Growth Mindset program
We currently live in a world of continuous change and growing uncertainty, employee turnover, disengagement, and even burnout rates are surging. One of the key reasons for this is that our brains are hardwired to resist change, avoid risk, and be averse to uncertainty.
Decades of research in behavioral psychology and neuroscience (specifically Carol Dweck, developmental psychologist at Stanford University) identified a way for organizations to cope with this: instilling a Growth mindset.
People with a Growth Mindset believe that they can develop their talents and skills through commitment, education and perseverance. It helps employees take risks, embrace challenges, and maximize feedback and learnings.
The Business Case for Growth Mindset
To showcase the business value of nurturing a culture of continuous learning and feedback, we designed the visual on the right. This flowchart shows how Growth Mindset initiatives affect key organizational areas and metrics.
Depending on your unique situation and needs, we will identify, design, and implement the change interventions that will most directly impact the metrics and goals you want to achieve.
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1. Behavioral Strategy: We co-create a clear plan of action informed by brain & behavior insights to map the goal, scope, priorities, risks, and metrics.
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2. Behavioral Insights: We identify the changes needed to embed Growth Mindset in habits, behaviors, and processes throughout your organization.
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3. Behavioral Design: We design a set of science-backed interventions that will help you achieve the desired changes in people and systems.
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4. Behavioral Change: We ensure positive, effective, and lasting adoption of Growth Mindset and a culture of continuous growth.
Growth Mindset in the Energy Transition
We work on Growth Mindset with a large energy manufacturer that provides energy to more than 50 million people. One of their top priorities is the energy transition, which calls for structural changes and a global shift towards renewable energy.
In their position as a market leader, this transition requires their people to prepare for rapid change, disruption, and new challenges. They decided to nurture and strengthen the Growth Mindset of their people and asked us to help them with the change management.
What our clients think
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Marthe Huigens
“The value of Neurofied lies in their ability to create a safe environment that helps all voices to be heard. Their genuine care for the individual made collaboration easy for all stakeholders. From the get-go they really tried to understand the organization, the underlying politics and the intangible elements within the Global Support Plan.”
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Sandra Rademaker
“In designing sessions with employees about a growth mindset, Neurofied has shown that they can quickly switch and deliver, think along and adapt their approach based on what is needed and asked, and also with knowledge and sharp insights from behavioral psychology and neuroscience. possess. Moreover, Philip is a passionate speaker who knows how to convince with substance.”
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Lorien Verachtert
“Neurofied helped me build the bridge between theory and practice. The knowledge I possess now makes me more credible. It gives me the tools to back-up and substantiate my ideas.”
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Marius Boer
“Blending brain and behavior with practical application is the game changer. They managed to take people along on the journey. When the going got even tougher they stepped up to drive success.”
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Stefan Sprangers
“Neurofied gave us insights into clearly defining our key KPI to prevent bias from entering the analysis. We also learned how to better structure our learnings.”
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Bas van de Pol
“Very impressed by Neurofied’s knowledge regarding cognitive biases and their application in CRO.
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Ren Yee
“We have had the pleasure to collaborate with Neurofied on pushing the boundaries of spatial design and cognition, by combining our knowledge and design/analytical tools of architecture, digital service design, cognitive psychology and neuroscience. We believe that these interdisciplinary collaboration will deliver better human-centric design for our built and digital environment”
Monthly Brain & Behavior Insights
In our monthly newsletter, you will see how brain and behavior insights...
- can help you drive effective and lasting change and improvement
- are applied in client projects and which learnings we gained
- can play a role in your future through our webinars and events
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