Brain & Behaviour
There is a gap between business and science. Professionals know what to do and academics know why things work. Neurofied bridges this gap through trainings focused on the how of behavioural change.
All business is about understanding people. Peoples thoughts, decisions, and behaviour are irrational. Neurofied adds the science of psychology to the art of business.
At Neurofied you learn the mindset, process and tools that improve your performance with behavioural psychology & neuroscience.
What is Brain & Behaviour?
Trained people at
Skills you will gain
Understand your customer
Learn how your customers think and make decisions to align your message with their needs
Better decision-making
Improve your ROI & conversion by understanding and leveraging our natural tendencies
Practical tactics
See direct results by applying psychology-based tactics for better performance
"Very impressed by Neurofied's knowledge regarding Cognitive Biases and their application in CRO"
Bas van de Pol – Global Director Conversion Optimisation at adidas Group
Services
1-Day Crash Course
Learn the mindset, process and tools to get started the same day. Also gain access to our knowledge database and community of B&B specialists.
In-House Training
Similar to the Crash Course but tailored for your unique situation. Solve a case with your full team and discover the true value of Brain & Behaviour.
Hands-on Consulting
Strengthen your team with our on-demand Brain & Behaviour specialists. Boost your results with a dedicated psychologist in your company.
Join our next 1-Day Crash Course on September 12 in Amsterdam
Read our blog
Read 35+ articles and immediately improve your skills
Top 20 Neuromarketing Books
So you want to learn more but don't know where to get started? We made a list of the 20 books on applied neuromarketing you should read. Some show you the big-picture while others are a deep-dive.
Ethics of neuromarketing
Is neuromarketing ethical? In this long article you will read about analysed hypothetical and real cases of applied neuromarketing and their consequences. Learn how it can help you improve your reputation.
The future of marketing
Marketing is essentially about understanding your customers. Brain & Behaviour enables marketers to deeply empathise and leverage the gained insights. This is often called applied neuromarketing.
“Since taking Neurofied’s 1-Day Crash Course, our growth team at Recruitee has been applying behavioural psychology more effectively to all our growth experiments”
Ferdinand Goetzen – Chief Growth Officer at Recruitee
“Our community loved Neurofied's Brain & Behaviour workshop. It helped us understand best why customers want what they want and behave the way they do in building successful corporate-startups”
Jesse van der Meulen – Co-founder at Aimforthemoon
1-Day Crash Course
Gain the behavioural psychology & neuroscience fundamentals.
Thursday September 12th
from 10:00AM to 4:00PM
Amsterdam, Netherlands
Thursday November 14th
from 10:00AM to 4:00PM
Amsterdam, Netherlands
Brain & Behaviour Insights in your inbox every month?
Receive your monthly dose of Brain & Behaviour Insights by email. Full of the latest insights, examples and applications. In addition, you will also receive:
- our best articles
- the Applied Neuromarketing Cheat Sheet
- and 10% discount for our Crash Course