Helping organizations change and improve

with insights from behavioral psychology and neuroscience

A selection of our proud clients

Neurofied clients cases: Tesla, Adidas, Bol, KLM, KPN, KWF, UNSense, NRC, Essent, Deloitte, ABN AMRO, Tele2

Behavioral Consulting & Training

Every organization is fundamentally in the business of changing behavior. We are your behavioral business partner who provides evidence-based solutions for management, HR, growth, and innovation challenges.

Brain & Behavior helps you with people-centric change across your organization. Our science-backed methodology has helped our clients improve their change management, customer experience, Learning & Development, and much more.

We mainly work with corporates and SMB+ from a variety of industries ranging from fashion and education to finance and architecture.

Brain-centric methodology

Our Solutions

Here are some areas in which we provide change, consulting, and training services

Behavioral Research

Growth Mindset

Diversity & Inclusion

Decision Leadership

Process Optimization

Learning & Development

Customer Experience

Behavioral Risk

Our company in one deck

Client Cases

  • PVH digital showrooms

    PVH is an American clothing company, owning brands like Calvin Klein and Tommy Hilfiger. They are technological frontrunners in the fashion industry, piloting disruptive sustainability initiatives like the Digital Showroom. To drive innovation, PVH is constantly changing in terms of technology, process, and people’s behavior.

    Since 2019, PVH Europe’s Technology and Digital Sales departments worked with Neurofied on streamlining their way of working and driving change across the organization. This case is the story of how PVH transitioned to future-proof Tech Support with Neurofied as organizational change management (OCM) partner.

  • KWF case

    Throughout our collaboration on KWF’s yearly campaign, we have implemented many psychological insights to increase donation behavior in an ethical and innovative way. All of these individual nudges connect to an overarching behavioral strategy.

    Among others, we have helped KWF increase the conversion on their donation forms to 61% by leveraging the psychological drivers behind attention, emotion, empathy and urgency.

  • Nyenrode castle neuroleadership masterclass neuroleiderschap masterclass Neurofied

    Next to other leading behavioral scientists, we were standard speakers at the Neuroleadership Masterclass at Nyenrode Business University. We taught leaders how to make better decisions, especially under stress and uncertainty.

    The 2.5 hour neuroleadership masterclass is filled with concepts like System 1 & 2, predictably irrational, pattern recognition, choice architecture, and cognitive biases. These cases were very relevant for the hospital directors, politicians, C-level executives, and the Royal Police.

Our Services

Simple & Practical

Science-backed methodology

Measurable results

Consulting & Implementation

Unique challenges require unique solutions. We translate science into actionable insights for your strategy and practical implementation guidelines.

Training & Development

Train your team to better understand how people think, decide, and act. Request a speaker, arrange an in-house training or set up a training program to develop your talent.





What others said

  • Marthe Huigens

    Strategy & Innovation Manager @ PVH Europe

    “The value of Neurofied lies in their ability to create a safe environment that helps all voices to be heard. Their genuine care for the individual made collaboration easy for all stakeholders. From the get-go they really tried to understand the organization, the underlying politics and the intangible elements within the Global Support Plan.”

  • Sandra Rademaker - Neurofied Essent

    Sandra Rademaker

    Compensation & Benefits Specialist @ Essent

    “In designing sessions with employees about a growth mindset, Neurofied has shown that they can quickly switch and deliver, think along and adapt their approach based on what is needed and asked, and also with knowledge and sharp insights from behavioral psychology and neuroscience. possess. Moreover, Philip is a passionate speaker who knows how to convince with substance.”

  • Ren Yee UNSense Neurofied

    Ren Yee

    Director of Design & Strategy @ UNSense

    “We have had the pleasure to collaborate with Neurofied on pushing the boundaries of spatial design and cognition, by combining our knowledge and design/analytical tools of architecture, digital service design, cognitive psychology and neuroscience. We believe that these interdisciplinary collaboration will deliver better human-centric design for our built and digital environment”

  • Bas van de Pol

    Bas van de Pol

    Global Director Conversion Optimization @ Adidas

    “Very impressed by Neurofied’s knowledge regarding cognitive biases and their application in Conversion Rate Optimization.

  • Lorien Verachtert

    Lorien Verachtert

    Communication Strategist @ LDV United

    “Neurofied helped me build the bridge between theory and practice. The knowledge I possess now makes me more credible. It gives me the tools to back-up and substantiate my ideas.”

  • Marius Boer

    Head of Support @ PVH Europe

    “Blending brain and behavior with practical application is the game changer. They managed to take people along on the journey. When the going got even tougher they stepped up to drive success.”

  • Stefan Sprangers

    Online Data Analyst @ KPN

    “Neurofied gave us insights into clearly defining our key KPI to prevent bias from entering the analysis. We also learned how to better structure our learnings.”

  • Ferdinand Goetzen

    Director of Marketing & Growth @ 3D Hubs

    “Since taking Neurofied’s Brain & Behavior training, our growth team has been applying behavioral psychology more effectively to all our growth experiments.”

  • Daan Bakker

    Daan Bakker

    Global Director of Growth @ Virtuagym

    “Great kick-off to learn how to apply behavioral psychology and neuroscience. The cognitive biases were especially insightful and useful.”

    Brain & Behaviour for Growth

    The online course on truly understanding your target audience with insights from behavioral psychology and neuroscience. Built for marketing, UX, and CRO specialists. Useful for anyone who works with people.

    ✔️ Optimize your conversion with Brain & Behavior
    ✔️ Grow the mindset and skills of a business psychologist
    ✔️ Step-by-step analyses of real-world case studies

    Getting started with our Quickscan

    To show you the value of what we do, we have designed a 20-hour consulting project in which we analyze your challenge or case and share science-backed improvement opportunities and custom business solutions.

    ✔️ Kick-off & alignments with your team so you can see how behavioral insights directly drive change
    ✔️ Stakeholder interviews and process/documentation analysis
    ✔️ Reporting key insights and optimization plan with low effort, high impact strategies and tactics for better results
    ✔️ Final delivery and hand-over

    Our Quickscan is €2495 excl. VAT and we will discuss your ideal outcome and deliverables before the kick-off sprint. Examples of our Quickscans are behavioral change/risk, customer journey/UX, and learning & development.


    Monthly Brain & Behavior Insights

    In our monthly newsletter, you will see how brain and behavior insights...

    • can help you drive effective and lasting change and improvement
    • are applied in client projects and which learnings we gained
    • can play a role in your future through our webinars and events

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