blue-v6-growth.png\" alt=\"\"><\/p>\n<h3>Marketing<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/02\/icon-blue-v6-hr.png\" alt=\"\"><\/p>\n<h3>HR<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/02\/icon-blue-v6-innovation.png\" alt=\"\"><\/p>\n<h3>Innovatie<\/h3>\n<\/li>\n<\/ul>\n<hr>\n<h2><strong>Consulting o.b.v. brein en gedrag<br \/><\/strong><\/h2>\n<div>\n<div class=\"uk-panel uk-margin\">\n<p>Brain &amp; Behavior is een wetenschappelijk onderbouwde methodologie die je kan gebruiken om <strong>de gedachten, beslissingen en het gedrag van mensen beter te begrijpen<\/strong>. Dit is waardevolle kennis in domeinen zoals leiderschap, marketing, innovatie, HR en product.<\/p>\n<p>Wij helpen jou begrijpen waarom bepaalde gedragingen en keuzes voorkomen en hoe je hiermee omgaat. Leer om wetenschappelijk onderbouwde strategie\u00ebn toe te passen voor<strong> betere besluitvorming, communicatie en gedragsverandering.<\/strong><\/p>\n<\/div>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/03\/Brain-centric-circle-5.png\" alt=\"\"><\/p>\n<h1>Onze oplossingen<\/h1>\n<div>\n<p>Dit zijn voorbeelden van projecten waar wij onze klanten helpen veranderen.<\/p>\n<\/div>\n<ul>\n<li>\n<h4>Gedrags-onderzoek<\/h4>\n<\/li>\n<li>\n<h4>Growth Mindset<\/h4>\n<\/li>\n<li>\n<h4>Diversiteit &#038; Inclusie<\/h4>\n<\/li>\n<li>\n<h4>Besluitvorming<\/h4>\n<\/li>\n<li>\n<h4>Proces Optimalisatie<\/h4>\n<\/li>\n<li>\n<h4>Learning &#038; Development<\/h4>\n<\/li>\n<li>\n<h4>Customer Journey<\/h4>\n<\/li>\n<li>\n<h4>Gedrags-risico<\/h4>\n<\/li>\n<\/ul>\n<h2><strong>Onze methodologie<br \/><\/strong><\/h2>\n<div>\n<p>Om effectief brein en gedrag inzichten toe te passen, delen wij onze verander en consulting projecten op in vier fases: Behavioral Strategy, Insights, Design en\u00a0 Change. Deze fases volgen elkaar op maar in praktijk is het een iteratief en dynamisch proces vol met feedback loops.<span><\/span><\/p>\n<p>Hier is een overzicht van wat je in iedere fase kan verwachten:<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/05\/Neurofied-Methodology-scaled.jpg\" alt=\"Neurofied Methodology - Behavioral Strategy, Insights, Design, and Change\"><\/p>\n<ul>\n<li>\n<div>\n<p>1. <strong>Behavioral Strategy<\/strong>: <span>Doel is om een helder plan van aanpak te maken ge\u00efnformeerd door brein- en gedragsinzichten (doel, uitdaging, scope, metrics).<\/span><\/p>\n<\/div>\n<\/li>\n<li>\n<div>\n<p>2. <strong>Behavioral Insights<\/strong>: <span>Doel is om brein- en gedragsinzichten te vinden, prioriteren en concretiseren voor gebruik van jullie customer journey strategists en designers.<\/span><\/p>\n<\/div>\n<\/li>\n<li>\n<div>\n<p>3. <strong>Behavioral Design<\/strong>: <span>Doel is om interventies o.b.v. brein- en gedragsinzichten te designen die relevant zijn voor jouw project (bijv. communicatie, adoptie, user journeys, meetings)<\/span><\/p>\n<\/div>\n<\/li>\n<li>\n<div>\n<p>4. <strong>Behavioral Change<\/strong>: <span>Doel is om te zorgen voor een positieve, effectieve en blijvende implementatie van de verandering met strategische en operationele ondersteuning.<\/span><\/p>\n<\/div>\n<\/li>\n<\/ul>\n<h1>Cases van Klanten<\/h1>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/09\/PVH-case-image.jpg\" alt=\"PVH digital showrooms\"><\/p>\n<h3>PVH (digitale transformatie)<\/h3>\n<div>\n<div class=\"uk-margin-remove-first-child uk-first-column\">\n<div class=\"el-content uk-panel uk-margin-top\">\n<p>PVH is een innovatief, wereldwijd opererend mode- en lifestylebedrijf met merken als Calvin Klein en Tommy Hilfiger. Zij runnen een wereldwijd netwerk van Digital Showrooms en zijn bezig met het opschalen van de dienstverlening wereldwijd. We werken samen met de Digital Product en Tech teams om hun opschalingsstrategie voor de dienstverlening te optimaliseren, een mensgerichte implementatie te faciliteren en de belangrijkste stakeholders te trainen.<\/p>\n<\/div>\n<\/div>\n<p><span data-offset-key=\"9ha4r-0-0\">\u00a0<\/span><\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/09\/KWF-case-image.jpg\" alt=\"KWF case\"><\/p>\n<h3>KWF (conversie)<\/h3>\n<div>\n<p>Het KWF Kankerbestrijding is vastbesloten om kanker te verslaan en hun financiering van wetenschappelijk onderzoek is voor een groot deel afhankelijk van donaties. We hielpen KWF de conversie op hun donatieformulieren te verhogen tot 61% door gebruik te maken van de psychologische drijfveren achter aandacht, emotie, empathie en urgentie. Als je in Nederland woont, herinner je je misschien de campagne \u201cLampionnen voor dierbaren\u201d.<\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/09\/KWF-case-image1.jpg\" alt=\"Neurofied en KPN\"><\/p>\n<h3>KPN (UX &#038; conversie)<\/h3>\n<div>\n<p>KPN is een grote Nederlandse telecomprovider die mensen in staat stelt om altijd en overal verbinding te maken met veilige, betrouwbare en toekomstbestendige netwerken en diensten. We hebben samengewerkt met een Digital Commerce team om hun CRO-proces te analyseren, kansen te signaleren, wetenschappelijk onderbouwde oplossingen te vinden en uiteindelijk te zorgen voor een betere gebruikerservaring met als resultaat een hogere conversie.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<h3>Woorden van onze consulting klanten<\/h3>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/05\/MH.jpg\" alt=\"\"><\/p>\n<h3>Marthe Huigens<\/h3>\n<p>Strategy &#038; Innovation Manager @ PVH Europe<\/p>\n<div>\n<p><em>&#8220;<span class=\"VIiyi\" jsaction=\"mouseup:BR6jm\" jsname=\"jqKxS\" lang=\"nl\"><span jsaction=\"agoMJf:PFBcW;usxOmf:aWLT7;jhKsnd:P7O7bd,F8DmGf;Q4AGo:Gm7gYd,qAKMYb;uFUCPb:pvnm0e,pfE8Hb,PFBcW;f56efd:dJXsye;EnoYf:KNzws,ZJsZZ,JgVSJc;zdMJQc:cCQNKb,ZJsZZ,zchEXc;Ytrrj:JJDvdc;tNR8yc:GeFvjb;oFN6Ye:hij5Wb;bmeZHc:iURhpf;Oxj3Xe:qAKMYb,yaf12d\" jsname=\"txFAF\" class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"nl\" data-language-to-translate-into=\"en\" data-phrase-index=\"0\" data-number-of-phrases=\"3\" jscontroller=\"Zl5N8\" jsdata=\"uqLsIf;_;$31\" jsmodel=\"SsMkhd\"><span class=\"Q4iAWc\" jsaction=\"click:qtZ4nf,GFf3ac,tMZCfe; contextmenu:Nqw7Te,QP7LD; mouseout:Nqw7Te; mouseover:qtZ4nf,c2aHje\" jsname=\"W297wb\">De waarde van Neurofied ligt in hun vermogen om een veilige omgeving te cre\u00ebren waarin iedereen wordt gehoord.<\/span><\/span> <span jsaction=\"agoMJf:PFBcW;usxOmf:aWLT7;jhKsnd:P7O7bd,F8DmGf;Q4AGo:Gm7gYd,qAKMYb;uFUCPb:pvnm0e,pfE8Hb,PFBcW;f56efd:dJXsye;EnoYf:KNzws,ZJsZZ,JgVSJc;zdMJQc:cCQNKb,ZJsZZ,zchEXc;Ytrrj:JJDvdc;tNR8yc:GeFvjb;oFN6Ye:hij5Wb;bmeZHc:iURhpf;Oxj3Xe:qAKMYb,yaf12d\" jsname=\"txFAF\" class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"nl\" data-language-to-translate-into=\"en\" data-phrase-index=\"1\" data-number-of-phrases=\"3\" jscontroller=\"Zl5N8\" jsdata=\"uqLsIf;_;$32\" jsmodel=\"SsMkhd\"><span class=\"Q4iAWc\" jsaction=\"click:qtZ4nf,GFf3ac,tMZCfe; contextmenu:Nqw7Te,QP7LD; mouseout:Nqw7Te; mouseover:qtZ4nf,c2aHje\" jsname=\"W297wb\">Hun oprechte zorg voor de mens maakte samenwerking gemakkelijk voor alle stakeholders.<\/span><\/span> <span jsaction=\"agoMJf:PFBcW;usxOmf:aWLT7;jhKsnd:P7O7bd,F8DmGf;Q4AGo:Gm7gYd,qAKMYb;uFUCPb:pvnm0e,pfE8Hb,PFBcW;f56efd:dJXsye;EnoYf:KNzws,ZJsZZ,JgVSJc;zdMJQc:cCQNKb,ZJsZZ,zchEXc;Ytrrj:JJDvdc;tNR8yc:GeFvjb;oFN6Ye:hij5Wb;bmeZHc:iURhpf;Oxj3Xe:qAKMYb,yaf12d\" jsname=\"txFAF\" class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"nl\" data-language-to-translate-into=\"en\" data-phrase-index=\"2\" data-number-of-phrases=\"3\" jscontroller=\"Zl5N8\" jsdata=\"uqLsIf;_;$33\" jsmodel=\"SsMkhd\"><span class=\"Q4iAWc\" jsaction=\"click:qtZ4nf,GFf3ac,tMZCfe; contextmenu:Nqw7Te,QP7LD; mouseout:Nqw7Te; mouseover:qtZ4nf,c2aHje\" jsname=\"W297wb\">Vanaf het begin probeerden ze echt de organisatie, de onderliggende politiek en de immateri\u00eble elementen binnen de organisatie te begrijpen<\/span><\/span><\/span>&#8220;<\/em><em><\/em><\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/05\/Sandra.jpg\" alt=\"Sandra Rademaker - Neurofied Essent\"><\/p>\n<h3>Sandra Rademaker<\/h3>\n<p>Compensation &#038; Benefits Specialist @ Essent<\/p>\n<div>\n<p><em>&#8220;<span class=\"VIiyi\" jsaction=\"mouseup:BR6jm\" jsname=\"jqKxS\" lang=\"nl\"><span jsaction=\"agoMJf:PFBcW;usxOmf:aWLT7;jhKsnd:P7O7bd,F8DmGf;Q4AGo:Gm7gYd,qAKMYb;uFUCPb:pvnm0e,pfE8Hb,PFBcW;f56efd:dJXsye;EnoYf:KNzws,ZJsZZ,JgVSJc;zdMJQc:cCQNKb,ZJsZZ,zchEXc;Ytrrj:JJDvdc;tNR8yc:GeFvjb;oFN6Ye:hij5Wb;bmeZHc:iURhpf;Oxj3Xe:qAKMYb,yaf12d\" jsname=\"txFAF\" class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"nl\" data-language-to-translate-into=\"en\" data-phrase-index=\"0\" data-number-of-phrases=\"3\" jscontroller=\"Zl5N8\" jsdata=\"uqLsIf;_;$13\" jsmodel=\"SsMkhd\"><span class=\"Q4iAWc\" jsaction=\"click:qtZ4nf,GFf3ac,tMZCfe; contextmenu:Nqw7Te,QP7LD; mouseout:Nqw7Te; mouseover:qtZ4nf,c2aHje\" jsname=\"W297wb\">Door Growth Mindset sessies met Essent medewerkers te designen heeft Neurofied laten zien dat ze snel kunnen schakelen, leveren, meedenken en hun aanpak aanpassen op basis van wat nodig is en wordt gevraagd. Zij bezitten duidelijk veel kennis en scherpe inzichten uit de gedragspsychologie en neurowetenschappen.<\/span><\/span> <span jsaction=\"agoMJf:PFBcW;usxOmf:aWLT7;jhKsnd:P7O7bd,F8DmGf;Q4AGo:Gm7gYd,qAKMYb;uFUCPb:pvnm0e,pfE8Hb,PFBcW;f56efd:dJXsye;EnoYf:KNzws,ZJsZZ,JgVSJc;zdMJQc:cCQNKb,ZJsZZ,zchEXc;Ytrrj:JJDvdc;tNR8yc:GeFvjb;oFN6Ye:hij5Wb;bmeZHc:iURhpf;Oxj3Xe:qAKMYb,yaf12d\" jsname=\"txFAF\" class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"nl\" data-language-to-translate-into=\"en\" data-phrase-index=\"2\" data-number-of-phrases=\"3\" jscontroller=\"Zl5N8\" jsdata=\"uqLsIf;_;$15\" jsmodel=\"SsMkhd\"><span class=\"Q4iAWc\" jsaction=\"click:qtZ4nf,GFf3ac,tMZCfe; contextmenu:Nqw7Te,QP7LD; mouseout:Nqw7Te; mouseover:qtZ4nf,c2aHje\" jsname=\"W297wb\">Bovendien is Philip een gepassioneerd professional die met inhoud weet te overtuigen.<\/span><\/span><\/span>&#8220;<\/em><\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2019\/06\/bas-van-der-pol.jpg\" alt=\"Bas van de Pol\"><\/p>\n<h3>Bas van de Pol<\/h3>\n<p>Global Director Conversion Optimization @ Adidas<\/p>\n<div>\n<p><em>&#8220;Zeer onder de indruk van Neurofied\u2019s kennis over cognitive biases en hun toepassing in CRO.&#8221;<\/em><\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/05\/Marius.jpg\" alt=\"\"><\/p>\n<h3>Marius Boer<\/h3>\n<p>Head of Support @ PVH Europe<\/p>\n<div>\n<p><em>&#8220;<span class=\"VIiyi\" jsaction=\"mouseup:BR6jm\" jsname=\"jqKxS\" lang=\"nl\"><span jsaction=\"agoMJf:PFBcW;usxOmf:aWLT7;jhKsnd:P7O7bd,F8DmGf;Q4AGo:Gm7gYd,qAKMYb;uFUCPb:pvnm0e,pfE8Hb,PFBcW;f56efd:dJXsye;EnoYf:KNzws,ZJsZZ,JgVSJc;zdMJQc:cCQNKb,ZJsZZ,zchEXc;Ytrrj:JJDvdc;tNR8yc:GeFvjb;oFN6Ye:hij5Wb;bmeZHc:iURhpf;Oxj3Xe:qAKMYb,yaf12d\" jsname=\"txFAF\" class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"nl\" data-language-to-translate-into=\"en\" data-phrase-index=\"0\" data-number-of-phrases=\"3\" jscontroller=\"Zl5N8\" jsdata=\"uqLsIf;_;$46\" jsmodel=\"SsMkhd\"><span class=\"Q4iAWc\" jsaction=\"click:qtZ4nf,GFf3ac,tMZCfe; contextmenu:Nqw7Te,QP7LD; mouseout:Nqw7Te; mouseover:qtZ4nf,c2aHje\" jsname=\"W297wb\">Het combineren van brein en gedrag met praktische toepassing is de game-changer.<\/span><\/span> <span jsaction=\"agoMJf:PFBcW;usxOmf:aWLT7;jhKsnd:P7O7bd,F8DmGf;Q4AGo:Gm7gYd,qAKMYb;uFUCPb:pvnm0e,pfE8Hb,PFBcW;f56efd:dJXsye;EnoYf:KNzws,ZJsZZ,JgVSJc;zdMJQc:cCQNKb,ZJsZZ,zchEXc;Ytrrj:JJDvdc;tNR8yc:GeFvjb;oFN6Ye:hij5Wb;bmeZHc:iURhpf;Oxj3Xe:qAKMYb,yaf12d\" jsname=\"txFAF\" class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"nl\" data-language-to-translate-into=\"en\" data-phrase-index=\"1\" data-number-of-phrases=\"3\" jscontroller=\"Zl5N8\" jsdata=\"uqLsIf;_;$47\" jsmodel=\"SsMkhd\"><span class=\"Q4iAWc\" jsaction=\"click:qtZ4nf,GFf3ac,tMZCfe; contextmenu:Nqw7Te,QP7LD; mouseout:Nqw7Te; mouseover:qtZ4nf,c2aHje\" jsname=\"W297wb\">Ze slaagden erin om mensen mee op reis te nemen.<\/span><\/span> <span jsaction=\"agoMJf:PFBcW;usxOmf:aWLT7;jhKsnd:P7O7bd,F8DmGf;Q4AGo:Gm7gYd,qAKMYb;uFUCPb:pvnm0e,pfE8Hb,PFBcW;f56efd:dJXsye;EnoYf:KNzws,ZJsZZ,JgVSJc;zdMJQc:cCQNKb,ZJsZZ,zchEXc;Ytrrj:JJDvdc;tNR8yc:GeFvjb;oFN6Ye:hij5Wb;bmeZHc:iURhpf;Oxj3Xe:qAKMYb,yaf12d\" jsname=\"txFAF\" class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"nl\" data-language-to-translate-into=\"en\" data-phrase-index=\"2\" data-number-of-phrases=\"3\" jscontroller=\"Zl5N8\" jsdata=\"uqLsIf;_;$48\" jsmodel=\"SsMkhd\"><span class=\"Q4iAWc\" jsaction=\"click:qtZ4nf,GFf3ac,tMZCfe; contextmenu:Nqw7Te,QP7LD; mouseout:Nqw7Te; mouseover:qtZ4nf,c2aHje\" jsname=\"W297wb\">Toen het nog moeilijker werd, zetten zij zich extra in om succes te behalen.<\/span><\/span><\/span>&#8220;<\/em><\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/09\/Stefan-Sprangers.jpg\" alt=\"\"><\/p>\n<h3>Stefan Sprangers<\/h3>\n<p>Online Data Analyst @ KPN<\/p>\n<div>\n<p><em>&#8220;Neurofied gaf ons inzicht in het duidelijk defini\u00ebren van onze belangrijkste KPI\u2019s om te voorkomen dat vooringenomenheid in de analyse kwam. We leerden ook hoe we onze lessen beter kunnen structureren.&#8221;<\/em><\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/05\/Ren-Yee.jpg\" alt=\"Ren Yee UNSense Neurofied\"><\/p>\n<h3>Ren Yee<\/h3>\n<p>Director of Design &#038; Strategy @ UNSense<\/p>\n<div>\n<p><em><span class=\"VIiyi\" jsaction=\"mouseup:BR6jm\" jsname=\"jqKxS\" lang=\"nl\"><span jsaction=\"agoMJf:PFBcW;usxOmf:aWLT7;jhKsnd:P7O7bd,F8DmGf;Q4AGo:Gm7gYd,qAKMYb;uFUCPb:pvnm0e,pfE8Hb,PFBcW;f56efd:dJXsye;EnoYf:KNzws,ZJsZZ,JgVSJc;zdMJQc:cCQNKb,ZJsZZ,zchEXc;Ytrrj:JJDvdc;tNR8yc:GeFvjb;oFN6Ye:hij5Wb;bmeZHc:iURhpf;Oxj3Xe:qAKMYb,yaf12d\" jsname=\"txFAF\" class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"nl\" data-language-to-translate-into=\"en\" data-phrase-index=\"0\" data-number-of-phrases=\"2\" jscontroller=\"Zl5N8\" jsdata=\"uqLsIf;_;$13\" jsmodel=\"SsMkhd\"><span class=\"Q4iAWc\" jsaction=\"click:qtZ4nf,GFf3ac,tMZCfe; contextmenu:Nqw7Te,QP7LD; mouseout:Nqw7Te; mouseover:qtZ4nf,c2aHje\" jsname=\"W297wb\">&#8220;We hebben het genoegen gehad om met Neurofied samen te werken om de grenzen van ruimtelijk ontwerp en cognitie te verleggen, door onze kennis en ontwerp\/analytische tools van architectuur, digitaal serviceontwerp, cognitieve psychologie en neurowetenschappen te combineren. We geloven dat deze interdisciplinaire samenwerking betere resultaten zal opleveren<\/span><\/span> <span jsaction=\"agoMJf:PFBcW;usxOmf:aWLT7;jhKsnd:P7O7bd,F8DmGf;Q4AGo:Gm7gYd,qAKMYb;uFUCPb:pvnm0e,pfE8Hb,PFBcW;f56efd:dJXsye;EnoYf:KNzws,ZJsZZ,JgVSJc;zdMJQc:cCQNKb,ZJsZZ,zchEXc;Ytrrj:JJDvdc;tNR8yc:GeFvjb;oFN6Ye:hij5Wb;bmeZHc:iURhpf;Oxj3Xe:qAKMYb,yaf12d\" jsname=\"txFAF\" class=\"JLqJ4b ChMk0b\" data-language-for-alternatives=\"nl\" data-language-to-translate-into=\"en\" data-phrase-index=\"1\" data-number-of-phrases=\"2\" jscontroller=\"Zl5N8\" jsdata=\"uqLsIf;_;$14\" jsmodel=\"SsMkhd\"><span class=\"Q4iAWc\" jsaction=\"click:qtZ4nf,GFf3ac,tMZCfe; contextmenu:Nqw7Te,QP7LD; mouseout:Nqw7Te; mouseover:qtZ4nf,c2aHje\" jsname=\"W297wb\">mensgericht design voor onze gebouwde en digitale omgeving&#8221;<\/span><\/span><\/span><\/em><\/p>\n<\/div>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/09\/Lorien.jpg\" alt=\"Lorien Verachtert\"><\/p>\n<h3>Lorien Verachtert<\/h3>\n<p>Communication Strategist @ LDV United<\/p>\n<div>\n<p><em>&#8220;Neurofied heeft me geholpen de brug te slaan tussen theorie en praktijk. De kennis die ik nu bezit maakt me geloofwaardiger. Het geeft me de hulpmiddelen om mijn idee\u00ebn te ondersteunen en te onderbouwen.&#8221;<\/em><\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/02\/23-02-Clients-high-profile.png\" alt=\"Neurofied clients: Tesla, Adidas, Bol.com, KLM, KPN, KWF, UNSense, NRC, essent, deloitte, abn amro, tele2, Novo Nordisk, ANWB, Johnson &#038; Johnson, RWS\"><\/p>\n<p><!--more--><br \/>\n<!-- {\"name\":\"'20-9 EN Consulting & Implementation\",\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"header_transparent\":true,\"header_transparent_noplaceholder\":true,\"header_transparent_text_color\":\"light\",\"id\":\"cta\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/02\\\/header_CnI.png\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"media_overlay\":\"rgba(39, 122, 133, 0)\",\"padding\":\"large\",\"style\":\"primary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Consulting &amp; 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\\n}\\n\",\"filter\":true,\"filter_align\":\"center\",\"filter_all\":true,\"filter_grid_breakpoint\":\"m\",\"filter_grid_width\":\"auto\",\"filter_position\":\"top\",\"filter_style\":\"tab\",\"grid_column_gap\":\"small\",\"grid_default\":\"4\",\"grid_divider\":true,\"grid_large\":\"4\",\"grid_medium\":\"4\",\"grid_parallax\":\"0\",\"icon_width\":60,\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"item_animation\":true,\"lightbox\":false,\"lightbox_bg_close\":true,\"link_style\":\"default\",\"link_text\":\"\",\"margin\":\"default\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"panel_image_no_padding\":true,\"panel_link\":true,\"parallax_easing\":\"1\",\"position\":\"relative\",\"position_left\":\"0\",\"show_content\":false,\"show_hover_image\":true,\"show_hover_video\":true,\"show_image\":true,\"show_link\":false,\"show_meta\":false,\"show_title\":true,\"show_video\":true,\"text_align\":\"center\",\"title_align\":\"top\",\"title_color\":\"primary\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\"},\"children\":[{\"type\":\"grid_item\",\"props\":{\"content\":\"\",\"icon\":\"\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/02\\\/icon-blue-v6-management.png\",\"title\":\"Management\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\",\"icon\":\"\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/02\\\/icon-blue-v6-growth.png\",\"title\":\"Marketing\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\",\"icon\":\"\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/02\\\/icon-blue-v6-hr.png\",\"title\":\"HR\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\",\"icon\":\"\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/02\\\/icon-blue-v6-innovation.png\",\"title\":\"Innovatie\"}}]},{\"type\":\"divider\",\"props\":{\"divider_element\":\"hr\"}}]}]}],\"name\":\"'22-02 4 domeinen (NL)\",\"modified\":\"2022-02-11T14:22:27.844Z\"},{\"type\":\"section\",\"props\":{\"id\":\"intro\",\"image_position\":\"center-center\",\"padding\":\"small\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"2-3,1-3\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_small\":\"2-3\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"<strong>Consulting o.b.v. brein en gedrag<br \\\/><\\\/strong>\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<div class=\\\"uk-panel uk-margin\\\">\\n\n\n<p>Brain &amp; Behavior is een wetenschappelijk onderbouwde methodologie die je kan gebruiken om <strong>de gedachten, beslissingen en het gedrag van mensen beter te begrijpen<\\\/strong>. Dit is waardevolle kennis in domeinen zoals leiderschap, marketing, innovatie, HR en product.<\\\/p>\\n\n\n<p>Wij helpen jou begrijpen waarom bepaalde gedragingen en keuzes voorkomen en hoe je hiermee omgaat. Leer om wetenschappelijk onderbouwde strategie\\u00ebn toe te passen voor<strong> betere besluitvorming, communicatie en gedragsverandering.<\\\/strong><\\\/p>\\n<\\\/div>\",\"margin\":\"default\",\"maxwidth\":\"xlarge\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_small\":\"1-3\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2020\\\/03\\\/Brain-centric-circle-5.png\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\"}}]}]}],\"name\":\"Intro\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Onze oplossingen\",\"text_align\":\"center\",\"title_element\":\"h1\"}},{\"type\":\"text\",\"props\":{\"block_align\":\"center\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Dit zijn voorbeelden van projecten waar wij onze klanten helpen veranderen.<\\\/p>\",\"margin\":\"default\",\"margin_remove_top\":false,\"maxwidth\":\"xlarge\",\"text_align\":\"center\"}},{\"type\":\"grid\",\"props\":{\"content_column_breakpoint\":\"m\",\"css\":\"#.uk-card-body:hover {\\n  box-shadow: 0 0 11px rgba(33,33,33,.2); \\n}\\n.uk-card-small.uk-card-body {\\n    padding: 20px 0px;\\n}\",\"filter\":true,\"filter_align\":\"center\",\"filter_all\":true,\"filter_grid_breakpoint\":\"m\",\"filter_grid_width\":\"auto\",\"filter_position\":\"top\",\"filter_style\":\"tab\",\"grid_column_gap\":\"small\",\"grid_default\":\"2\",\"grid_divider\":false,\"grid_large\":\"4\",\"grid_medium\":\"4\",\"grid_parallax\":\"0\",\"icon_width\":80,\"image_align\":\"top\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"item_animation\":true,\"lightbox\":false,\"lightbox_bg_close\":true,\"link_style\":\"default\",\"link_text\":\"\",\"margin\":\"xlarge\",\"margin_remove_top\":true,\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"panel_image_no_padding\":true,\"panel_link\":true,\"panel_link_hover\":\"true\",\"panel_padding\":\"small\",\"panel_style\":\"card-default\",\"parallax_easing\":\"1\",\"position\":\"relative\",\"position_left\":\"0\",\"show_content\":false,\"show_hover_image\":true,\"show_hover_video\":true,\"show_image\":true,\"show_link\":true,\"show_meta\":false,\"show_title\":true,\"show_video\":true,\"text_align\":\"center\",\"title_align\":\"top\",\"title_color\":\"primary\",\"title_element\":\"h4\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\",\"title_style\":\"h4\"},\"children\":[{\"type\":\"grid_item\",\"props\":{\"content\":\"\",\"icon\":\"bolt\",\"title\":\"Gedrags-onderzoek\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\",\"icon\":\"chevron-double-right\",\"image\":\"\",\"title\":\"Growth Mindset\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\",\"icon\":\"users\",\"title\":\"Diversiteit & Inclusie\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\",\"icon\":\"social\",\"title\":\"Besluitvorming\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\",\"icon\":\"settings\",\"title\":\"Proces Optimalisatie\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\",\"icon\":\"commenting\",\"title\":\"Learning & Development\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\",\"icon\":\"happy\",\"title\":\"Customer Journey\"}},{\"type\":\"grid_item\",\"props\":{\"content\":\"\",\"icon\":\"git-fork\",\"title\":\"Gedrags-risico\"}}]}]}]}],\"name\":\"'22-05 Onze oplossingen\",\"modified\":\"2022-05-20T14:01:37.129Z\"},{\"type\":\"section\",\"props\":{\"id\":\"intro\",\"image_position\":\"center-center\",\"padding_remove_top\":false,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-2,1-2\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"<strong>Onze methodologie<br \\\/><\\\/strong>\",\"title_element\":\"h2\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Om effectief brein en gedrag inzichten toe te passen, delen wij onze verander en consulting projecten op in vier fases: Behavioral Strategy, Insights, Design en\\u00a0 Change. Deze fases volgen elkaar op maar in praktijk is het een iteratief en dynamisch proces vol met feedback loops.<span><\\\/span><\\\/p>\\n\n\n<p>Hier is een overzicht van wat je in iedere fase kan verwachten:<\\\/p>\",\"margin\":\"default\",\"maxwidth\":\"xlarge\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-2\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2022\\\/05\\\/Neurofied-Methodology-scaled.jpg\",\"image_alt\":\"Neurofied Methodology - Behavioral Strategy, Insights, Design, and Change\",\"image_svg_color\":\"emphasis\",\"image_width\":\"440\",\"margin\":\"default\",\"position\":\"relative\",\"position_top\":\"20\"}}]}]},{\"type\":\"row\",\"props\":{\"layout\":\"3-4,1-4\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"3-4\"},\"children\":[{\"type\":\"list\",\"props\":{\"column_breakpoint\":\"m\",\"image_align\":\"left\",\"image_svg_color\":\"emphasis\",\"image_vertical_align\":true,\"list_element\":\"ul\",\"list_horizontal_separator\":\", \",\"list_type\":\"vertical\",\"show_image\":true,\"show_link\":true},\"children\":[{\"type\":\"list_item\",\"props\":{\"content\":\"\n\n<p>1. <strong>Behavioral Strategy<\\\/strong>: <span>Doel is om een helder plan van aanpak te maken ge\\u00efnformeerd door brein- en gedragsinzichten (doel, uitdaging, scope, metrics).<\\\/span><\\\/p>\"}},{\"type\":\"list_item\",\"props\":{\"content\":\"\n\n<p>2. <strong>Behavioral Insights<\\\/strong>: <span>Doel is om brein- en gedragsinzichten te vinden, prioriteren en concretiseren voor gebruik van jullie customer journey strategists en designers.<\\\/span><\\\/p>\"}},{\"type\":\"list_item\",\"props\":{\"content\":\"\n\n<p>3. <strong>Behavioral Design<\\\/strong>: <span>Doel is om interventies o.b.v. brein- en gedragsinzichten te designen die relevant zijn voor jouw project (bijv. communicatie, adoptie, user journeys, meetings)<\\\/span><\\\/p>\"}},{\"type\":\"list_item\",\"props\":{\"content\":\"\n\n<p>4. <strong>Behavioral Change<\\\/strong>: <span>Doel is om te zorgen voor een positieve, effectieve en blijvende implementatie van de verandering met strategische en operationele ondersteuning.<\\\/span><\\\/p>\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-4\"}}]}],\"name\":\"'22-05 Methodologie\",\"modified\":\"2022-05-18T12:32:50.422Z\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"primary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Cases van Klanten\",\"text_align\":\"center\",\"title_element\":\"h1\"}},{\"type\":\"switcher\",\"props\":{\"content_column_breakpoint\":\"l\",\"css\":\".uk-thumbnav > li {\\n\\tbackground-color: transparent;\\n}\\n\\n.uk-thumbnav > li > a {\\n\\tbackground-color: transparent;\\n}\\n\\n.uk-thumbnav > li > a > img {\\n\\tbackground-color: transparent;\\n}\\n\",\"image_align\":\"right\",\"image_border\":\"rounded\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_svg_color\":\"emphasis\",\"image_width\":\"500\",\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"default\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"nav\":\"tab\",\"nav_align\":\"center\",\"nav_grid_breakpoint\":\"m\",\"nav_grid_width\":\"auto\",\"nav_position\":\"top\",\"show_content\":true,\"show_image\":true,\"show_label\":false,\"show_link\":false,\"show_meta\":true,\"show_thumbnail\":false,\"show_title\":false,\"switcher_animation\":\"\",\"switcher_height\":true,\"thumbnav_height\":\"75\",\"thumbnav_nowrap\":true,\"thumbnav_svg_color\":\"warning\",\"thumbnav_svg_inline\":false,\"thumbnav_width\":\"100\",\"title_align\":\"top\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\"},\"children\":[{\"type\":\"switcher_item\",\"props\":{\"content\":\"\n\n<div class=\\\"uk-margin-remove-first-child uk-first-column\\\">\\n\n\n<div class=\\\"el-content uk-panel uk-margin-top\\\">\\n\n\n<p>PVH is een innovatief, wereldwijd opererend mode- en lifestylebedrijf met merken als Calvin Klein en Tommy Hilfiger. Zij runnen een wereldwijd netwerk van Digital Showrooms en zijn bezig met het opschalen van de dienstverlening wereldwijd. We werken samen met de Digital Product en Tech teams om hun opschalingsstrategie voor de dienstverlening te optimaliseren, een mensgerichte implementatie te faciliteren en de belangrijkste stakeholders te trainen.<\\\/p>\\n<\\\/div>\\n<\\\/div>\\n\n\n<p><span data-offset-key=\\\"9ha4r-0-0\\\">\\u00a0<\\\/span><\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2020\\\/09\\\/PVH-case-image.jpg\",\"image_alt\":\"PVH digital showrooms\",\"label\":\"\",\"thumbnail\":\"\",\"title\":\"PVH (digitale transformatie)\"}},{\"type\":\"switcher_item\",\"props\":{\"content\":\"\n\n<p>Het KWF Kankerbestrijding is vastbesloten om kanker te verslaan en hun financiering van wetenschappelijk onderzoek is voor een groot deel afhankelijk van donaties. We hielpen KWF de conversie op hun donatieformulieren te verhogen tot 61% door gebruik te maken van de psychologische drijfveren achter aandacht, emotie, empathie en urgentie. Als je in Nederland woont, herinner je je misschien de campagne \\u201cLampionnen voor dierbaren\\u201d.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2020\\\/09\\\/KWF-case-image.jpg\",\"image_alt\":\"KWF case\",\"label\":\"\",\"thumbnail\":\"\",\"title\":\"KWF (conversie)\"}},{\"type\":\"switcher_item\",\"props\":{\"content\":\"\n\n<p>KPN is een grote Nederlandse telecomprovider die mensen in staat stelt om altijd en overal verbinding te maken met veilige, betrouwbare en toekomstbestendige netwerken en diensten. We hebben samengewerkt met een Digital Commerce team om hun CRO-proces te analyseren, kansen te signaleren, wetenschappelijk onderbouwde oplossingen te vinden en uiteindelijk te zorgen voor een betere gebruikerservaring met als resultaat een hogere conversie.<\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2020\\\/09\\\/KWF-case-image1.jpg\",\"image_alt\":\"Neurofied en KPN\",\"label\":\"\",\"thumbnail\":\"\",\"title\":\"KPN (UX & conversie)\"}}]}]}]}],\"name\":\"Cases\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Woorden van onze consulting klanten\",\"margin\":\"medium\",\"margin_remove_bottom\":false,\"text_align\":\"center\",\"title_element\":\"h3\",\"title_font_family\":\"tertiary\",\"title_style\":\"h3\"}},{\"type\":\"panel-slider\",\"props\":{\"content_column_breakpoint\":\"m\",\"icon_width\":80,\"image_align\":\"top\",\"image_border\":\"circle\",\"image_grid_breakpoint\":\"m\",\"image_grid_width\":\"1-2\",\"image_height\":\"100\",\"image_svg_color\":\"emphasis\",\"image_width\":\"100\",\"link_style\":\"default\",\"link_text\":\"Read more\",\"margin\":\"default\",\"meta_align\":\"below-title\",\"meta_element\":\"div\",\"meta_style\":\"text-meta\",\"nav\":\"dotnav\",\"nav_align\":\"center\",\"nav_breakpoint\":\"s\",\"panel_match\":true,\"show_content\":true,\"show_hover_image\":true,\"show_hover_video\":true,\"show_image\":true,\"show_link\":true,\"show_meta\":true,\"show_title\":true,\"show_video\":true,\"slidenav\":\"outside\",\"slidenav_breakpoint\":\"xl\",\"slidenav_margin\":\"medium\",\"slidenav_outside_breakpoint\":\"xl\",\"slider_autoplay\":true,\"slider_autoplay_interval\":\"9\",\"slider_autoplay_pause\":true,\"slider_center\":true,\"slider_gap\":\"default\",\"slider_sets\":true,\"slider_width\":\"fixed\",\"slider_width_default\":\"1-1\",\"slider_width_medium\":\"1-3\",\"title_align\":\"top\",\"title_element\":\"h3\",\"title_grid_breakpoint\":\"m\",\"title_grid_width\":\"1-2\",\"title_hover_style\":\"reset\"},\"children\":[{\"type\":\"panel-slider_item\",\"props\":{\"content\":\"\n\n<p><em>\\\"<span class=\\\"VIiyi\\\" jsaction=\\\"mouseup:BR6jm\\\" jsname=\\\"jqKxS\\\" lang=\\\"nl\\\"><span jsaction=\\\"agoMJf:PFBcW;usxOmf:aWLT7;jhKsnd:P7O7bd,F8DmGf;Q4AGo:Gm7gYd,qAKMYb;uFUCPb:pvnm0e,pfE8Hb,PFBcW;f56efd:dJXsye;EnoYf:KNzws,ZJsZZ,JgVSJc;zdMJQc:cCQNKb,ZJsZZ,zchEXc;Ytrrj:JJDvdc;tNR8yc:GeFvjb;oFN6Ye:hij5Wb;bmeZHc:iURhpf;Oxj3Xe:qAKMYb,yaf12d\\\" jsname=\\\"txFAF\\\" class=\\\"JLqJ4b ChMk0b\\\" data-language-for-alternatives=\\\"nl\\\" data-language-to-translate-into=\\\"en\\\" data-phrase-index=\\\"0\\\" data-number-of-phrases=\\\"3\\\" jscontroller=\\\"Zl5N8\\\" jsdata=\\\"uqLsIf;_;$31\\\" jsmodel=\\\"SsMkhd\\\"><span class=\\\"Q4iAWc\\\" jsaction=\\\"click:qtZ4nf,GFf3ac,tMZCfe; contextmenu:Nqw7Te,QP7LD; mouseout:Nqw7Te; mouseover:qtZ4nf,c2aHje\\\" jsname=\\\"W297wb\\\">De waarde van Neurofied ligt in hun vermogen om een veilige omgeving te cre\\u00ebren waarin iedereen wordt gehoord.<\\\/span><\\\/span> <span jsaction=\\\"agoMJf:PFBcW;usxOmf:aWLT7;jhKsnd:P7O7bd,F8DmGf;Q4AGo:Gm7gYd,qAKMYb;uFUCPb:pvnm0e,pfE8Hb,PFBcW;f56efd:dJXsye;EnoYf:KNzws,ZJsZZ,JgVSJc;zdMJQc:cCQNKb,ZJsZZ,zchEXc;Ytrrj:JJDvdc;tNR8yc:GeFvjb;oFN6Ye:hij5Wb;bmeZHc:iURhpf;Oxj3Xe:qAKMYb,yaf12d\\\" jsname=\\\"txFAF\\\" class=\\\"JLqJ4b ChMk0b\\\" data-language-for-alternatives=\\\"nl\\\" data-language-to-translate-into=\\\"en\\\" data-phrase-index=\\\"1\\\" data-number-of-phrases=\\\"3\\\" jscontroller=\\\"Zl5N8\\\" jsdata=\\\"uqLsIf;_;$32\\\" jsmodel=\\\"SsMkhd\\\"><span class=\\\"Q4iAWc\\\" jsaction=\\\"click:qtZ4nf,GFf3ac,tMZCfe; contextmenu:Nqw7Te,QP7LD; mouseout:Nqw7Te; mouseover:qtZ4nf,c2aHje\\\" jsname=\\\"W297wb\\\">Hun oprechte zorg voor de mens maakte samenwerking gemakkelijk voor alle stakeholders.<\\\/span><\\\/span> <span jsaction=\\\"agoMJf:PFBcW;usxOmf:aWLT7;jhKsnd:P7O7bd,F8DmGf;Q4AGo:Gm7gYd,qAKMYb;uFUCPb:pvnm0e,pfE8Hb,PFBcW;f56efd:dJXsye;EnoYf:KNzws,ZJsZZ,JgVSJc;zdMJQc:cCQNKb,ZJsZZ,zchEXc;Ytrrj:JJDvdc;tNR8yc:GeFvjb;oFN6Ye:hij5Wb;bmeZHc:iURhpf;Oxj3Xe:qAKMYb,yaf12d\\\" jsname=\\\"txFAF\\\" class=\\\"JLqJ4b ChMk0b\\\" data-language-for-alternatives=\\\"nl\\\" data-language-to-translate-into=\\\"en\\\" data-phrase-index=\\\"2\\\" data-number-of-phrases=\\\"3\\\" jscontroller=\\\"Zl5N8\\\" jsdata=\\\"uqLsIf;_;$33\\\" jsmodel=\\\"SsMkhd\\\"><span class=\\\"Q4iAWc\\\" jsaction=\\\"click:qtZ4nf,GFf3ac,tMZCfe; contextmenu:Nqw7Te,QP7LD; mouseout:Nqw7Te; mouseover:qtZ4nf,c2aHje\\\" jsname=\\\"W297wb\\\">Vanaf het begin probeerden ze echt de organisatie, de onderliggende politiek en de immateri\\u00eble elementen binnen de organisatie te begrijpen<\\\/span><\\\/span><\\\/span>\\\"<\\\/em><em><\\\/em><\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/05\\\/MH.jpg\",\"meta\":\"Strategy & Innovation Manager @ PVH Europe\",\"title\":\"Marthe Huigens\"}},{\"type\":\"panel-slider_item\",\"props\":{\"content\":\"\n\n<p><em>\\\"<span class=\\\"VIiyi\\\" jsaction=\\\"mouseup:BR6jm\\\" jsname=\\\"jqKxS\\\" lang=\\\"nl\\\"><span jsaction=\\\"agoMJf:PFBcW;usxOmf:aWLT7;jhKsnd:P7O7bd,F8DmGf;Q4AGo:Gm7gYd,qAKMYb;uFUCPb:pvnm0e,pfE8Hb,PFBcW;f56efd:dJXsye;EnoYf:KNzws,ZJsZZ,JgVSJc;zdMJQc:cCQNKb,ZJsZZ,zchEXc;Ytrrj:JJDvdc;tNR8yc:GeFvjb;oFN6Ye:hij5Wb;bmeZHc:iURhpf;Oxj3Xe:qAKMYb,yaf12d\\\" jsname=\\\"txFAF\\\" class=\\\"JLqJ4b ChMk0b\\\" data-language-for-alternatives=\\\"nl\\\" data-language-to-translate-into=\\\"en\\\" data-phrase-index=\\\"0\\\" data-number-of-phrases=\\\"3\\\" jscontroller=\\\"Zl5N8\\\" jsdata=\\\"uqLsIf;_;$13\\\" jsmodel=\\\"SsMkhd\\\"><span class=\\\"Q4iAWc\\\" jsaction=\\\"click:qtZ4nf,GFf3ac,tMZCfe; contextmenu:Nqw7Te,QP7LD; mouseout:Nqw7Te; mouseover:qtZ4nf,c2aHje\\\" jsname=\\\"W297wb\\\">Door Growth Mindset sessies met Essent medewerkers te designen heeft Neurofied laten zien dat ze snel kunnen schakelen, leveren, meedenken en hun aanpak aanpassen op basis van wat nodig is en wordt gevraagd. Zij bezitten duidelijk veel kennis en scherpe inzichten uit de gedragspsychologie en neurowetenschappen.<\\\/span><\\\/span> <span jsaction=\\\"agoMJf:PFBcW;usxOmf:aWLT7;jhKsnd:P7O7bd,F8DmGf;Q4AGo:Gm7gYd,qAKMYb;uFUCPb:pvnm0e,pfE8Hb,PFBcW;f56efd:dJXsye;EnoYf:KNzws,ZJsZZ,JgVSJc;zdMJQc:cCQNKb,ZJsZZ,zchEXc;Ytrrj:JJDvdc;tNR8yc:GeFvjb;oFN6Ye:hij5Wb;bmeZHc:iURhpf;Oxj3Xe:qAKMYb,yaf12d\\\" jsname=\\\"txFAF\\\" class=\\\"JLqJ4b ChMk0b\\\" data-language-for-alternatives=\\\"nl\\\" data-language-to-translate-into=\\\"en\\\" data-phrase-index=\\\"2\\\" data-number-of-phrases=\\\"3\\\" jscontroller=\\\"Zl5N8\\\" jsdata=\\\"uqLsIf;_;$15\\\" jsmodel=\\\"SsMkhd\\\"><span class=\\\"Q4iAWc\\\" jsaction=\\\"click:qtZ4nf,GFf3ac,tMZCfe; contextmenu:Nqw7Te,QP7LD; mouseout:Nqw7Te; mouseover:qtZ4nf,c2aHje\\\" jsname=\\\"W297wb\\\">Bovendien is Philip een gepassioneerd professional die met inhoud weet te overtuigen.<\\\/span><\\\/span><\\\/span>\\\"<\\\/em><\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/05\\\/Sandra.jpg\",\"image_alt\":\"Sandra Rademaker - Neurofied Essent\",\"meta\":\"Compensation & Benefits Specialist @ Essent\",\"title\":\"Sandra Rademaker\"}},{\"type\":\"panel-slider_item\",\"props\":{\"content\":\"\n\n<p><em>\\\"Zeer onder de indruk van Neurofied\\u2019s kennis over cognitive biases en hun toepassing in CRO.\\\"<\\\/em><\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2019\\\/06\\\/bas-van-der-pol.jpg\",\"image_alt\":\"Bas van de Pol\",\"meta\":\"Global Director Conversion Optimization @ Adidas\",\"title\":\"Bas van de Pol\"}},{\"type\":\"panel-slider_item\",\"props\":{\"content\":\"\n\n<p><em>\\\"<span class=\\\"VIiyi\\\" jsaction=\\\"mouseup:BR6jm\\\" jsname=\\\"jqKxS\\\" lang=\\\"nl\\\"><span jsaction=\\\"agoMJf:PFBcW;usxOmf:aWLT7;jhKsnd:P7O7bd,F8DmGf;Q4AGo:Gm7gYd,qAKMYb;uFUCPb:pvnm0e,pfE8Hb,PFBcW;f56efd:dJXsye;EnoYf:KNzws,ZJsZZ,JgVSJc;zdMJQc:cCQNKb,ZJsZZ,zchEXc;Ytrrj:JJDvdc;tNR8yc:GeFvjb;oFN6Ye:hij5Wb;bmeZHc:iURhpf;Oxj3Xe:qAKMYb,yaf12d\\\" jsname=\\\"txFAF\\\" class=\\\"JLqJ4b ChMk0b\\\" data-language-for-alternatives=\\\"nl\\\" data-language-to-translate-into=\\\"en\\\" data-phrase-index=\\\"0\\\" data-number-of-phrases=\\\"3\\\" jscontroller=\\\"Zl5N8\\\" jsdata=\\\"uqLsIf;_;$46\\\" jsmodel=\\\"SsMkhd\\\"><span class=\\\"Q4iAWc\\\" jsaction=\\\"click:qtZ4nf,GFf3ac,tMZCfe; contextmenu:Nqw7Te,QP7LD; mouseout:Nqw7Te; mouseover:qtZ4nf,c2aHje\\\" jsname=\\\"W297wb\\\">Het combineren van brein en gedrag met praktische toepassing is de game-changer.<\\\/span><\\\/span> <span jsaction=\\\"agoMJf:PFBcW;usxOmf:aWLT7;jhKsnd:P7O7bd,F8DmGf;Q4AGo:Gm7gYd,qAKMYb;uFUCPb:pvnm0e,pfE8Hb,PFBcW;f56efd:dJXsye;EnoYf:KNzws,ZJsZZ,JgVSJc;zdMJQc:cCQNKb,ZJsZZ,zchEXc;Ytrrj:JJDvdc;tNR8yc:GeFvjb;oFN6Ye:hij5Wb;bmeZHc:iURhpf;Oxj3Xe:qAKMYb,yaf12d\\\" jsname=\\\"txFAF\\\" class=\\\"JLqJ4b ChMk0b\\\" data-language-for-alternatives=\\\"nl\\\" data-language-to-translate-into=\\\"en\\\" data-phrase-index=\\\"1\\\" data-number-of-phrases=\\\"3\\\" jscontroller=\\\"Zl5N8\\\" jsdata=\\\"uqLsIf;_;$47\\\" jsmodel=\\\"SsMkhd\\\"><span class=\\\"Q4iAWc\\\" jsaction=\\\"click:qtZ4nf,GFf3ac,tMZCfe; contextmenu:Nqw7Te,QP7LD; mouseout:Nqw7Te; mouseover:qtZ4nf,c2aHje\\\" jsname=\\\"W297wb\\\">Ze slaagden erin om mensen mee op reis te nemen.<\\\/span><\\\/span> <span jsaction=\\\"agoMJf:PFBcW;usxOmf:aWLT7;jhKsnd:P7O7bd,F8DmGf;Q4AGo:Gm7gYd,qAKMYb;uFUCPb:pvnm0e,pfE8Hb,PFBcW;f56efd:dJXsye;EnoYf:KNzws,ZJsZZ,JgVSJc;zdMJQc:cCQNKb,ZJsZZ,zchEXc;Ytrrj:JJDvdc;tNR8yc:GeFvjb;oFN6Ye:hij5Wb;bmeZHc:iURhpf;Oxj3Xe:qAKMYb,yaf12d\\\" jsname=\\\"txFAF\\\" class=\\\"JLqJ4b ChMk0b\\\" data-language-for-alternatives=\\\"nl\\\" data-language-to-translate-into=\\\"en\\\" data-phrase-index=\\\"2\\\" data-number-of-phrases=\\\"3\\\" jscontroller=\\\"Zl5N8\\\" jsdata=\\\"uqLsIf;_;$48\\\" jsmodel=\\\"SsMkhd\\\"><span class=\\\"Q4iAWc\\\" jsaction=\\\"click:qtZ4nf,GFf3ac,tMZCfe; contextmenu:Nqw7Te,QP7LD; mouseout:Nqw7Te; mouseover:qtZ4nf,c2aHje\\\" jsname=\\\"W297wb\\\">Toen het nog moeilijker werd, zetten zij zich extra in om succes te behalen.<\\\/span><\\\/span><\\\/span>\\\"<\\\/em><\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/05\\\/Marius.jpg\",\"meta\":\"Head of Support @ PVH Europe\",\"title\":\"Marius Boer\"}},{\"type\":\"panel-slider_item\",\"props\":{\"content\":\"\n\n<p><em>\\\"Neurofied gaf ons inzicht in het duidelijk defini\\u00ebren van onze belangrijkste KPI\\u2019s om te voorkomen dat vooringenomenheid in de analyse kwam. We leerden ook hoe we onze lessen beter kunnen structureren.\\\"<\\\/em><\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2020\\\/09\\\/Stefan-Sprangers.jpg\",\"meta\":\"Online Data Analyst @ KPN\",\"title\":\"Stefan Sprangers\"}},{\"type\":\"panel-slider_item\",\"props\":{\"content\":\"\n\n<p><em><span class=\\\"VIiyi\\\" jsaction=\\\"mouseup:BR6jm\\\" jsname=\\\"jqKxS\\\" lang=\\\"nl\\\"><span jsaction=\\\"agoMJf:PFBcW;usxOmf:aWLT7;jhKsnd:P7O7bd,F8DmGf;Q4AGo:Gm7gYd,qAKMYb;uFUCPb:pvnm0e,pfE8Hb,PFBcW;f56efd:dJXsye;EnoYf:KNzws,ZJsZZ,JgVSJc;zdMJQc:cCQNKb,ZJsZZ,zchEXc;Ytrrj:JJDvdc;tNR8yc:GeFvjb;oFN6Ye:hij5Wb;bmeZHc:iURhpf;Oxj3Xe:qAKMYb,yaf12d\\\" jsname=\\\"txFAF\\\" class=\\\"JLqJ4b ChMk0b\\\" data-language-for-alternatives=\\\"nl\\\" data-language-to-translate-into=\\\"en\\\" data-phrase-index=\\\"0\\\" data-number-of-phrases=\\\"2\\\" jscontroller=\\\"Zl5N8\\\" jsdata=\\\"uqLsIf;_;$13\\\" jsmodel=\\\"SsMkhd\\\"><span class=\\\"Q4iAWc\\\" jsaction=\\\"click:qtZ4nf,GFf3ac,tMZCfe; contextmenu:Nqw7Te,QP7LD; mouseout:Nqw7Te; mouseover:qtZ4nf,c2aHje\\\" jsname=\\\"W297wb\\\">\\\"We hebben het genoegen gehad om met Neurofied samen te werken om de grenzen van ruimtelijk ontwerp en cognitie te verleggen, door onze kennis en ontwerp\\\/analytische tools van architectuur, digitaal serviceontwerp, cognitieve psychologie en neurowetenschappen te combineren. We geloven dat deze interdisciplinaire samenwerking betere resultaten zal opleveren<\\\/span><\\\/span> <span jsaction=\\\"agoMJf:PFBcW;usxOmf:aWLT7;jhKsnd:P7O7bd,F8DmGf;Q4AGo:Gm7gYd,qAKMYb;uFUCPb:pvnm0e,pfE8Hb,PFBcW;f56efd:dJXsye;EnoYf:KNzws,ZJsZZ,JgVSJc;zdMJQc:cCQNKb,ZJsZZ,zchEXc;Ytrrj:JJDvdc;tNR8yc:GeFvjb;oFN6Ye:hij5Wb;bmeZHc:iURhpf;Oxj3Xe:qAKMYb,yaf12d\\\" jsname=\\\"txFAF\\\" class=\\\"JLqJ4b ChMk0b\\\" data-language-for-alternatives=\\\"nl\\\" data-language-to-translate-into=\\\"en\\\" data-phrase-index=\\\"1\\\" data-number-of-phrases=\\\"2\\\" jscontroller=\\\"Zl5N8\\\" jsdata=\\\"uqLsIf;_;$14\\\" jsmodel=\\\"SsMkhd\\\"><span class=\\\"Q4iAWc\\\" jsaction=\\\"click:qtZ4nf,GFf3ac,tMZCfe; contextmenu:Nqw7Te,QP7LD; mouseout:Nqw7Te; mouseover:qtZ4nf,c2aHje\\\" jsname=\\\"W297wb\\\">mensgericht design voor onze gebouwde en digitale omgeving\\\"<\\\/span><\\\/span><\\\/span><\\\/em><\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/05\\\/Ren-Yee.jpg\",\"image_alt\":\"Ren Yee UNSense Neurofied\",\"meta\":\"Director of Design & Strategy @ UNSense\",\"title\":\"Ren Yee\"}},{\"type\":\"panel-slider_item\",\"props\":{\"content\":\"\n\n<p><em>\\\"Neurofied heeft me geholpen de brug te slaan tussen theorie en praktijk. De kennis die ik nu bezit maakt me geloofwaardiger. Het geeft me de hulpmiddelen om mijn idee\\u00ebn te ondersteunen en te onderbouwen.\\\"<\\\/em><\\\/p>\",\"image\":\"wp-content\\\/uploads\\\/2020\\\/09\\\/Lorien.jpg\",\"image_alt\":\"Lorien Verachtert\",\"meta\":\"Communication Strategist @ LDV United\",\"title\":\"Lorien Verachtert\"}}]}]}]}],\"name\":\"'22-05 Reviews (NL)\",\"modified\":\"2022-05-22T10:07:39.737Z\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding\":\"small\",\"padding_remove_bottom\":false,\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"image\",\"props\":{\"block_align\":\"center\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/02\\\/23-02-Clients-high-profile.png\",\"image_alt\":\"Neurofied clients: Tesla, Adidas, Bol.com, KLM, KPN, KWF, UNSense, NRC, essent, deloitte, abn amro, tele2, Novo Nordisk, ANWB, Johnson & Johnson, RWS\",\"image_svg_color\":\"emphasis\",\"image_width\":\"1650\",\"margin\":\"remove-vertical\",\"maxwidth\":\"xlarge\"}}]}]}],\"name\":\"'21-05-27 Clients\",\"modified\":\"2021-05-27T09:51:34.605Z\"}],\"version\":\"4.5.32\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consulting &amp; Implementatie Bereik uw bedrijfsdoelstellingen met brein en gedrag inzichten Management Marketing HR Innovatie Consulting o.b.v. brein en gedrag Brain &amp; Behavior is een wetenschappelijk onderbouwde methodologie die je kan gebruiken om de gedachten, beslissingen en het gedrag van mensen beter te begrijpen. Dit is waardevolle kennis in domeinen zoals leiderschap, marketing, innovatie, HR [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":38188,"parent":42345,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-36886","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brein en Gedrag Consulting voor management, HR, groei en innovatie<\/title>\n<meta name=\"description\" content=\"Neurofied levert brein en gedrag consulting diensten vanaf \u20ac995 p.m. of start met onze quickscan voor \u20ac2495 (excl. BTW).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/neurofied.com\/nl\/diensten\/consulting\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brein en Gedrag Consulting voor management, HR, groei en innovatie\" \/>\n<meta property=\"og:description\" content=\"Neurofied levert brein en gedrag consulting diensten vanaf \u20ac995 p.m. of start met onze quickscan voor \u20ac2495 (excl. 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