Helping teams and organisations

apply insights from behavioural psychology and neuroscience






What drives our behaviour?

Brain & Behaviour is a science-backed methodology you can use to better understand your audience’s thoughts, decisions, and behaviour. It has helped our clients improve their conversion optimisation, organisational change, marketing, and management efforts.

Our courses and consulting are designed to help you understand why your customers, colleagues, and yourself behave the way you do. Learn to apply science-backed strategies  for better empathy, decision-making, communication, and behavioural change skills.

Brain-centric methodology

Cases we have worked on

  • PVH digital showrooms

    PVH is an innovative global fashion & lifestyle company operating brands like Calvin Klein and Tommy Hilfiger. They run a global network of Digital Showrooms and are scaling up support globally. We work with the Digital Product and Tech teams to optimise their support scaling strategy, facilitate a human-centric implementation, and train key stakeholders.

  • KWF case

    The Dutch Cancer Society (KWF) is determined to beat cancer and their funding of scientific research largely depends on the public. We helped KWF increase the conversion on their donation forms to 61% by leveraging the psychological drivers behind attention, emotion, empathy and urgency. If you live in the Netherlands, you might recall the campaign “Lanterns for loved ones”.

  • Neurofied en KPN

    KPN is a major Dutch telecom provider that enables people to connect anytime, anywhere with safe, reliable, and future-proof networks and services. We worked with their Digital Commerce team to analyse their CRO process, spot opportunities, find science-backed solutions, and ultimately provide a better user experience resulting in higher conversion.

How we can help you

Simple & Practical

Science-backed methodology

Measurable results

Training & Development

Train your team to better understand how people think, decide, and act with Brain & Behaviour. Request a speaker, arrange an in-house training or set up a training program to develop your talent.

Consulting & Implementation

Unique challenges require unique solutions. We translate science into actionable insights for your strategy and practical implementation guidelines. Share your situation with us over a coffee.

Brain & Behaviour for Growth

The online course on truly understanding your target audience with insights from behavioural psychology and neuroscience. Built for marketing, UX, and CRO specialists. Useful for anyone who works with people.

✔️ Optimise your conversion with Brain & Behaviour
✔️ Grow the mindset and skills of a business psychologist
✔️ Step-by-step analyses of real-world case studies

Organisations we’ve worked with

Neurofied clients (Tesla, KPN, KLM, KWF, Adidas, Tommy Hilfiger, etc.)

Universities we’ve lectured at

Neurofied academic affiliations

What others said

  • Bas van de Pol

    Bas van de Pol

    Global Director Conversion Optimization @ Adidas

    “Very impressed by Neurofied’s knowledge regarding cognitive biases and their application in CRO.

  • Lorien Verachtert

    Lorien Verachtert

    Communication Strategist @ LDV United

    “Neurofied helped me build the bridge between theory and practice. The knowledge I possess now makes me more credible. It gives me the tools to back-up and substantiate my ideas.”

  • Ferdinand Goetzen

    Director of Marketing & Growth @ 3D Hubs

    “Since taking Neurofied’s Brain & Behaviour training, our growth team has been applying behavioural psychology more effectively to all our growth experiments.”

  • Stefan Sprangers

    Online Data Analyst @ KPN

    “Neurofied gave us insights into clearly defining our key KPI to prevent bias from entering the analysis. We also learned how to better structure our learnings.”

  • Adrie Smith - Recruitee

    Adrie Smith

    Head of Content + Branding @ Recruitee

    “Really good introduction to the applications of neuroscience in marketing. For someone who’s interested in human behaviour and working in content, this was a really good experience.”

  • Daan Bakker

    Daan Bakker

    Global Director of Growth @ Virtuagym

    “Great kick-off to learn how to apply behavioural psychology and neuroscience. The cognitive biases were especially insightful and useful.”

  • Jesse van der Meulen

    Founder @ Aimforthemoon

    “Our community loved Neurofied’s workshop. It helped us understand why customers want what they want and behave the way they do in building successful corporate-startups.”

  • Marcel Molenaar

    Marcel Molenaar

    Online Producer @ Van Ons

    “The course was very well structured and you clearly notice that a lot of time and effort went into this. Great vibe and it really felt like the start of a journey, including some very handy tools.”

  • Bruno Stockman

    Life Sciences Consultant

    “This practical and inspiring workshop helped me to better recognize the various cognitive biases that influence our decision-making process.”

  • Annita Euwijk

    Annita Euwijk

    Executive Teamcoach + Founder @ Use Your Talents

    “The Neuroleadership masterclass gave me many new insights that I surely incorporate in our leadership programs. Interesting insights into our brain and because of the energetic speakers an absolute recommendation.”

  • Gino Arendsz

    Gino Arendsz

    Growth Product Owner @ Housing Anywhere

    “There’s so much information and the teachers are so knowledgeable, that it still sticks after listening for 4+ hours!”

  • Thomas Meijer

    User Experience Designer @ no.dots

    “Loads and loads of information delivered in clear bite-sized chunks.”


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