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Neurofied: The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change

Now globally available!

The Dynamics of Business Behavior book cover - written by Beirem Ben Barrah and Philip Jordanov

A selection of our clients

Neurofied clients: Tesla, Adidas,, KLM, KPN, KWF, UNSense, NRC, essent, deloitte, abn amro, tele2, Novo Nordisk, ANWB, Johnson & Johnson, RWS

Behavioral Consulting & Training

Every organization is fundamentally in the business of changing behavior.

Neurofied is the premier specialized consultancy for applying behavioral psychology and neuroscience to organizational change management in Europe.

We are your behavioral business partner who provides evidence-based solutions for management, HR, growth, and innovation challenges. We help you with driving human-centric change across your organization in a wide variety of industries.

Customer Journey training with brain and behavior insights by Neurofied

Areas of Expertise

We specialize in applying insights from behavioral science and cognitive neuropsychology to organizational challenges in the following areas.

Evidence-based change management by Neurofied (Areas of Expertise)

Applied behavioral science for positive and lasting organizational change.

Employee Engagement and Growth Mindset by Neurofied (Areas of Expertise)

Applied behavioral science for a happy, motivated, and productive workforce.

Diversity, Equity, and Inclusion (DEI) by Neurofied (Areas of Expertise)

Applied behavioral science for an inclusive culture that leverages diversity.

Leadership Development by Neurofied (Areas of Expertise)

Applied behavioral science for effective, adaptable, and resilient leaders.

How we work

How We Work at Neurofied: applying behavioral science to change management

Let’s break down what Neurofied does. We research behavioral insights for a variety of organizational challenges, which we then turn into evidence-based interventions that solve said challenges. For us behavioral scientists, this process can be broken down into four phases: behavioral strategy, insights, design, and change.

On a practical level, this adds value for our clients through research, training & content creation, custom consulting solutions, and change management services. Want to learn more?

Our Services


Request a speaker, tailored training, or training program.


Solve organizational challenges with behavioral insights and interventions.

Neurofied Change Management

Change Management

Add behavioral expertise to your change management team.

Reviews from our clients

Marthe Huigens

Strategy & Innovation Manager @ PVH Europe

“The value of Neurofied lies in their ability to create a safe environment that helps all voices to be heard. Their genuine care for the individual made collaboration easy for all stakeholders. From the get-go they really tried to understand the organization, the underlying politics and the intangible elements within the Global Support Plan.”

Sandra Rademaker - Neurofied Essent

Sandra Rademaker

Compensation & Benefits Specialist @ Essent

“In designing sessions with employees about a growth mindset, Neurofied has shown that they can quickly switch and deliver, think along and adapt their approach based on what is needed and asked, and also with knowledge and sharp insights from behavioral psychology and neuroscience. possess. Moreover, Philip is a passionate speaker who knows how to convince with substance.”

Ren Yee UNSense Neurofied

Ren Yee

Director of Design & Strategy @ UNSense

“We have had the pleasure to collaborate with Neurofied on pushing the boundaries of spatial design and cognition, by combining our knowledge and design/analytical tools of architecture, digital service design, cognitive psychology and neuroscience. We believe that these interdisciplinary collaboration will deliver better human-centric design for our built and digital environment.”

Bas van de Pol

Bas van de Pol

Global Director Conversion Optimization @ Adidas

“Very impressed by Neurofied’s knowledge regarding cognitive biases and their application in Conversion Rate Optimization.

Lorien Verachtert

Lorien Verachtert

Communication Strategist @ LDV United

“Neurofied helped me build the bridge between theory and practice. The knowledge I possess now makes me more credible. It gives me the tools to back-up and substantiate my ideas.”

Marius Boer

Head of Support @ PVH Europe

“Blending brain and behavior with practical application is the game changer. They managed to take people along on the journey. When the going got even tougher they stepped up to drive success.”

Stefan Sprangers

Online Data Analyst @ KPN

“Neurofied gave us insights into clearly defining our key KPI to prevent bias from entering the analysis. We also learned how to better structure our learnings.”

Daan Bakker

Daan Bakker

Global Director of Growth @ Virtuagym

“Great kick-off to learn how to apply behavioral psychology and neuroscience. The cognitive biases were especially insightful and useful.”

    Ready to transform your organization?

    Unlock the power of behavioral science for lasting change.

    Share your context and challenges with us in a free 60-minute consultation. Walk away with actionable behavioral insights and interventions, tailored to your needs, that can be turned into a comprehensive proposal.

    Philip Jordanov - Neurofied - cognitive neuropsychologist and lead consultant & trainer