Meet some of our trusted partners
Dr. Marcia Goddard
Bram Voncken
Jeroen van der Brugge
Roos van Duijnhoven
Francesco Chevallard
Marco Wijnakker
Sonja Vlaar
Daniel Lock
Dr. Guy Shpak
Haris Mexas
Rodney Frank
Gaurav Lakhwani
Our book is globally available!
The Dynamics of Business Behavior: An Evidence-Based Approach To Managing Organizational Change
Beirem Ben Barrah and Philip Jordanov have written a book on what anyone driving organizational change can learn from behavioral psychology and neuroscience. It aims to provide change managers and leaders with a behaviorally informed toolkit of evidence-based change interventions.
- Includes 18 step-by-step behavioral breaks on evidence-based change interventions
- Features insights and quotes from 40+ interviews with industry leaders and behavioral scientists
Part I focuses on bridging the two disciplines of organizational change management and behavioral science. It introduces the idea of behaviorally informed change management and gives a quick glimpse at the tools of this craft: evidence-based change interventions.
Part II shows behaviorally informed change management in action. Six chapters reflect on a change area (Planning & Risk, Narrative & Communication, Leadership Support, Stakeholder Engagement, Measuring Change, and Learning & Development) and each introduces 3 intervention guides.
You can order The Dynamics of Business Behavior at your favorite retailer for yourself or your team.
Neurofied’s Areas of Expertise
Evidence-Based Change Management
Applied behavioral science for positive and lasting organizational change.
Diversity, Equity, and Inclusion
Applied behavioral science for an inclusive culture that leverages diversity.
Ready to transform your organization?
Unlock the power of behavioral science for lasting change.
Share your context and challenges with us in a free 60-minute consultation. Walk away with actionable behavioral insights and interventions, tailored to your needs, that can be turned into a comprehensive proposal.
