About the book
The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change brings together the art of change—where creativity, meaning, and imagination are leveraged—with the latest research and findings in behavioral science. Uncovering the impact they have on our ability to adapt, learn, and embrace change, it unlocks the secrets to transforming organizations with a human-centric and evidence-based approach.
Written by entrepreneur Beirem Ben Barrah and cognitive neuropsychologist Philip Jordanov, this book explores the fundamentals of brain and behavior and how to think and approach problems from the mindset of a behavioral scientist, along with how neuroscience relates to business principles like change management, management and leadership, people and organization, growth, and innovation.
It features 40+ interviews with industry leaders and scientists to provide you with a behaviorally informed toolkit to drive positive and lasting change with step-by-step guides on 18 evidence-based interventions. The Dynamics of Business Behavior earns a well deserved spot on the bookshelves of business leaders and professionals, especially those involved in Management, P&O/HR, or Innovation, seeking to steer their organization towards sustained, positive change.
Dilip Soman
Canada Research Chair in Behavioral Science and Economics at Rotman School of Management, University of Toronto
“This book tackles the elephant in the room of change management. Change is impossible without behavior change, and this book shows us precisely how to achieve it.”
Ben Tiggelaar
Dutch behavioral scientist, speaker, and author of The Ladder.
“Too often change management still revolves around abstract concepts like ‘the organization’ or ‘the culture’. Far too little do we look at the concrete behavior of real people. Therefore: praise for Philip Jordanov and Beirem Ben Barrah. They constructed a practical and solid bridge between behavioral science and organizational change.“
Paul Gibbons
Author of The Science of Organizational Change, Impact, Change Myths, and more.
“For too long the change profession has ignored the appalling results that pure ‘hearts and minds’ type interventions produce. Beirem and Philip aim to put that right with a groundbreaking book that looks to integrate, in theory and in practice, change management and behavioral science.”
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