![The effects of colors on behavior](https://neurofied.com/wp-content/uploads/2019/12/tony-ross-I9c0oa048iM-unsplash_34a210bec72eb0a451bd10fc97bea702_2000.jpg)
The effects of colors on behavior
Have a look at the advertisement below. What will you focus on first? Your gaze is most likely drawn to the highlighted woman. That’s the whole point of u... Read more.
![The online dialogue: Conversion optimization with storytelling](https://neurofied.com/wp-content/uploads/2019/11/dmitry-ratushny-O33IVNPb0RI-unsplash_30ae58250020b84cba745a33c223ffcb_2000.jpg)
The online dialogue: Conversion optimization with storytelling
Storytelling can make you more attractive to others. Evolutionary, storytellers have many advantages. If you’re a good storyteller, you have better chance... Read more.
![The untold secret to avoiding price pain](https://neurofied.com/wp-content/uploads/2019/10/jonas-leupe-0IVop5v4MMU-unsplash_c199fdf5890a4d745dd2c13f9f2e16ba_2000.jpg)
The untold secret to avoiding price pain
Everytime we make a purchase, we experience price pain. These scientifically proven tactics will relieve your customers' brains of the pain of paying.... Read more.
![You'll never trigger psychological backfiring again](https://neurofied.com/wp-content/uploads/2019/08/oscar-sutton-pBrHNFqcX-M-unsplash_90a71fa27f63429c71c46780ec60d7ad_2000.jpg)
You will never trigger psychological backfiring again
Neuroscience and psychology are exciting and hold a lot still uncovered potential. What is often conveniently left unmentioned is a phenomenon called psychologi... Read more.
![Intuitive website design to reduce friction](https://neurofied.com/wp-content/uploads/2019/07/Intuitivewebsitetoreducefriction_404cbbe2a056a1596b581e24af34b4dc_2000.jpg)
Intuitive website design to reduce friction
You know it, and you learned to fear it: Friction, the threat to high conversion. In this article, I am going to lay out how understanding the fundamentals behi... Read more.
![Cognitive biases that restrict your professional judgment](https://neurofied.com/wp-content/uploads/2019/06/isaiah-rustad-527168-unsplash_6abe76cdfa7e7566bbffd63b436153aa_2000.jpg)
Cognitive biases that restrict your professional judgment
All too often we try to convince others and ourselves that a decision or behavior was not our fault. Was it really your colleague’s task to remind you of ... Read more.
![How scarcity and urgency improve your sales](https://neurofied.com/wp-content/uploads/2019/09/hello-lightbulb-yB6WFHbkX40-unsplash_0b5ed2cb70113bd1dda92b57c614bb9b_2000.jpg)
Scarcity and urgency to improve your sales
Have you ever used booking.com for finding a place to stay on vacation? If so, you’ve probably come across these messages in red letters below an offer: &... Read more.