{"id":42376,"date":"2023-10-13T13:15:13","date_gmt":"2023-10-13T11:15:13","guid":{"rendered":"https:\/\/neurofied.com\/?page_id=42376"},"modified":"2023-10-16T12:43:54","modified_gmt":"2023-10-16T10:43:54","slug":"klantreis-en-beleving-in-online-retail","status":"publish","type":"page","link":"https:\/\/neurofied.com\/nl\/klantverhalen\/klantreis-en-beleving-in-online-retail\/","title":{"rendered":"Case Study: Klantreis in Online Retail"},"content":{"rendered":"<h1>Klantreis en Beleving in Online Retail<\/h1>\n<h2>Een mensgerichte klantreis en beleving in online retail met gedragsinzichten<\/h2>\n<h3><strong>Brein- en gedragsinzichten voor de klantreis in online retail<br \/><\/strong><\/h3>\n<div>\n<p><span style=\"font-weight: 400;\">We hebben samengewerkt met een toonaangevende e-commerce webshop in Nederland, bekend om hun enorme assortiment, uitgebreide leveranciersnetwerk en razendsnelle verzending. We kwamen in contact met hun Customer Journey Excellence (CJE) team en trapten af met een Brain &amp; Behavior Strategy Session. Deze case is het verhaal van hoe we hebben geholpen om gedragsinzichten toe te passen op verschillende stadia van de klantreis in online retail.<\/span><\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/02\/pvh_situation.png\" alt=\"Situation\"><\/p>\n<h3><strong>Situatie<br \/><\/strong><\/h3>\n<div>\n<p>Online retail is constant in ontwikkeling en om voorop te blijven lopen zijn veel innovaties nodig. Het CJE team is altijd op zoek naar innovatieve manieren om de klantervaring te optimaliseren, gebaseerd op inzichten en feedback. Elke fase van de klantreis wordt behandeld als een unieke ervaring met verschillende wensen en behoeften.<\/p>\n<p>Samen moeten de verschillende onderdelen van het traject de best mogelijke ervaring vormen voor elk van hun klanten. We hebben hun team geholpen te begrijpen wat de drijfveren zijn achter de beslissingen van hun klanten en hoe deze inzichten kunnen worden gebruikt om de verschillende fasen van het klanttraject in online retail te optimaliseren.<\/p>\n<\/div>\n<h3><strong>Aanpak voor de klantreis in online retail<br \/><\/strong><\/h3>\n<div>\n<p>Samen analyseerden we de belangrijkste klantinzichten van de afgelopen maanden en hoe deze in verband staan met hun overkoepelende doelen en KPI&#8217;s. Ons onderzoeksteam volgde met een oorzakenanalyse van de belangrijkste klantinzichten, waarbij de (vaak onbewuste) drijfveren en blokkades van klantgedrag werden ge\u00efdentificeerd.<\/p>\n<p>Vervolgens ontwierpen we interventie-idee\u00ebn op basis van de onderliggende drijfveren en blokkades van klantgedrag, die eenvoudig getest en gemeten konden worden. Tijdens de strategische sessie brachten we de interventie-idee\u00ebn over verschillende fasen van het klanttraject in kaart, gericht op:<\/p>\n<ul>\n<li>het verwijderen van fricties uit de klantervaring<\/li>\n<li>het vergemakkelijken van productori\u00ebntatie, navigatie en keuze<\/li>\n<li>het vergroten van agency, waardoor de klant de controle behoudt<\/li>\n<li>het motiveren en geruststellen van aankoopbeslissingen<\/li>\n<\/ul>\n<\/div>\n<p>\n    <a href=\"https:\/\/neurofied.com\/nl\/diensten\/training\/\">Bekijk onze training diensten<\/a>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/02\/pvh_approach.png\" alt=\"Approach\"><br \/>\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/02\/pvh_results.png\" alt=\"Results\"><\/p>\n<h3><strong>Resultaten<br \/><\/strong><\/h3>\n<div>\n<p>In een 2,5 uur durende sessie hebben we het bestaande customer journey framework van het CJE-team bijgewerkt met op maat gemaakte gedragsinzichten, implementatierichtlijnen en een experimenteerplan. Door gebruik te maken van de hoofdoorzaken die gedrag in elke fase van het traject maken of breken, kan hun CJE-team nu effectief tientallen nieuwe optimalisaties bedenken, implementeren en meten.<\/p>\n<p>Aangezien het team van Neurofied de meeste van onze boeken koopt bij deze specifieke webshop, is het zeker een win-win-win!<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/02\/23-02-Clients-high-profile.png\" alt=\"Neurofied clients: Tesla, Adidas, Bol.com, KLM, KPN, KWF, UNSense, NRC, essent, deloitte, abn amro, tele2, Novo Nordisk, ANWB, Johnson &#038; Johnson, RWS\"><\/p>\n<h2>Wilt u duurzame verandering zien?<\/h2>\n<h4>Benut de wetenschap van brein en gedragsinzichten.<\/h4>\n<div>\n<p>Deel uw context en uitdagingen met ons in een <strong>kosteloos consult van 60 minuten<\/strong>. U krijgt bruikbare gedragsinzichten en interventies op maat, die vervolgens kunnen worden omgezet in een uitgebreid voorstel.<\/p>\n<\/div>\n<p>\n    <a href=\"https:\/\/neurofied.com\/nl\/contact\">Boek uw kosteloze consult<\/a>\n<\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/10\/60m-consultation-by-Neurofied.png\" alt=\"60m consultation by Neurofied\"><\/p>\n<p><!--more--><br \/>\n<!-- {\"type\":\"layout\",\"children\":[{\"type\":\"section\",\"props\":{\"header_transparent\":\"light\",\"header_transparent_noplaceholder\":true,\"id\":\"cta\",\"image\":\"wp-content\\\/uploads\\\/2022\\\/10\\\/ux-indonesia-1V5zGGTYXVc-unsplash-scaled.jpg\",\"image_position\":\"center-center\",\"image_size\":\"cover\",\"media_overlay\":\"rgba(39, 122, 133, 0.73)\",\"padding\":\"large\",\"style\":\"primary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Klantreis en Beleving in Online Retail\",\"text_align\":\"center\",\"text_align_breakpoint\":\"s\",\"text_align_fallback\":\"left\",\"title_element\":\"h1\",\"title_font_family\":\"tertiary\",\"title_style\":\"heading-small\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Een mensgerichte klantreis en beleving in online retail met gedragsinzichten\",\"text_align\":\"center\",\"text_align_breakpoint\":\"s\",\"text_align_fallback\":\"left\",\"title_element\":\"h2\",\"title_font_family\":\"primary\",\"title_style\":\"h3\"}}]}]}],\"name\":\"Header\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_remove_bottom\":false,\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"<strong>Brein- en gedragsinzichten voor de klantreis in online retail<br \\\/><\\\/strong>\",\"margin_remove_top\":true,\"text_align\":\"center\",\"title_element\":\"h3\"}},{\"type\":\"text\",\"props\":{\"block_align\":\"center\",\"column_breakpoint\":\"m\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">We hebben samengewerkt met een toonaangevende e-commerce webshop in Nederland, bekend om hun enorme assortiment, uitgebreide leveranciersnetwerk en razendsnelle verzending. We kwamen in contact met hun Customer Journey Excellence (CJE) team en trapten af met een Brain &amp; Behavior Strategy Session. Deze case is het verhaal van hoe we hebben geholpen om gedragsinzichten toe te passen op verschillende stadia van de klantreis in online retail.<\\\/span><\\\/p>\",\"margin\":\"default\"}}]}]}],\"name\":\"Intro & Context\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"2-5,3-5\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-5\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2022\\\/02\\\/pvh_situation.png\",\"image_alt\":\"Situation\",\"image_height\":\"20%\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\",\"position\":\"relative\",\"position_top\":\"20\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"3-5\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"<strong>Situatie<br \\\/><\\\/strong>\",\"margin_remove_top\":true,\"title_element\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Online retail is constant in ontwikkeling en om voorop te blijven lopen zijn veel innovaties nodig. Het CJE team is altijd op zoek naar innovatieve manieren om de klantervaring te optimaliseren, gebaseerd op inzichten en feedback. Elke fase van de klantreis wordt behandeld als een unieke ervaring met verschillende wensen en behoeften.<\\\/p>\\n\n\n<p>Samen moeten de verschillende onderdelen van het traject de best mogelijke ervaring vormen voor elk van hun klanten. We hebben hun team geholpen te begrijpen wat de drijfveren zijn achter de beslissingen van hun klanten en hoe deze inzichten kunnen worden gebruikt om de verschillende fasen van het klanttraject in online retail te optimaliseren.<\\\/p>\",\"margin\":\"default\",\"maxwidth\":\"2xlarge\"}}]}]}],\"name\":\"Situation\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_remove_bottom\":false,\"style\":\"primary\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"3-5,2-5\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"3-5\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"<strong>Aanpak voor de klantreis in online retail<br \\\/><\\\/strong>\",\"margin_remove_top\":true,\"title_element\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Samen analyseerden we de belangrijkste klantinzichten van de afgelopen maanden en hoe deze in verband staan met hun overkoepelende doelen en KPI's. Ons onderzoeksteam volgde met een oorzakenanalyse van de belangrijkste klantinzichten, waarbij de (vaak onbewuste) drijfveren en blokkades van klantgedrag werden ge\\u00efdentificeerd.<\\\/p>\\n\n\n<p>Vervolgens ontwierpen we interventie-idee\\u00ebn op basis van de onderliggende drijfveren en blokkades van klantgedrag, die eenvoudig getest en gemeten konden worden. Tijdens de strategische sessie brachten we de interventie-idee\\u00ebn over verschillende fasen van het klanttraject in kaart, gericht op:<\\\/p>\\n\n\n<ul>\\n\n\n<li>het verwijderen van fricties uit de klantervaring<\\\/li>\\n\n\n<li>het vergemakkelijken van productori\\u00ebntatie, navigatie en keuze<\\\/li>\\n\n\n<li>het vergroten van agency, waardoor de klant de controle behoudt<\\\/li>\\n\n\n<li>het motiveren en geruststellen van aankoopbeslissingen<\\\/li>\\n<\\\/ul>\",\"margin\":\"default\",\"maxwidth\":\"2xlarge\"}},{\"type\":\"button\",\"props\":{\"animation\":\"fade\",\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"medium\",\"margin_remove_bottom\":false,\"margin_remove_top\":true,\"text_align\":\"left\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"secondary\",\"content\":\"Bekijk onze training diensten\",\"icon_align\":\"left\",\"link\":\"https:\\\/\\\/neurofied.com\\\/nl\\\/diensten\\\/training\\\/\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-5\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2022\\\/02\\\/pvh_approach.png\",\"image_alt\":\"Approach\",\"image_height\":\"20%\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\",\"position\":\"relative\",\"position_top\":\"120\",\"text_align\":\"right\"}}]}]}],\"name\":\"Approach\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"default\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"2-5,3-5\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-5\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2022\\\/02\\\/pvh_results.png\",\"image_alt\":\"Results\",\"image_height\":\"20%\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\",\"position_top\":\"300\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"3-5\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"<strong>Resultaten<br \\\/><\\\/strong>\",\"margin_remove_top\":true,\"title_element\":\"h3\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>In een 2,5 uur durende sessie hebben we het bestaande customer journey framework van het CJE-team bijgewerkt met op maat gemaakte gedragsinzichten, implementatierichtlijnen en een experimenteerplan. Door gebruik te maken van de hoofdoorzaken die gedrag in elke fase van het traject maken of breken, kan hun CJE-team nu effectief tientallen nieuwe optimalisaties bedenken, implementeren en meten.<\\\/p>\\n\n\n<p>Aangezien het team van Neurofied de meeste van onze boeken koopt bij deze specifieke webshop, is het zeker een win-win-win!<\\\/p>\",\"margin\":\"default\",\"maxwidth\":\"2xlarge\"}}]}]}],\"name\":\"Results\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding\":\"small\",\"padding_remove_bottom\":false,\"style\":\"muted\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"image\",\"props\":{\"block_align\":\"center\",\"image\":\"wp-content\\\/uploads\\\/2023\\\/02\\\/23-02-Clients-high-profile.png\",\"image_alt\":\"Neurofied clients: Tesla, Adidas, Bol.com, KLM, KPN, KWF, UNSense, NRC, essent, deloitte, abn amro, tele2, Novo Nordisk, ANWB, Johnson & Johnson, RWS\",\"image_svg_color\":\"emphasis\",\"image_width\":\"1650\",\"margin\":\"remove-vertical\",\"maxwidth\":\"xlarge\"}}]}]}],\"name\":\"'22-10 Clients + Change Training section\"},{\"type\":\"section\",\"props\":{\"image_position\":\"center-center\",\"padding_remove_top\":false,\"style\":\"default\",\"title_breakpoint\":\"xl\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"vertical_align\":\"middle\",\"width\":\"large\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"3-5,2-5\"},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"3-5\"},\"children\":[{\"type\":\"headline\",\"props\":{\"content\":\"Wilt u duurzame verandering zien?\",\"margin_remove_bottom\":true,\"title_color\":\"primary\",\"title_element\":\"h2\",\"title_font_family\":\"tertiary\"}},{\"type\":\"headline\",\"props\":{\"content\":\"Benut de wetenschap van brein en gedragsinzichten.\",\"margin\":\"small\",\"margin_remove_top\":false,\"title_color\":\"secondary\",\"title_element\":\"h4\",\"title_font_family\":\"tertiary\"}},{\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"content\":\"\n\n<p>Deel uw context en uitdagingen met ons in een <strong>kosteloos consult van 60 minuten<\\\/strong>. U krijgt bruikbare gedragsinzichten en interventies op maat, die vervolgens kunnen worden omgezet in een uitgebreid voorstel.<\\\/p>\",\"margin\":\"default\"}},{\"type\":\"button\",\"props\":{\"button_size\":\"large\",\"fullwidth\":true,\"grid_column_gap\":\"small\",\"grid_row_gap\":\"small\",\"margin\":\"default\",\"margin_remove_bottom\":true,\"margin_remove_top\":true,\"text_align\":\"left\"},\"children\":[{\"type\":\"button_item\",\"props\":{\"button_style\":\"secondary\",\"content\":\"Boek uw kosteloze consult\",\"icon\":\"\",\"icon_align\":\"right\",\"link\":\"https:\\\/\\\/neurofied.com\\\/nl\\\/contact\"}}]}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"position_sticky_breakpoint\":\"m\",\"width_medium\":\"2-5\"},\"children\":[{\"type\":\"image\",\"props\":{\"image\":\"wp-content\\\/uploads\\\/2023\\\/10\\\/60m-consultation-by-Neurofied.png\",\"image_alt\":\"60m consultation by Neurofied\",\"image_svg_color\":\"emphasis\",\"margin\":\"default\",\"position\":\"relative\",\"position_top\":\"25\"}}]}]}],\"name\":\"'23-10 CTA sectie (NL)\"}],\"version\":\"4.1.2\"} --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Klantreis en Beleving in Online Retail Een mensgerichte klantreis en beleving in online retail met gedragsinzichten Brein- en gedragsinzichten voor de klantreis in online retail We hebben samengewerkt met een toonaangevende e-commerce webshop in Nederland, bekend om hun enorme assortiment, uitgebreide leveranciersnetwerk en razendsnelle verzending. We kwamen in contact met hun Customer Journey Excellence (CJE) [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":40240,"parent":38306,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-42376","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.1 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Klantreis en Beleving in Online Retail (Klantverhaal van Neurofied)<\/title>\n<meta name=\"description\" content=\"Dit klantverhaal vertelt hoe we de klantreis en ervaring verbeterden bij een grote Nederlandse online retailer met gedragsinzichten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/neurofied.com\/nl\/klantverhalen\/klantreis-en-beleving-in-online-retail\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Klantreis en Beleving in Online Retail (Klantverhaal van Neurofied)\" \/>\n<meta property=\"og:description\" content=\"Dit klantverhaal vertelt hoe we de klantreis en ervaring verbeterden bij een grote Nederlandse online retailer met gedragsinzichten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/neurofied.com\/nl\/klantverhalen\/klantreis-en-beleving-in-online-retail\/\" \/>\n<meta property=\"og:site_name\" content=\"Neurofied\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-16T10:43:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/neurofied.com\/wp-content\/uploads\/2022\/10\/ux-indonesia-1V5zGGTYXVc-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1696\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Klantreis en Beleving in Online Retail (Klantverhaal van Neurofied)\" \/>\n<meta name=\"twitter:description\" content=\"Dit klantverhaal vertelt hoe we de klantreis en ervaring verbeterden bij een grote Nederlandse online retailer met gedragsinzichten.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/neurofied.com\/wp-content\/uploads\/2022\/10\/ux-indonesia-1V5zGGTYXVc-unsplash-scaled-e1700665796633.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/neurofied.com\\\/nl\\\/klantverhalen\\\/klantreis-en-beleving-in-online-retail\\\/\",\"url\":\"https:\\\/\\\/neurofied.com\\\/nl\\\/klantverhalen\\\/klantreis-en-beleving-in-online-retail\\\/\",\"name\":\"Klantreis en Beleving in Online Retail (Klantverhaal van Neurofied)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/neurofied.com\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/neurofied.com\\\/nl\\\/klantverhalen\\\/klantreis-en-beleving-in-online-retail\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/neurofied.com\\\/nl\\\/klantverhalen\\\/klantreis-en-beleving-in-online-retail\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/neurofied.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/ux-indonesia-1V5zGGTYXVc-unsplash-scaled-e1700665796633.jpg\",\"datePublished\":\"2023-10-13T11:15:13+00:00\",\"dateModified\":\"2023-10-16T10:43:54+00:00\",\"description\":\"Dit klantverhaal vertelt hoe we de klantreis en ervaring verbeterden bij een grote Nederlandse online retailer met gedragsinzichten.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/neurofied.com\\\/nl\\\/klantverhalen\\\/klantreis-en-beleving-in-online-retail\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/neurofied.com\\\/nl\\\/klantverhalen\\\/klantreis-en-beleving-in-online-retail\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/neurofied.com\\\/nl\\\/klantverhalen\\\/klantreis-en-beleving-in-online-retail\\\/#primaryimage\",\"url\":\"https:\\\/\\\/neurofied.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/ux-indonesia-1V5zGGTYXVc-unsplash-scaled-e1700665796633.jpg\",\"contentUrl\":\"https:\\\/\\\/neurofied.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/ux-indonesia-1V5zGGTYXVc-unsplash-scaled-e1700665796633.jpg\",\"width\":2560,\"height\":1696,\"caption\":\"customer journey in online retail\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/neurofied.com\\\/nl\\\/klantverhalen\\\/klantreis-en-beleving-in-online-retail\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/neurofied.com\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Klantverhalen\",\"item\":\"https:\\\/\\\/neurofied.com\\\/nl\\\/klantverhalen\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Case Study: Klantreis in Online Retail\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/neurofied.com\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/neurofied.com\\\/nl\\\/\",\"name\":\"Neurofied\",\"description\":\"Training &amp; Consulting with Behavioral Science\",\"publisher\":{\"@id\":\"https:\\\/\\\/neurofied.com\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/neurofied.com\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/neurofied.com\\\/nl\\\/#organization\",\"name\":\"Neurofied\",\"url\":\"https:\\\/\\\/neurofied.com\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/neurofied.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/neurofied.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/header.png\",\"contentUrl\":\"https:\\\/\\\/neurofied.com\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/header.png\",\"width\":2048,\"height\":1189,\"caption\":\"Neurofied\"},\"image\":{\"@id\":\"https:\\\/\\\/neurofied.com\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Klantreis en Beleving in Online Retail (Klantverhaal van Neurofied)","description":"Dit klantverhaal vertelt hoe we de klantreis en ervaring verbeterden bij een grote Nederlandse online retailer met gedragsinzichten.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/neurofied.com\/nl\/klantverhalen\/klantreis-en-beleving-in-online-retail\/","og_locale":"nl_NL","og_type":"article","og_title":"Klantreis en Beleving in Online Retail (Klantverhaal van Neurofied)","og_description":"Dit klantverhaal vertelt hoe we de klantreis en ervaring verbeterden bij een grote Nederlandse online retailer met gedragsinzichten.","og_url":"https:\/\/neurofied.com\/nl\/klantverhalen\/klantreis-en-beleving-in-online-retail\/","og_site_name":"Neurofied","article_modified_time":"2023-10-16T10:43:54+00:00","og_image":[{"width":2560,"height":1696,"url":"https:\/\/neurofied.com\/wp-content\/uploads\/2022\/10\/ux-indonesia-1V5zGGTYXVc-unsplash-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"Klantreis en Beleving in Online Retail (Klantverhaal van Neurofied)","twitter_description":"Dit klantverhaal vertelt hoe we de klantreis en ervaring verbeterden bij een grote Nederlandse online retailer met gedragsinzichten.","twitter_image":"https:\/\/neurofied.com\/wp-content\/uploads\/2022\/10\/ux-indonesia-1V5zGGTYXVc-unsplash-scaled-e1700665796633.jpg","twitter_misc":{"Geschatte leestijd":"3 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/neurofied.com\/nl\/klantverhalen\/klantreis-en-beleving-in-online-retail\/","url":"https:\/\/neurofied.com\/nl\/klantverhalen\/klantreis-en-beleving-in-online-retail\/","name":"Klantreis en Beleving in Online Retail (Klantverhaal van Neurofied)","isPartOf":{"@id":"https:\/\/neurofied.com\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/neurofied.com\/nl\/klantverhalen\/klantreis-en-beleving-in-online-retail\/#primaryimage"},"image":{"@id":"https:\/\/neurofied.com\/nl\/klantverhalen\/klantreis-en-beleving-in-online-retail\/#primaryimage"},"thumbnailUrl":"https:\/\/neurofied.com\/wp-content\/uploads\/2022\/10\/ux-indonesia-1V5zGGTYXVc-unsplash-scaled-e1700665796633.jpg","datePublished":"2023-10-13T11:15:13+00:00","dateModified":"2023-10-16T10:43:54+00:00","description":"Dit klantverhaal vertelt hoe we de klantreis en ervaring verbeterden bij een grote Nederlandse online retailer met gedragsinzichten.","breadcrumb":{"@id":"https:\/\/neurofied.com\/nl\/klantverhalen\/klantreis-en-beleving-in-online-retail\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/neurofied.com\/nl\/klantverhalen\/klantreis-en-beleving-in-online-retail\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/neurofied.com\/nl\/klantverhalen\/klantreis-en-beleving-in-online-retail\/#primaryimage","url":"https:\/\/neurofied.com\/wp-content\/uploads\/2022\/10\/ux-indonesia-1V5zGGTYXVc-unsplash-scaled-e1700665796633.jpg","contentUrl":"https:\/\/neurofied.com\/wp-content\/uploads\/2022\/10\/ux-indonesia-1V5zGGTYXVc-unsplash-scaled-e1700665796633.jpg","width":2560,"height":1696,"caption":"customer journey in online retail"},{"@type":"BreadcrumbList","@id":"https:\/\/neurofied.com\/nl\/klantverhalen\/klantreis-en-beleving-in-online-retail\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/neurofied.com\/nl\/"},{"@type":"ListItem","position":2,"name":"Klantverhalen","item":"https:\/\/neurofied.com\/nl\/klantverhalen\/"},{"@type":"ListItem","position":3,"name":"Case Study: Klantreis in Online Retail"}]},{"@type":"WebSite","@id":"https:\/\/neurofied.com\/nl\/#website","url":"https:\/\/neurofied.com\/nl\/","name":"Neurofied","description":"Training &amp; Consulting with Behavioral Science","publisher":{"@id":"https:\/\/neurofied.com\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/neurofied.com\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/neurofied.com\/nl\/#organization","name":"Neurofied","url":"https:\/\/neurofied.com\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/neurofied.com\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/neurofied.com\/wp-content\/uploads\/2022\/03\/header.png","contentUrl":"https:\/\/neurofied.com\/wp-content\/uploads\/2022\/03\/header.png","width":2048,"height":1189,"caption":"Neurofied"},"image":{"@id":"https:\/\/neurofied.com\/nl\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/neurofied.com\/nl\/wp-json\/wp\/v2\/pages\/42376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/neurofied.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/neurofied.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/neurofied.com\/nl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/neurofied.com\/nl\/wp-json\/wp\/v2\/comments?post=42376"}],"version-history":[{"count":3,"href":"https:\/\/neurofied.com\/nl\/wp-json\/wp\/v2\/pages\/42376\/revisions"}],"predecessor-version":[{"id":42425,"href":"https:\/\/neurofied.com\/nl\/wp-json\/wp\/v2\/pages\/42376\/revisions\/42425"}],"up":[{"embeddable":true,"href":"https:\/\/neurofied.com\/nl\/wp-json\/wp\/v2\/pages\/38306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/neurofied.com\/nl\/wp-json\/wp\/v2\/media\/40240"}],"wp:attachment":[{"href":"https:\/\/neurofied.com\/nl\/wp-json\/wp\/v2\/media?parent=42376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}