About us

Helping teams and organisations apply behavioural psychology & neuroscience

Simple & Practical

Science-backed methodology

Measurable results

Why we do this

Brain & Behaviour Crash Course

Understanding people is an essential skill but we see a gap between business and science, especially in psychology. Professionals know what to do from experience and intuition. Academics know why it works, but they’re rarely good at real-life application. Neurofied bridges this gap with Brain & Behaviour.

The biggest problem among professionals is simply not understanding the people around you. We believe that this problem can be solved by training in the psychology behind decisions and behaviour. If normal education does not offer this, we will.

How we do this

1-Day Neuromarketing Crash Course

Our team of behavioural experts and neuropsychologists transforms the most important theories into simple and practical frameworks, tools and tactics that anyone can use. The foundation of behavioural psychology and neuroscience is broad, making it easy to apply.

Brain & Behaviour is designed for business growth, process optimisation and professional development. The core idea is that everything related to human behaviour can be changed and improved. From understanding people and predicting choices, to guiding and changing behaviour.

What we do

1-Day Neuromarketing Crash Course

We help organisations and professionals to make better decisions with training and consulting. By translating insights from science into strategy and execution, we develop training courses, tools and content for our clients to improve organisational performance.

If you’re curious what our Brain & Behaviour Training, in-house trainings or consulting projects look like, get in touch with us. Learn the psychological mindset, tools and tactics you need to excel in today’s complex world.

Meet the team

Beirem Ben Barrah

Margherita Ferrero

Cognitive Psychologist & Growth
Ayra Gerlach - Neurofied

Ayra Gerlach

Neuropsychologist & Research

Deniz Yerebakan

Neuropsychologist & research
Benjamin Davey

Benjamin Davey

Neuroscientist & Consultant

Lynn Peters

Neuropsychologist & teacher
Lotte Visser

Lotte Visser

Neuropsychologist & Consultant
Peter van der Gorsel - Neurofied

Peter van Gorsel

Senior Advisor
Ishita Aradhey - Neurofied

Ishita Aradhey

Neuropsychologist & Operations
Philip Jordanov

Philip Jordanov

Cognitive Neuropsychologist & Lead Consultant
Beirem Ben Barrah

Beirem Ben Barrah

Founder & CEO

Organisations we’ve worked with

Neurofied clients (Tesla, KPN, KLM, KWF, Adidas, Tommy Hilfiger, etc.)

Universities we’ve lectured at

Neurofied academic affiliations

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