Innovation Archives • Neurofied

A Behavioral Guide to Digital Transformation

Written by Francesco Chevallard on 23/01/2023.

Abstract The rapid pace of technological innovation forces companies to keep changing and innovating to stay relevant in the modern economic environment....

The business value of behavioral science by Neurofied

What is the business value of behavioral science?

Written by Beirem Ben Barrah on 23/11/2022.

For almost half a decade now, we get asked some variation on the question of “How can behavioral scientists help organizations?”. Sometimes ‘organizations’...

Red-Blue Team Intervention: Driving Constructive Conflict

Written by Beirem Ben Barrah on 26/09/2022.

This is our first article in a series on evidence-based change interventions informed by behavioral science. We open with a process intervention: the...

Behavioral Economics and Homo Economicus

Homo Economicus or Behavioral Economics

Written by Peter van Gorsel on 11/06/2021.

The Limited Importance of Economics There is no doubt about the importance of economics for many parts of our society. It can help improve living...

How to Motivate Innovation?

Written by Lynn Peters on 30/04/2021.

I do not know about you but I’ve heard a million times: intrinsic motivation is good, extrinsic motivation not so. As long as you have intrinsic motivation...

Neurotech connecting our brain with computers by Neurofied

Neurotech: Connecting (with) the brain

Written by Simon Geukes on 04/12/2020.

We will get to neurotech but first: humans are amazing. We are self-aware creatures that can walk, talk, think, plan, feel and much more. All of this...

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