We currently live in a world of continuous change and growing uncertainty, employee turnover, disengagement, and even burnout rates are surging. One of the key reasons for this is that our brains are hardwired to resist change, avoid risk, and be averse to uncertainty.
Decades of research in behavioral psychology and neuroscience (specifically Carol Dweck, developmental psychologist at Stanford University) identified a way for organizations to cope with this: instilling a Growth mindset.
People with a Growth Mindset believe that they can develop their talents and skills through commitment, education and perseverance. It helps employees take risks, embrace challenges, and maximize feedback and learnings.
To showcase the business value of nurturing a culture of continuous learning and feedback, we designed the visual on the right. This flowchart shows how Growth Mindset initiatives affect key organizational areas and metrics.
Depending on your unique situation and needs, we will identify, design, and implement the change interventions that will most directly impact the metrics and goals you want to achieve.
As with any impactful organizational change, Growth Mindset initiatives benefit strongly from a behaviorally informed approach. This is where our evidence-based, design-led methodology comes in:
1. Behavioral Strategy: We co-create a clear plan of action informed by brain & behavior insights to map the goal, scope, priorities, risks, and metrics.
2. Behavioral Insights: We identify the changes needed to embed Growth Mindset in habits, behaviors, and processes throughout your organization.
3. Behavioral Design: We design a set of science-backed interventions that will help you achieve the desired changes in people and systems.
4. Behavioral Change: We ensure positive, effective, and lasting adoption of Growth Mindset and a culture of continuous growth.
We work on Growth Mindset with a large energy manufacturer that provides energy to more than 50 million people. One of their top priorities is the energy transition, which calls for structural changes and a global shift towards renewable energy.
In their position as a market leader, this transition requires their people to prepare for rapid change, disruption, and new challenges. They decided to nurture and strengthen the Growth Mindset of their people and asked us to help them with the change management.
To effectively nurture a Growth Mindset culture in your organization, we designed a program in which we help you from start (change strategy) to finish (implementation & hand-over). Here are answers to some of your most frequently asked questions.
The exact length and form depend on your chosen business cases but generally, we work with your project team to drive the Growth Mindset initiative through our four phase methodology:
We decide on the deliverables together based on the scope of your project. You can find an overview of example deliverables below:
Our Growth Mindset program is always led by a senior behavioral expert and change consultant, backed by our research and operations team. This approach allows us to provide you with a dedicated contact, specialize the roles in our team, and increase our workload capacity when necessary.
Over the years, we also built a strong network of experienced partners in areas like change management, learning & development, data analysis, and much more. When your situation requires specialized expertise, we can introduce you to quality professionals we’ve worked with before.
Behavioral scientists refer to interventions as a method of changing behavior for the better. We have collected hundreds of science-backed interventions and use frameworks like priorities-habits-systems and COM-B to pick them most effective interventions.
The perfect intervention is low effort, high impact, and clearly measurable in results. Here are some examples of Growth Mindset interventions:
Only a contact person, clarity on the goal and scope, and the relevant onboarding which we help you set up.
Larger projects will benefit from having a project group and/or steering commission but we will always help drive this during our partnership.
To get started, all we need is for you to involve us so we can proactively help you build behavioral solutions to organizational challenges.
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“In designing sessions with employees about a growth mindset, Neurofied has shown that they can quickly switch and deliver, think along and adapt their approach based on what is needed and asked, and also with knowledge and sharp insights from behavioral psychology and neuroscience. possess. Moreover, Philip is a passionate speaker who knows how to convince with substance.”
“Neurofied helped me build the bridge between theory and practice. The knowledge I possess now makes me more credible. It gives me the tools to back-up and substantiate my ideas.”
“Blending brain and behavior with practical application is the game changer. They managed to take people along on the journey. When the going got even tougher they stepped up to drive success.”
“Neurofied gave us insights into clearly defining our key KPI to prevent bias from entering the analysis. We also learned how to better structure our learnings.”
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