Organizational Change Management
Evidence-based, human-centric, and behaviorally informed change
with insights from behavioral psychology and neuroscience
Evidence-Based Change Management
Most organizational change management projects have a large behavioral component. We specialize in driving the people side of change by leveraging insights from behavioral psychology and neuroscience while driving change through evidence-based change interventions.
Behaviorally informed change management (Behavioral OCM) turns insights from psychology and neuroscience into evidence-based strategies and interventions that promote effective and lasting change.
Whether you are deploying a digital transformation, implementing new systems or software, or reanchoring the culture of your company, ask yourself: where would you involve behavioral specialists?
Brain & Behavior in Change Management
The root cause of many failed change projects lies in the fact that many 20th-century change models do not reflect human behavior in 21st-century organizations. Let’s rethink change through the lens of behavioral science.
Change Management Projects
There are many ways in which your people and culture change continuously and some examples of how we can help are…
✔️ building cultures of trust, inclusion, growth, and experimentation
✔️embedding habits into people’s daily practice
✔️ overcoming resistance to change
We often transition from one way of working to the next. Each of the methodologies below revolves around thinking in a new way to make new decisions which cause different behaviors, leading to better results.
Some examples of projects in which we can support you are…
✔️ Hybrid: working digitally from home
✔️ Project management: lean, agile, six sigma, scrum
✔️ Quality control: Business Process Re-engineering, Total Quality Management, Enterprise Resource Planning
Big transformations often revolve around changing behavior. Behavioral insights can help with…
✔️ Digital transformations
✔️ Leadership transformations
✔️ HR transformations
When a lot of people in your organization have to adopt a new process or use new software, behavioral insights are very useful, especially in…
✔️ integrating stakeholder feedback into the communication and adoption strategy
✔️ facilitating decision-making and planning strategy and sessions
✔️ aligning the current way of working with the requirements
Relocations of large-scale operations are challenging because they require both swift decision-making and strong planning skills along with operational excellence. We can help by…
✔️ providing science-backed decision-making and planning tools
✔️ driving and adapting the change process to the situation
✔️ facilitating sessions with key stakeholders
Example Activities & Deliverables
Change starts and ends with people. A big part of our role is to..
✔️ optimise the flow of communication
✔️ align with key stakeholders
✔️ ensure leadership buy-in
Our brains are hardwired to resist change, which impacts planning & decision-making. We battle these biases through…
✔️ tools for improved decision-making and planning
✔️ mitigating and managing behavioral risk
✔️ removing unconscious barriers of change
Culture eats strategy for breakfast, but only when culture is well-defined and brought to the forefront of change.
✔️ Behavioral risk management & mitigation
✔️ Removing unconscious barriers of change
✔️ Tools for planning & decision-making
Communication explains why and how, adoption can help with the how and what.
✔️ Adapting communication and adoption needs to stakeholder feedback
✔️ Creating the communication strategy and assist in implementation
✔️ Designing science-backed behavioral interventions
What gets measured, gets managed. Data will help us streamline the change process.
✔️ Identifying critical success & failure factors early on
✔️ Doing research and interviews to gather data
✔️ Adapting change process based on data
What our clients think
“We have had the pleasure to collaborate with Neurofied on pushing the boundaries of spatial design and cognition, by combining our knowledge and design/analytical tools of architecture, digital service design, cognitive psychology and neuroscience. We believe that these interdisciplinary collaboration will deliver better human-centric design for our built and digital environment”
“Blending brain and behavior with practical application is the game changer. They managed to take people along on the journey. When the going got even tougher they stepped up to drive success.”
“In designing sessions with employees about a growth mindset, Neurofied has shown that they can quickly switch and deliver, think along and adapt their approach based on what is needed and asked, and also with knowledge and sharp insights from behavioral psychology and neuroscience. possess. Moreover, Philip is a passionate speaker who knows how to convince with substance.”
“Neurofied gave us insights into clearly defining our key KPI to prevent bias from entering the analysis. We also learned how to better structure our learnings.”
“The value of Neurofied lies in their ability to create a safe environment that helps all voices to be heard. Their genuine care for the individual made collaboration easy for all stakeholders. From the get-go they really tried to understand the organization, the underlying politics and the intangible elements within the Global Support Plan.”
“Neurofied helped me build the bridge between theory and practice. The knowledge I possess now makes me more credible. It gives me the tools to back-up and substantiate my ideas.”
Bas van de Pol
“Very impressed by Neurofied’s knowledge regarding cognitive biases and their application in CRO.
Our change methodology
To effectively apply brain and behavior insights, we divide our change and consulting projects into the four phases below. The phases in our methodology are illustrated sequentially but in practice, it’s an iterative and dynamic process which loops back regularly.
1. Behavioral Strategy: We co-create a clear plan of action informed by brain & behavior insights to map the goal, scope, priorities, risks, and metrics.
2. Behavioral Insights: We measure change readiness and impact, identify behavioral drivers and bottlenecks, and prioritize change management tools.
3. Behavioral Design: We design a set of science-backed interventions that will help you achieve the desired changes in people, process, and systems.
4. Behavioral Change: We ensure positive, effective, and lasting adoption of organizational and behavioral change through strategic and operational support.
Areas of Expertise
Ready to transform your organization?
Unlock the power of behavioral science for lasting change.
Share your context and challenges with us in a free 60-minute consultation. Walk away with actionable behavioral insights and interventions, tailored to your needs, that can be turned into a comprehensive proposal.