Our free online course on understanding your target audience with brain & behavior insights
☑ Optimize your conversion with psychological principles ☑ Understand the cognitive biases that guide behavior ☑ Step-by-step analyses of real-world case studies
Whenever you are motivating, nudging, or communicating with your audience, you are essentially predicting behavior. What makes someone tick might seem complex and counter-intuitive but can be surprisingly simple when you know the rules of the brain. This course is designed to teach you just that through the science of Brain & Behavior.
What you will get with Brain & Behavior for Growth
7+ hours of video lectures
The fundamentals of applying behavioral psychology and neuroscience through theory, practical applications and real-world cases.
Actionable key insights
Each chapters’ most valuable insights that you can apply instantly. Carefully selected and brought in bite sized format.
eBook
70+ pages on how to experimentally apply B&B in an online environment such as UX design, marketing and CRO.
We kick off with the paradigm shift that started all this. Chances are that a lot of what you know about your audience, customers (and yourself) is based on a false assumption. Time to shift your thinking with a valuable new perspective.
Find out how Brain & Behavior is relevant for what you do
Understand the #1 insight out of 50 years of customer psychology
Dive into insights, practical tactics and case studies
Truly understanding your customers requires some behavioral psychology and neuroscience. Since these fields are huge, we selected the principles that are absolutely key and turned them into action.
Learn the essentials of how your customer’s brain works
Understand the roles of attention, perception & memory
Integrate principles in campaigns, copywriting and user journeys
Science is fun, but only valuable when you can actually do something with it. We created a framework that helps you turn insights into action: The Brain-Centric Approach
Integrate & align psychological principles with your (digital) strategy
Identify psychological solutions for your challenges
About 95% of our decisions are made subconsciously. This chapter is about understanding the hidden forces that shape customer’s choices and how they can be positively influenced.
Understand how your customers and users make choices
Become a choice architect and design how choices are presented
Enrich your customer journeys by mapping out decision-making processes
You might have heard of these ‘biases’ before. The good news: They are the absolute key to predicting decisions and behavior. The ‘bad’ news: There are over 200 of them!
Recognize 12+ key cognitive biases like anchoring, framing & priming
Leverage cognitive biases to optimize customer experience
Learn to work with cognitive biases in an innovative and ethical way
Time to move from brain to behavior. By turning your knowledge into practice, you’ll learn how to leverage powerful behavioral drivers to change and motivate behavior. Also, you’ll bump up your persuasive communication skills.
Understand behavioral drivers like friction & motivation
Subtly change customer behavior with the NUDGES framework
This is where it all comes together. Start combining the best tactics and strategies, learn from leading companies through step-by-step real-world cases and start using the very first Brain & Behavior tool.
Overcome limitations by combining interventions
Learn how companies like Apple and Garmin apply Brain & Behavior
Use the Cognitive Biases Database to design your own tactics
“The course was very well structured and you clearly noticed that a lot of time and effort went into this. Great vibe and it really felt like the start of a journey, including some very handy tools.”
Daan Bakker
Global Director of Growth @ Virtuagym
“Great kick-off to learn how to apply behavioral psychology and neuroscience. The cognitive biases were especially insightful and useful.”
Adrie Smith
Head of Content + Branding @ Recruitee
“Really good introduction to the applications of neuroscience in marketing. For someone who’s interested in human behavior and working in content, this was a really good experience.”
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