Our Methodology
Our approach can be divided into four phases, each embodying a core aspect of the transformation process.
4 Phases of Behaviorally Informed Change Management
- First, we delve into the core challenges of your organization, laying a solid foundation for crafting a bespoke behavioral strategy.
- This phase is pivotal in setting the vision, aligning the strategic direction with the desired behavioral outcomes.
- With a clear strategy in place, we can map the relevant behavioral dynamics at play within your organization.
- Through a blend of qualitative and quantitative methods, we garner insights that are pivotal for designing effective interventions.
- Leveraging behavioral insights, we craft evidence-based interventions tailored to encourage the desired behavioral shifts.
- Every intervention is designed with a human-centric ethos and aligned with your organizational culture for higher adoption rates.
- Interventions are piloted, evaluated and optimized before as we set the stage to deploy them at scale.
- We assess the impact, align the outcomes with your goals, and foster a culture of continuous improvement and learning.
This methodology isn’t a linear process, but a cyclical journey of constant evolution, where each phase enriches the next, enabling a responsive and dynamic approach to addressing your organizational needs.
Client cases
Since 2018, we’ve worked on many interesting client projects in a wide range of sectors and documented some to give you a feel for how we work.
How others experienced our collaboration
Marthe Huigens
“The value of Neurofied lies in their ability to create a safe environment that helps all voices to be heard. Their genuine care for the individual made collaboration easy for all stakeholders. From the get-go they really tried to understand the organization, the underlying politics and the intangible elements within the Global Support Plan.”
Sandra Rademaker
“In designing sessions with employees about a growth mindset, Neurofied has shown that they can quickly switch and deliver, think along and adapt their approach based on what is needed and asked, and also with knowledge and sharp insights from behavioral psychology and neuroscience. possess. Moreover, Philip is a passionate speaker who knows how to convince with substance.”
Lorien Verachtert
“Neurofied helped me build the bridge between theory and practice. The knowledge I possess now makes me more credible. It gives me the tools to back-up and substantiate my ideas.”
Marius Boer
“Blending brain and behavior with practical application is the game changer. They managed to take people along on the journey. When the going got even tougher they stepped up to drive success.”
Stefan Sprangers
“Neurofied gave us insights into clearly defining our key KPI to prevent bias from entering the analysis. We also learned how to better structure our learnings.”
Bas van de Pol
“Very impressed by Neurofied’s knowledge regarding cognitive biases and their application in CRO.
Ren Yee
“We have had the pleasure to collaborate with Neurofied on pushing the boundaries of spatial design and cognition, by combining our knowledge and design/analytical tools of architecture, digital service design, cognitive psychology and neuroscience. We believe that these interdisciplinary collaboration will deliver better human-centric design for our built and digital environment”
Want to know how we can help you?
See the value of behavioral insights for yourself.
Share your context and challenges with us in a free 60-minute consultation. Walk away with actionable behavioral insights and interventions, tailored to your needs, that can be turned into a comprehensive proposal.
