Behavioral science industry Archives • Neurofied

Our Core Change Thesis: Why BeSci for OCM?

Written by Beirem Ben Barrah on 29/08/2024.

We wrote this article to provide context on the core change thesis behind Neurofied and to answer the question of why we wrote our book ‘The...

Written by Beirem Ben Barrah on 23/11/2022.

Since we started in 2018, we regularly get asked some variation on the question of “How can behavioral scientists help organizations?”. Sometimes...

Written by Philip Jordanov on 23/09/2022.

Over the past 14 years, nudging has become a popular method within organizations, government and academia, but how effective is it when it comes...

Written by Daphnée Vouette on 11/08/2022.

“We create the spaces for people to feel, engage with, and discuss their feelings. Everyone needs to go on their own journey with regard to...

Written by Beirem Ben Barrah on 12/05/2022.

This article focuses on decision-making books that we believe every leader should read -or learn more about. Scientific insights from behavioral...

Written by Peter van Gorsel on 03/12/2021.

“Chasing the dragon” is a metaphor for the pursuit of the ultimate high in the usage of some particular drug. If gambling is an addiction, for a...

Written by Peter van Gorsel on 11/06/2021.

The Limited Importance of Economics There is no doubt about the importance of economics for many parts of our society. It can help improve...

Written by Simon Geukes on 04/12/2020.

We will get to neurotech but first: humans are amazing. We are self-aware creatures that can walk, talk, think, plan, feel and much more. All of...

Written by Beirem Ben Barrah on 17/09/2019.

Entrepreneurship is a psychological game. You go from idea to concept to plan to product to brand — and you go fast. You start with a thousand...

Written by Philip Jordanov on 19/03/2019.

What defines buying behavior? Behavioral psychology and neuroscience explain quite a lot. Brain & Behaviour offers insights into the shaping...

Written by Evert Semeijn, PhD on 05/06/2018.

We’ve selected 20 books about neuromarketing that we believe should be on your bookshelf. Some of them give you a broad overview of...

Written by Milou Odekerken on 28/05/2018.

In this long-read, you will read about the ethics of neuromarketing practices and learn how it can improve –instead of ruin– your reputation. ...

Written by Milou Odekerken on 21/03/2018.

It is nothing new for companies to offer ways to get in touch with someone from their team for any questions or comments. You can speak with a...