Change Management Archives • Neurofied

A Behavioral Guide to Digital Transformation

Written by Francesco Chevallard on 23/01/2023.

Abstract The rapid pace of technological innovation forces companies to keep changing and innovating to stay relevant in the modern economic environment....

The business value of behavioral science by Neurofied

What is the business value of behavioral science?

Written by Beirem Ben Barrah on 23/11/2022.

For almost half a decade now, we get asked some variation on the question of “How can behavioral scientists help organizations?”. Sometimes ‘organizations’...

Red-Blue Team Intervention: Driving Constructive Conflict

Written by Beirem Ben Barrah on 26/09/2022.

This is our first article in a series on evidence-based change interventions informed by behavioral science. We open with a process intervention: the...

The Future of Nudging: Crisis or Transformation

Written by Philip Jordanov on 23/09/2022.

Over the past 14 years, nudging has become a popular method within organizations, government and academia, but how effective is it when it comes to...

Growth Mindset Fundamentals: Are You Running From or Towards Difficulty?

Written by Daphnée Vouette on 11/08/2022.

“Why waste time proving over and over how great you are when you could be getting better” – Carol Dweck The History of Growth Mindset fundamentals Do...

Organizational growth mindset Business team climbing giant handshake with support of leader

Bridging the Gap: 3 Interventions for Organizational Growth Mindset

Written by Ishita Aradhey on 22/07/2022.

This is part 2 in our blog series on Growth Mindset culture in organizations. We delve into the specifics through a series of articles on topics like...

4 Behavioral Strategies for Organizational Compliance

Written by Daphnée Vouette on 20/07/2022.

What internal procedures and policies are in place in your organization to ensure internal conduct? Think of your written values, ethics policy, rules,...

Hurdles Blocking Diversity, Equity, and Inclusion in the Workplace

Written by Ishita Aradhey on 30/06/2022.

“It is important to ensure that diversity and inclusion efforts are not reduced to tokenism, as perceived by minority group members, and are also seen...

Behaviorally Informed Change Models for Today’s VUCA Environment

Written by Beirem Ben Barrah on 10/05/2022.

This is part 2 in a series on more effective organizational change management with insights from behavioral psychology and neuroscience. In our first...

(Behavioral) Change management demystified

Written by Beirem Ben Barrah on 29/04/2022.

This is article 1 in our series on organizational change management informed by brain and behavior insights. You can find an overview of the articles...

Riding the Elephant in the Room

Written by Peter van Gorsel on 17/01/2022.

Driving Organizational Change Organizational Change “Working on change without believing in it is like waiting for the train on a station...

Micro Habits: Following the Path of Least Resistance

Written by Job van Asbeck on 05/04/2021.

Did you follow up on your new-year’s resolutions? Big chance you did not. Studies show that the vast majority of our intended habits are doomed...

Sunk Cost Fallacy: Throwing good money after bad

Written by Maarten Bosten on 25/03/2021.

Have you ever found yourself buying something expensive because you had spent so much time looking for it? Or did you secretly consider the price you...

You'll never trigger psychological backfiring again

You will never trigger psychological backfiring again

Written by Clara Vetter on 01/08/2019.

Neuroscience and psychology are exciting and hold a lot still uncovered potential. What is often conveniently left unmentioned is a phenomenon called...

Framing your messages to nudge customers into buying mode

Nudge customers with framing

Written by Milou Odekerken on 24/10/2018.

We live in a world in which we are continuously flooded by advertisement. Turn on the radio, look at Youtube, or take a stroll through town: marketing...

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