What drives our behaviour?
Brain & Behaviour is a science-backed methodology you can use to better understand your audience’s thoughts, decisions, and behaviour. It has helped our clients improve their conversion optimisation, organisational change, marketing, and management efforts.
Our courses and consulting are designed to help you understand why your customers, colleagues, and yourself behave the way you do. Learn to apply science-backed strategies for better empathy, decision-making, communication, and behavioural change skills.
Cases we have worked on
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![PVH digital showrooms]()
PVH is an innovative global fashion & lifestyle company operating brands like Calvin Klein and Tommy Hilfiger. They run a global network of Digital Showrooms and are scaling up support globally. We work with the Digital Product and Tech teams to optimise their support scaling strategy, facilitate a human-centric implementation, and train key stakeholders.
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![KWF case]()
The Dutch Cancer Society (KWF) is determined to beat cancer and their funding of scientific research largely depends on the public. We helped KWF increase the conversion on their donation forms to 61% by leveraging the psychological drivers behind attention, emotion, empathy and urgency. If you live in the Netherlands, you might recall the campaign “Lanterns for loved ones”.
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![Neurofied en KPN]()
KPN is a major Dutch telecom provider that enables people to connect anytime, anywhere with safe, reliable, and future-proof networks and services. We worked with their Digital Commerce team to analyse their CRO process, spot opportunities, find science-backed solutions, and ultimately provide a better user experience resulting in higher conversion.
Training & Development
Train your team to better understand how people think, decide, and act with Brain & Behaviour. Request a speaker, arrange an in-house training or set up a training program to develop your talent.
Consulting & Implementation
Unique challenges require unique solutions. We translate science into actionable insights for your strategy and practical implementation guidelines. Share your situation with us over a coffee.
Organisations we’ve worked with
Universities we’ve lectured at
What others said
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![Bas van de Pol]()
Bas van de Pol
“Very impressed by Neurofied’s knowledge regarding cognitive biases and their application in CRO.
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![Lorien Verachtert]()
Lorien Verachtert
“Neurofied helped me build the bridge between theory and practice. The knowledge I possess now makes me more credible. It gives me the tools to back-up and substantiate my ideas.”
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Ferdinand Goetzen
“Since taking Neurofied’s Brain & Behaviour training, our growth team has been applying behavioural psychology more effectively to all our growth experiments.”
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Stefan Sprangers
“Neurofied gave us insights into clearly defining our key KPI to prevent bias from entering the analysis. We also learned how to better structure our learnings.”
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![Adrie Smith - Recruitee]()
Adrie Smith
“Really good introduction to the applications of neuroscience in marketing. For someone who’s interested in human behaviour and working in content, this was a really good experience.”
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![Daan Bakker]()
Daan Bakker
“Great kick-off to learn how to apply behavioural psychology and neuroscience. The cognitive biases were especially insightful and useful.”
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Jesse van der Meulen
“Our community loved Neurofied’s workshop. It helped us understand why customers want what they want and behave the way they do in building successful corporate-startups.”
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![Marcel Molenaar]()
Marcel Molenaar
“The course was very well structured and you clearly notice that a lot of time and effort went into this. Great vibe and it really felt like the start of a journey, including some very handy tools.”
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Bruno Stockman
“This practical and inspiring workshop helped me to better recognize the various cognitive biases that influence our decision-making process.”
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![Annita Euwijk]()
Annita Euwijk
“The Neuroleadership masterclass gave me many new insights that I surely incorporate in our leadership programs. Interesting insights into our brain and because of the energetic speakers an absolute recommendation.”
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![Gino Arendsz]()
Gino Arendsz
“There’s so much information and the teachers are so knowledgeable, that it still sticks after listening for 4+ hours!”
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Thomas Meijer
“Loads and loads of information delivered in clear bite-sized chunks.”
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