Our story

We want to see great companies grow. Many startups are genuinely trying to provide value and still they fail. Why? Often the cause is communication. Insert neuromarketing.

Your online growth follows your ability to persuade consumers to engage. And we are passionate about persuasion. Anyone who studies this topic will quickly see that most influences are invisible. At least, they seem invisible.. until you start to learn how the brain works. And that is what we do.

We combine science with art. Thinking with feeling. Theories with creativity. Leveraging insights from neuro- and consumer psychology, we help you grow online by improving your website and marketing campaigns. More traffic, higher conversion.


Evert Semeijn, PhD

  • Co-founder
  • 15+ years development experience
  • 2 years Official WooExpert of The Netherlands
  • Neuropsychologist
  • Practical Solution Creator

Beirem Ben Barrah

Beirem Ben Barrah

  • Co-founder
  • 3rd @ Karate World Championship
  • T500: Promising digital change-maker
  • Persuasion- and growth-obsessed
  • Complex Systems Thinker

Milou Odekerken

Milou Odekerken

  • Winner PsyBlog Best Article 2015
  • Backpacked in Australia for a year
  • Msc. Neuropsychology
  • Creative Content Writer

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