Bridging the gap between
business and science

Why we do this

1-Day Neuromarketing Crash Course

Understanding people is the primary skill you need in life. And we see a huge gap between business and science, especially in psychology. Professionals know WHAT to do while academics know WHY things work but can't explain it simply. We bridge this gap with the HOW of behavioural change.

At the same time, the number one issue most professionals have is an inability to understand the people they're dealing with. And we believe this can be solved by teaching people basic psychology, enabling them to empathise deeply. If normal education doesn't provide this, we will.

How we do this

1-Day Neuromarketing Crash Course

Our team of psychologists finds the most insightful theories and turn them into simple and practical frameworks, tools and processes that anyone can use. By focusing on the fundamentals of behavioural psychology & neuroscience, it's easily translated to any domain.

This is mostly growth-related for now, but we're also working on things like leadership and decision-making. The core idea is that everything people-related can be analysed and improved in terms of attention, perception, decisions and memory. Learn about these and other core psychological concepts in our blog.

What we do

1-Day Neuromarketing Crash Course

We help professionals and organisations to improve performance with behavioural psychology & neuroscience. We extract insights from research, publish free content, build training programs, share useful tools and solve complex cases for our clients.

Join our 1-Day Crash Course, ask for an In-House Training or add an on-demand psychologist to your team with Hands-on Consulting. In each case, learn the psychological mindset, process and tools you need to thrive in today's world.

We've trained people at

We've trained people at Adidas, Recruitee, Startup Amsterdam, Sherlocked, Tele2, Somnox, Van Ons, Aimforthemoon, KWF, Emerce, InHolland, TU Delft, No.Dots, The Next Web Conference, TRUE, Luvix, Flavour, HelloPrint, AfterPay, The Next Ad, BNSKY, MLM Parts, LABFRESH, Original Beans
Clara Sophie Vetter

Clara Sophie Vetter

Psychologist & Writer

Combines the art of storytelling with the science of behavioural psychology & neuroscience

Denise Janssen

Jurrian Schreuder

Evolutionary psychologist

Connects science with business in two ways: logical models and creative designs

Philip Jordanov

Philip Jordanov

Cognitive Neuropsychologist

Translates scientific insights into strategy & execution for our courses and clients

Peter van Gorsel

Peter van Gorsel

Business & Market Developer

Experienced entrepreneur and academic executive connecting science with business

Beirem Ben Barrah

Beirem Ben Barrah

Strategist & Connector

Businessy co-founder that looks at systems to spot applied psychology opportunities

Dr. Evert Semeijn

Evert Semeijn, Ph.D.


Techy co-founder that ensures quality service and a smoothly running organisation

Want to get started?

Neuromarketing Crash Course

1-Day Crash Course

For any business professional

Learn the mindset, process and tools to get started the same day. Also gain access to our knowledge database and community of B&B specialists.

In-house workshop

In-House Training

For any business or non-profit

Similar to the Crash Course but tailored for your unique situation. Solve a case with your full team and discover the true value of Brain & Behaviour.

Neuromarketing consulting

Hands-on Consulting

For any business or professional

Strengthen your team with our on-demand Brain & Behaviour specialists. Boost your performance with a dedicated psychologist in your company.

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Receive your monthly dose of Brain & Behaviour Insights by email. Full of the latest insights, examples and applications. In addition, you will also receive:

  • our best articles
  • and 10% discount for our Crash Course

PS: Over 99% stays subscribed to our B&B Insights