The Davos Fallacy: On Money and Intelligence
Some people are not as smart as they think they are. Maybe most people are not as smart as they think they are, but let’s concentrate on those...
10 Decision-Making Books for Leaders
This article focuses on decision-making books that we believe every leader should read -or learn more about. Scientific insights from behavioral psychology...
(Behavioral) Change management demystified
This is article 1 in our series on organizational change management informed by brain and behavior insights. You can find an overview of the articles...
Stargazing or Astrology?
“For those of us who believe that forces greater than ourselves guide our lives, astrology is one place that could provide answers, direction and meaning.”...
Motivating Fitness: What are We Missing?
Chasing improvement can be a daunting task…
Chasing improvement can be a daunting task. Whether it affects day-to-day life or sets up the...
Humor Effect: The Benefits of Using Humor
Humor effect is a cognitive bias that causes you to remember funny information better. Besides better memory, humor has numerous positive effects....
The Importance of Storytelling for Leaders
“Every leader needs a good story.” You have probably heard this before, but did you really think about why this is the case? There is a good explanation...
How to Motivate Innovation?
I do not know about you but I’ve heard a million times: intrinsic motivation is good, extrinsic motivation not so. As long as you have intrinsic motivation...
Sunk Cost Fallacy: Throwing good money after bad
Have you ever found yourself buying something expensive because you had spent so much time looking for it? Or did you secretly consider the price you...
Barnum Effect: The Reason Why We Believe Our Horoscopes
“One of the studies showed that over 90% of Americans know their star signs. More than 50% of them read their horoscopes and also believe in the advice...
Decision-making in times of crisis: 3 cognitive biases that could cost you a fortune
Decision-making becomes even more essential in crisis. When you come across terms like the “one-and-a-half-meter economy”, it becomes clear that people...
What is the Dunning-Kruger effect, and how to overcome it?
Overestimation happens constantly and oftentimes we are unaware of this bias. Luckily for us and everyone around us, it is possible to overcome this...
The effects of colors on behavior
Have a look at the advertisement below. What will you focus on first? Your gaze is most likely drawn to the highlighted woman. That’s the whole...
The untold secret to avoiding price pain
Have you found yourself ignoring the ever-running meter in a taxi? If so you did it because you wanted to avoid the negative experience of paying. On...
You will never trigger psychological backfiring again
Neuroscience and psychology are exciting and hold a lot still uncovered potential. What is often conveniently left unmentioned is a phenomenon called...
Intuitive website design to reduce friction
You know it, and you learned to fear it: Friction, the threat to high conversion. In this article, I am going to lay out how understanding the fundamentals...
Cognitive biases that restrict your professional judgment
All too often we try to convince others and ourselves that a decision or behavior was not our fault. Was it really your colleague’s task to remind...
The secrets of capturing and guiding attention
If you ever took a psychology class, you might recall something about a Russian scientist and salivating dogs. To refresh your memory: we are talking...
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