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Rebranding to Brain & Behaviour

Rebranding to Brain & Behaviour

Entrepreneurship is a psychological game. You go from idea to concept to plan to product to brand — and you go fast. You start with a thousand assumptions...

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Frame your messages to nudge customers into buying mode

Nudge customers with framing

We live in a world in which we are continuously flooded by advertisement. Turn on the radio, look at Youtube, or take a stroll through town: marketing...

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