Consulting & Implementation

Applied behavioural insights for your business case or challenge





Science-backed Consulting

Every organisation has its unique context, goals and challenges. The right people insights at the right time will help you whether you are optimising your growth strategy, implementing a digital transformation, developing your talent, or implementing a debiased decision-making process.

We break down your business challenge into psychological themes to find the root cause, provide you with science-backed solutions, and assist in the effective and lasting implementation. See what this looks like for you.

Our solutions

These are examples of change projects we work on with our clients.

Behavioural Research

Growth Mindset

Diversity & Inclusion

Decision Leadership

Process Optimisation

Learning & Development

Customer Journey

Behavioural Risk

Our methodology

To effectively apply brain and behaviour insights, we divide our change and consulting projects into four phases: Behavioural Strategy, Insights, Design, and Change. These phases look sequential for clarity but in practice, it’s an iterative and dynamic process which loops back regularly.

Here is an overview of what you can expect in each phase:

Neurofied Methodology - Behavioral Strategy, Insights, Design, and Change
  • 1. Behavioural Strategy: Goal is to create a clear plan of action informed by brain & behaviour insights to map the goal, scope, challenges, risks, and metrics.

  • 2. Behavioural Insights: Goal is to measure change readiness and impact, identify root causes, behavioural drivers, and bottlenecks in behaviour, and prioritise change management tools.

  • 3. Behavioural Design: Goal is to design a set of science-backed interventions and facilitate their implementation across any domains relevant for this project (e.g. communication, adoption, interventions, cultural journey).

  • 4. Behavioural Change: Goal is to ensure positive, effective, and lasting adoption of organisational and behavioural change through strategic and operational support.

Client Cases

  • PVH digital showrooms

    PVH is an innovative global fashion & lifestyle company operating brands like Calvin Klein and Tommy Hilfiger. They run a global network of Digital Showrooms and are scaling up support globally. We work with the Digital Product and Tech teams to optimise their support scaling strategy, facilitate a human-centric implementation, and train key stakeholders.

  • KWF case

    The Dutch Cancer Society (KWF) is determined to beat cancer and their funding of scientific research largely depends on the public. We helped KWF increase the conversion on their donation forms to 61% by leveraging the psychological drivers behind attention, emotion, empathy and urgency. If you live in the Netherlands, you might recall the campaign “Lanterns for loved ones”.

  • Neurofied en KPN

    KPN is a major Dutch telecom provider that enables people to connect anytime, anywhere with safe, reliable, and future-proof networks and services. We worked with their Digital Commerce team to analyse their CRO process, spot opportunities, find science-backed solutions, and ultimately provide a better user experience resulting in higher conversion.

A selection of our proud clients

Neurofied clients cases: Tesla, Adidas, Bol, KLM, KPN, KWF, UNSense, NRC, Essent, Deloitte, ABN AMRO, Tele2

Forms of Collaboration

After our orientation call, you will receive a custom proposal and below you can find an overview of how we tend to work with our clients.

1. Change-as-a-Service

When you want to involve us as a dedicated behavioural business partner who drives change in your projects, Change-as-a-Service is for you. Our team reserves X hours per month to research, engage stakeholders, create deliverables, or work on other projects.

Together with you, we will discuss how many of our consultants should be available for how many day parts. Unallocated hours can be brought into the next month and the allocated hours can be freely shuffled between projects.

2. Project-based

This is a logical form when you have a specific project where you want to include us as a partner. We focus on deliverables, then subdivide them into the phases of our methodology, add a timeline, and divide the work between senior and junior consultants.

To maximise our value, we leverage the diverse experience and expertise of our team and partner with quality professionals with 20+ years experience in organisational change management and business consulting.

3. Behavioural Audit

To help teams and departments leverage brain and behaviour insights broadly, we designed this audit. In 80 hours, we will show you exactly where the biggest risks and opportunities are and design science-backed interventions for better results.

Our Behavioural Audit is €9995 excl. VAT. The exact deliverables depend on your challenge or case and this is often an excellent way to start for new clients we work with. Where would you unleash a team of behavioural experts to truly drive improvement in your organisation?

What our clients think

  • Marthe Huigens

    Strategy & Innovation Manager @ PVH Europe

    “The value of Neurofied lies in their ability to create a safe environment that helps all voices to be heard. Their genuine care for the individual made collaboration easy for all stakeholders. From the get-go they really tried to understand the organization, the underlying politics and the intangible elements within the Global Support Plan.”

  • Sandra Rademaker - Neurofied Essent

    Sandra Rademaker

    Compensation & Benefits Specialist @ Essent

    “In designing sessions with employees about a growth mindset, Neurofied has shown that they can quickly switch and deliver, think along and adapt their approach based on what is needed and asked, and also with knowledge and sharp insights from behavioral psychology and neuroscience. possess. Moreover, Philip is a passionate speaker who knows how to convince with substance.”

  • Lorien Verachtert

    Lorien Verachtert

    Communication Strategist @ LDV United

    “Neurofied helped me build the bridge between theory and practice. The knowledge I possess now makes me more credible. It gives me the tools to back-up and substantiate my ideas.”

  • Marius Boer

    Head of Support @ PVH Europe

    “Blending brain and behavior with practical application is the game changer. They managed to take people along on the journey. When the going got even tougher they stepped up to drive success.”

  • Stefan Sprangers

    Online Data Analyst @ KPN

    “Neurofied gave us insights into clearly defining our key KPI to prevent bias from entering the analysis. We also learned how to better structure our learnings.”

  • Bas van de Pol

    Bas van de Pol

    Global Director Conversion Optimization @ Adidas

    “Very impressed by Neurofied’s knowledge regarding cognitive biases and their application in CRO.

  • Ren Yee UNSense Neurofied

    Ren Yee

    Director of Design & Strategy @ UNSense

    “We have had the pleasure to collaborate with Neurofied on pushing the boundaries of spatial design and cognition, by combining our knowledge and design/analytical tools of architecture, digital service design, cognitive psychology and neuroscience. We believe that these interdisciplinary collaboration will deliver better human-centric design for our built and digital environment”

    Getting started with our Quickscan

    To show you the value of what we do, we have designed a 20-hour consulting project in which we analyse your challenge or case and share science-backed improvement opportunities and custom business solutions.

    ✔️ Kick-off & alignments with your team so you can see how behavioural insights directly drive change
    ✔️ Stakeholder interviews and process/documentation analysis
    ✔️ Reporting key insights and optimisation plan with low effort, high impact strategies and tactics for better results
    ✔️ Final delivery and hand-over

    Our Quickscan is €2495 excl. VAT and we will discuss your ideal outcome and deliverables before the kick-off sprint. Examples of our Quickscans are behavioural change/risk, customer journey/UX, and learning & development.


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