Content can be the cornerstone of your online marketing. It helps you drive traffic, generate leads, and educate prospects all at once. Although people tend to think about blogging or long-form content, there are many other options out there. You can combine your blogging content into a useful white paper. You can share case studies to simultaneously build authority and social proof. Ebooks can be offered in exchange for an email address or social media share. Even checklists you use internally can be useful for prospects. Make sure you don’t miss out on these valuable opportunities to grow online and bond with prospects.
The key in formulating a content strategy is determining what your goal is and what context helps you achieve this goal. Drive more traffic and generate more leads with more persuasive content.
What channels will help us reaching our target audience? What content do you already have that we can leverage? And what software helps you automate some of the time-consuming tasks? We will tackle these and similar questions to help you grow online.
This is where we figure out how you can get more results with what you already have. Can we improve the SEO of your content and website? How can we use your current social media following to reach a bigger audience? Does your content persuade people effectively to try your services? Together, we’ll leverage the work you have already done to get closer to your end goal. Optimisation is the name of this game.
Maybe you already have a good team of content creators and just want to focus on delivering consistent quality. This is all about creating an effective structure in the content creation process.
What checklists will ensure consistency and effectiveness in your pieces of content? Are there more opportunities in the beginning or at the end of creating the content? What automation software will be useful? We will help you be more effective and efficient.
Want to completely outsource your content? Our team can unburden you from beginning to end. First, we’ll build a basic content strategy. Then, we’ll make sure you are always involved in whatever is published under your name. And finally, we’ll start an initial test period to figure out how we can streamline your content marketing. Drive traffic, generate leads, and educate your prospects with minimal effort.