Training & Development

Learn to apply Brain & Behaviour across your organisation






Brain & Behaviour training

Learn what drives people’s decisions and how to change behaviour with science-based insights and tools. Highly actionable, easy to apply, and with measurable results.

Here you’ll find our trainings that will help you excel in understanding, influencing and changing behaviour in your profession. All of which include:

  • access to our behavioural change database with 200+ biases and tactics
  • life-long access to our community of behavioural specialists and alumni.
  • Brain & Behaviour certificates to upgrade your CV or Linkedin profile.

Training themes

Growth & Conversion

Biases | nudging | attention | perception

Optimise your conversion by learning to apply powerful psychological principles to marketing campaigns, landing pages, customer journeys and sales funnels.

UX & Design

Attention | Friction | Emotion

Master the principles of behavioural design by applying insights in user psychology and neuroscience to products and services for a better user experience.

Sales & Persuasion

Communication | nudging | empathy

Become skilled in persuasive communication and tactical empathy to close more sales and build better relationships with your audience or clients.

Talent development

Motivation | Empathy | Decisions

How do you empower your employees to maximise their learning and long-term performance with science-backed guidelines?

Behavioural change

Friction | Emotion | Communication

Most change initiatives fail because they focus on rational methods. Learn how to drive human-centric transformations with Brain & Behaviour.

Performance habits

Attention | Perception | Memory

Create and optimise your work environment to facilitate workflow habits that lead to optimal performance and employee wellbeing.

Innovation mindset

Biases | Decision | Motivation

Innovation is hard and many biases are psychological obstacles. Cultivate a mindset which drives innovative ideas, both incremental and disruptive.

Concept validation

Friction | Attention | Biases

Validating your innovations is filled with pitfalls. Know the biases to watch out for and learn to apply science-backed frameworks and best-practices.

Scientific innovation

Decisions | Motivation | Biases

Get inspired by the many theories & ideas from science that are waiting to be turned into value for consumers and organisations by innovators.


Decisions | Empathy | Motivation

Transform your leadership skills using breakthroughs in the psychology & neuroscience behind decision-making, performance, and change.

Behavioural strategy

Decision | Behaviour | Friction

Gain science-backed tools to design effective decision-making processes and turn them into lasting behavioural change across your organisation.

Peak performance

Motivation | Friction | Perception

Master the mindset and tools of peak performance to regulate stress, develop grit, and unlock creativity without overburdening your own mind.

Habit formation

Perception | Memory | Behaviour

Learn to apply the principles of habit formation to products in an ethical and responsible way to improve the user experience and align with the user’s goals.

Brain & Behaviour

Behaviour | Nudging | Biases

Inspire your team with simple & practical science. Learn about the brain-centric approach, cognitive biases, Brain & Behaviour principles, nudging, and much more.

Cognitive biases

Biases | Communication | Behaviour

What patterns guide subconscious behaviour? Learn to identify, mitigate, and overcome unconscious biases that impact the way we think, decide and act.

Brain & Behaviour topics

You choose the training theme, we match the most relevant topics.
Find an overview of example topics below.














Philip Jordanov

Cognitive Neuropsychologist

Lynn Peters


Benjamin Davey


Beirem Ben Barrah

Founder & CEO

Organisations we’ve worked with

Neurofied clients (Tesla, KPN, KLM, KWF, Adidas, Tommy Hilfiger, etc.)

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