Consulting & Implementation
Every organization has its unique context, goals and challenges. The right people insights at the right time will help you whether you are optimizing your growth strategy, implementing a digital transformation, developing your talent, or implementing a debiased decision-making process.
We break down your business challenge into psychological themes to find the root cause, provide you with science-backed solutions, and assist in the effective and lasting implementation. See what this looks like for you.
These are examples of change projects we work on with our clients.
To effectively apply brain and behavior insights, we divide our change and consulting projects into four phases: Behavioral Strategy, Insights, Design, and Change. These phases look sequential for clarity but in practice, it’s an iterative and dynamic process which loops back regularly.
Here is an overview of what you can expect in each phase:
1. Behavioral Strategy: Goal is to create a clear plan of action informed by brain & behavior insights to map the goal, scope, challenges, risks, and metrics.
2. Behavioral Insights: Goal is to measure change readiness and impact, identify root causes, behavioral drivers, and bottlenecks in behavior, and prioritize change management tools.
3. Behavioral Design: Goal is to design a set of science-backed interventions and facilitate their implementation across any domains relevant for this project (e.g. communication, adoption, interventions, cultural journey).
4. Behavioral Change: Goal is to ensure positive, effective, and lasting adoption of organizational and behavioral change through strategic and operational support.
PVH is an American clothing company, owning brands like Calvin Klein and Tommy Hilfiger. They are technological frontrunners in the fashion industry, piloting disruptive sustainability initiatives like the Digital Showroom. To drive innovation, PVH is constantly changing in terms of technology, process, and people’s behavior.
Since 2019, PVH Europe’s Technology and Digital Sales departments worked with Neurofied on streamlining their way of working and driving change across the organization. This case is the story of how PVH transitioned to future-proof Tech Support with Neurofied as organizational change management (OCM) partner.
Throughout our collaboration on KWF’s yearly campaign, we have implemented many psychological insights to increase donation behavior in an ethical and innovative way. All of these individual nudges connect to an overarching behavioral strategy.
Among others, we have helped KWF increase the conversion on their donation forms to 61% by leveraging the psychological drivers behind attention, emotion, empathy and urgency.
Next to other leading behavioral scientists, we were standard speakers at the Neuroleadership Masterclass at Nyenrode Business University. We taught leaders how to make better decisions, especially under stress and uncertainty.
The 2.5 hour neuroleadership masterclass is filled with concepts like System 1 & 2, predictably irrational, pattern recognition, choice architecture, and cognitive biases. These cases were very relevant for the hospital directors, politicians, C-level executives, and the Royal Police.
“The value of Neurofied lies in their ability to create a safe environment that helps all voices to be heard. Their genuine care for the individual made collaboration easy for all stakeholders. From the get-go they really tried to understand the organization, the underlying politics and the intangible elements within the Global Support Plan.”
“In designing sessions with employees about a growth mindset, Neurofied has shown that they can quickly switch and deliver, think along and adapt their approach based on what is needed and asked, and also with knowledge and sharp insights from behavioral psychology and neuroscience. possess. Moreover, Philip is a passionate speaker who knows how to convince with substance.”
“Neurofied helped me build the bridge between theory and practice. The knowledge I possess now makes me more credible. It gives me the tools to back-up and substantiate my ideas.”
“Blending brain and behavior with practical application is the game changer. They managed to take people along on the journey. When the going got even tougher they stepped up to drive success.”
“Neurofied gave us insights into clearly defining our key KPI to prevent bias from entering the analysis. We also learned how to better structure our learnings.”
“Very impressed by Neurofied’s knowledge regarding cognitive biases and their application in CRO.
“We have had the pleasure to collaborate with Neurofied on pushing the boundaries of spatial design and cognition, by combining our knowledge and design/analytical tools of architecture, digital service design, cognitive psychology and neuroscience. We believe that these interdisciplinary collaboration will deliver better human-centric design for our built and digital environment”
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