Brain & Behavior Training

Leveraging science to achieve your business goals





Brain & Behavior training

Since 2018, we have trained all kinds of teams on how to achieve their business goals with insights from behavioral psychology and neuroscience. Understanding what drives people’s decisions and behavior is a key skill for any professional.

The best way to learn is through relevant, practical experience. That is why our trainings center around solving your business cases with brain and behavior insights. We facilitate the session interactively and you will get to apply the insights directly yourselves.

Below you will find an overview of our training themes and topics.

Brain & Behavior Training themes

Brain & Behavior

Behavior | Nudging | Biases

Inspire your team with simple & practical science. Learn about the brain-centric approach, cognitive biases, Brain & Behavior principles, nudging, and much more.

Cognitive Biases

Biases | Communication | Behavior

What patterns guide subconscious behavior? Learn to identify, mitigate, and overcome unconscious biases that impact the way we think, decide and act.

Behavioral Change

Friction | Emotion | Communication

Most change initiatives fail because they focus on rational methods. Learn how to drive human-centric transformations with Brain & Behavior.


Decisions | Empathy | Motivation

Transform your leadership skills using breakthroughs in the psychology & neuroscience behind decision-making, performance, and change.

Behavioral strategy

Decisions | Behavior | Friction

Gain science-backed tools to design effective decision-making processes and turn them into lasting behavioral change across your organization.

Growth Mindset

Biases | Decision | Motivation

Innovation is hard and many biases are psychological obstacles. Cultivate a Growth Mindset which drives innovative ideas, both incremental and disruptive.

Growth & Conversion

Biases | nudging | attention | perception

Optimize your conversion by learning to apply powerful psychological principles to marketing campaigns, landing pages, customer journeys and sales funnels.

UX & Design

Attention | Friction | Emotion

Master the principles of behavioral design by applying insights in user psychology and neuroscience to products and services for a better user experience.

Talent Development

Motivation | Empathy | Decisions

How do you empower your employees to maximize their learning and long-term performance with science-backed guidelines?

Sales & Persuasion

Communication | nudging | empathy

Become skilled in persuasive communication and tactical empathy to close more sales and build better relationships with your audience or clients.

Performance Habits

Attention | Perception | Memory

Create and optimize your work environment to facilitate workflow habits that lead to optimal performance and employee well-being.

Peak performance

Motivation | Friction | Perception

Master the mindset and tools of peak performance to regulate stress, develop grit, and unlock creativity without overburdening your own mind.

Brain & Behavior training topics

You choose the training theme, we match the most relevant topics.
Find an overview of example topics below.













Neuroleadership masterclass

For years, Nyenrode Business University organized a Neuroleadership Masterclass in which we trained executives. We now also offer our masterclass Decision-making for Leaders under stress and uncertainty in-house to organizations.

Beirem Ben Barrah en Philip Jordanov van Neurofied bij de Nyenrode Neuroleiderschap masterclass
Neurofied clients: Tesla, Adidas, Bol, KLM, KPN, KWF, UNSense, NRC, Essent, Deloitte, ABN AMRO, Tele2
Online Brain & Behavior
inspiration session

Best for teams who want to learn more about
the value of practical behavioral science.
from €995
for a one-time session
  • ✔️ 1 hour Brain & Behavior introduction
  • ✔️ Learn how to leverage behavioral science
  • ✔️ Inspire and train your team
  • ✔️ Spot improvement opportunities & follow-up
  • ✔️ Full price discounted when you involve us as a brain & behavior unit the next month.
Contact us
In-House Brain &
Behavior Training

Best for teams who want to be actively guided
in improving their cases with behavioral insights.
from €2495
for a one-time custom team training
  • ✔️ 3 hour custom training
  • ✔️ Choose a business case to analyze
  • ✔️ See the value of behavioral science in action
  • ✔️ Learn context-specific science-backed tactics
  • ✔️ Can be real-life or online
  • ✔️ Follow-up call
Contact us

Monthly Brain & Behavior Insights

In our monthly newsletter, you will see how brain and behavior insights...

  • can help you drive effective and lasting change and improvement
  • are applied in client projects and which learnings we gained
  • can play a role in your future through our webinars and events

We are respectful of your time and attention so we will only send emails we truly think you will find valuable. Of course, you can unsubscribe at any time!