Behavioral science industry Archives • Neurofied

The business value of behavioral science by Neurofied

What is the business value of behavioral science?

Written by Beirem Ben Barrah on 23/11/2022.

For almost half a decade now, we get asked some variation on the question of “How can behavioral scientists help organizations?”. Sometimes ‘organizations’...

The Future of Nudging: Crisis or Transformation

Written by Philip Jordanov on 23/09/2022.

Over the past 14 years, nudging has become a popular method within organizations, government and academia, but how effective is it when it comes to...

Rodney Frank interview: Art-based Diversity and Inclusion

Written by Daphnée Vouette on 11/08/2022.

“We create the spaces for people to feel, engage with, and discuss their feelings. Everyone needs to go on their own journey with regard to diversity...

10 Decision-Making Books for Leaders

Written by Beirem Ben Barrah on 12/05/2022.

This article focuses on decision-making books that we believe every leader should read -or learn more about. Scientific insights from behavioral psychology...

Chasing the Dragon

Written by Peter van Gorsel on 03/12/2021.

“Chasing the dragon” is a metaphor for the pursuit of the ultimate high in the usage of some particular drug. If gambling is an addiction, for a lot...

SCARF model stimulating autonomy in the workplace

Using the SCARF Model to Become a Better Leader

Written by Benjamin Davey on 09/07/2021.

The SCARF model helps understand what it means to be an effective leader? Leaders motivate their teams, they set the organizational culture, and they...

Behavioral Economics and Homo Economicus

Homo Economicus or Behavioral Economics

Written by Peter van Gorsel on 11/06/2021.

The Limited Importance of Economics There is no doubt about the importance of economics for many parts of our society. It can help improve living...

Neurotech connecting our brain with computers by Neurofied

Neurotech: Connecting (with) the brain

Written by Simon Geukes on 04/12/2020.

We will get to neurotech but first: humans are amazing. We are self-aware creatures that can walk, talk, think, plan, feel and much more. All of this...

Rebranding to Brain & Behaviour

Written by Beirem Ben Barrah on 17/09/2019.

Entrepreneurship is a psychological game. You go from idea to concept to plan to product to brand — and you go fast. You start with a thousand assumptions...

Customer experience: the future of supermarkets

Written by Philip Jordanov on 19/03/2019.

What defines buying behavior? Behavioral psychology and neuroscience explain quite a lot. Brain & Behaviour offers insights into the shaping of...

Top 20 Neuromarketing Books

Written by Evert Semeijn, PhD on 05/06/2018.

We’ve selected 20 books about neuromarketing that we believe should be on your bookshelf. Some of them give you a broad overview of neuromarketing...

Ethics of neuromarketing

Written by Milou Odekerken on 28/05/2018.

In this long-read, you will read about the ethics of neuromarketing practices and learn how it can improve –instead of ruin– your reputation. During...

Neurofied Chatbot optimisation for online growth and more sales - Quriobot - Beirem Ben Barrah

Optimising your chatbot for better results

Written by Milou Odekerken on 21/03/2018.

It is nothing new for companies to offer ways to get in touch with someone from their team for any questions or comments. You can speak with a team...

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