Our story

We want to see great companies grow. Many startups are genuinely trying to provide value and still they fail. Why? Often the cause is communication. Insert neuromarketing.

Your online growth follows your ability to persuade consumers to engage. And we are passionate about persuasion. Anyone who studies this topic will quickly see that most influences are invisible. At least, they seem invisible.. until you start to learn how the brain works. And that is what we do.

We combine science with art. Thinking with feeling. Theories with creativity. Leveraging insights from neuro- and consumer psychology, we help you grow online by improving your website and marketing campaigns. More traffic, higher conversion.

Team

Evert Semeijn, PhD

Co-founder

The tech wizard and neuropsychologist. He has 15+ years of development experience and was the only official WooCommerce expert for three years. He translates business goals into practical solutions, often digital.

Beirem Ben Barrah

Beirem Ben Barrah

Co-founder

The growth- and persuasion expert. His obsessive personality tends to reveal itself in any passion. He is an avid reader, former karate world championship medalist and got selected as promising digital change-maker in the T500.

Milou Odekerken

Milou Odekerken

Content Psychologist

The neuropsychologist and content creator. She won the PsyBlog best article in 2015 and went back-packing through Australia to observe people among different cultures. Give her a topic and she turns it into persuasive copy.

Ian MacCorquodale

Ian MacCorquodale

Neuropsychologist

The persuasion enthusiast and neuropsychologist. He is the link between science and practical persuasion. His interest into priming and memory frequently keeps him up to add ‘just one more’ tactic to the knowledge database.

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