Teaching marketers to guide behaviour
with neuromarketing

Revealing the human algorithm

Founded in 2018

What we do

Your online growth follows your ability to persuade consumers to engage. And we are passionate about persuasion. Anyone who studies this topic will quickly see that most influences are invisible. At least, they seem invisible… until you start to learn how the brain works. And that is what we think and teach.

Our story

We want to see great companies grow. Many startups are genuinely trying to provide value and still, they fail. Why? Often the cause is communication. Insert neuromarketing.

We combine science with art. Thinking with feeling. Theories with creativity. Leveraging insights from neuro-, consumer, cognitive, and behavioural psychology, we help your teams become more effective.

Trusted by

Sherlocked - Mystery Experiences
Evi Rozendal

Evi Rozendal

The Writer

The brain & behaviour writer. She combines the art of storytelling with the science of 'cognitive and neurobiological psychology'. Sounds intense, but she makes it accessible: "I want to show others how all our behaviour is rooted in our brain".


Denise Janssen

Denise Janssen

The Neuroscientist

The neuroscientist and out-of-the-box thinker. Her goal is to untangle complex neuromarketing topics to digestible and helpful content. She’s finishing her Ph.D. whilst applying her knowledge here.

Ian MacCorquodale

Ian MacCorquodale

The Neuropsychologist

The persuasion enthusiast and neuropsychologist. He is the link between science and practical persuasion. His interest in priming and memory frequently keeps him up to add ‘just one more’ tactic to the knowledge database.


Beirem Ben Barrah

Beirem Ben Barrah

The Strategist

The growth- and persuasion expert and co-founder. His obsessive personality tends to reveal itself in any passion. He is an avid reader, former karate world championship medalist and TNW named him a T500 promising digital change-maker in both ’17 and ’18.


Dr. Evert Semeijn

Dr Evert Semeijn

The Doctor

The neuropsychologist, tech wizard and co-founder. He has 15+ years of development experience and was an officially recognised WooCommerce expert —a WooExpert— for almost three years. He translates business goals into practical solutions, often digital.



Story of AMS
The Next Ad
The Next Web
TU Delft

Join our next 1-Day Crash Course
on November 29 in Amsterdam

No prior knowledge needed

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