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Change Programs

Your dedicated brain & behavior unit that helps drive people-centric change

Our change programs explained

We provide teams in organizations hands-on support in driving positive, effective, and lasting change. We share insights from behavioral psychology and neuroscience and design and implement evidence-based change interventions tailored for your project.

We offer semi-standardized change programs in three areas: Growth Mindset, Diversity & Inclusion, and Customer Journey. This leverages our experience in these types of projects while leaving room for customizing the insights and interventions to your unique context.

Growth Mindset program

Change is a constant and those who thrive are the ones who adapt. This is why Growth Mindset has become an increasingly important facet of leading organizations. People with a Growth Mindset believe that they can develop their talents and skills through commitment, education, and perseverance.

In this program, we will drive and facilitate the people and process changes required for nurturing a Growth Mindset culture. This will help your employees take risks, embrace challenges, and maximize learning. 

Customer Journey program

How do you align all teams around a common vision while increasing conversion, retention, and innovation? A collective focus on the customer journey is a prime candidate. Most churn comes from gaps in the customer journey and behavioral insights provide effective interventions.

In this program, we will implement a change strategy to increase communication and process quality between teams like marketing, UX, CRO, customer journey, DevOps, and support to improve the customer experience.

Diversity & Inclusion program

Organizations at all levels struggle to translate findings and initiatives into actual behavioral change and reach their D&I targets. The reason for this, is that the focus in traditional initiatives like diversity training lies too heavily on trying to change people’s minds. What organizations should be focusing on, is changing the systems and environments in which decisions are made.

With our D&I program, we help you create the culture and context in which your people thrive in a diverse workforce and inclusive environment.

What our clients think

  • Marthe Huigens

    Strategy & Innovation Manager @ PVH Europe

    “The value of Neurofied lies in their ability to create a safe environment that helps all voices to be heard. Their genuine care for the individual made collaboration easy for all stakeholders. From the get-go they really tried to understand the organization, the underlying politics and the intangible elements within the Global Support Plan.”

  • Sandra Rademaker - Neurofied Essent

    Sandra Rademaker

    Compensation & Benefits Specialist @ Essent

    “In designing sessions with employees about a growth mindset, Neurofied has shown that they can quickly switch and deliver, think along and adapt their approach based on what is needed and asked, and also with knowledge and sharp insights from behavioral psychology and neuroscience. possess. Moreover, Philip is a passionate speaker who knows how to convince with substance.”

  • Lorien Verachtert

    Lorien Verachtert

    Communication Strategist @ LDV United

    “Neurofied helped me build the bridge between theory and practice. The knowledge I possess now makes me more credible. It gives me the tools to back-up and substantiate my ideas.”

  • Marius Boer

    Head of Support @ PVH Europe

    “Blending brain and behavior with practical application is the game changer. They managed to take people along on the journey. When the going got even tougher they stepped up to drive success.”

  • Stefan Sprangers

    Online Data Analyst @ KPN

    “Neurofied gave us insights into clearly defining our key KPI to prevent bias from entering the analysis. We also learned how to better structure our learnings.”

  • Bas van de Pol

    Bas van de Pol

    Global Director Conversion Optimization @ Adidas

    “Very impressed by Neurofied’s knowledge regarding cognitive biases and their application in CRO.

  • Ren Yee UNSense Neurofied

    Ren Yee

    Director of Design & Strategy @ UNSense

    “We have had the pleasure to collaborate with Neurofied on pushing the boundaries of spatial design and cognition, by combining our knowledge and design/analytical tools of architecture, digital service design, cognitive psychology and neuroscience. We believe that these interdisciplinary collaboration will deliver better human-centric design for our built and digital environment”

    A selection of our proud clients

    Neurofied clients: Tesla, Adidas,, KLM, KPN, KWF, UNSense, NRC, essent, deloitte, abn amro, tele2, Novo Nordisk, ANWB, Johnson & Johnson, RWS