Innovation Archives • Neurofied

The Psychological Roots of AI Resistance

Written by Julius-Maximilian Becker on 21/04/2025.

As artificial intelligence (AI) transforms workplaces, many employees remain skeptical about its impact. AI promises efficiency and innovation,...

Written by Beirem Ben Barrah on 29/08/2024.

We wrote this article to provide context on the core change thesis behind Neurofied and to answer the question of why we wrote our book ‘The...

Written by Peter van Gorsel on 28/05/2024.

This article on Skunk Works is written by Peter van Gorsel and co-authored by Aisha Abdelhafez. In the corporate world today, Skunk Works...

Written by Peter van Gorsel on 23/05/2023.

Resilience among the Romans Let’s explore resilience through a historical lens. Julius Caesar faced his first major defeat in Gaul in the...

Written by Francesco Chevallard on 23/01/2023.

This article is written by our partner Francesco Chevallard. Technological innovation forces companies to keep changing and innovating to stay...

Written by Beirem Ben Barrah on 23/11/2022.

Since we started in 2018, we regularly get asked some variation on the question of “How can behavioral scientists help organizations?”. Sometimes...

Written by Beirem Ben Barrah on 26/09/2022.

This is our first article in a series on evidence-based change interventions informed by behavioral science. We open with a process...

Written by Peter van Gorsel on 11/06/2021.

The Limited Importance of Economics There is no doubt about the importance of economics for many parts of our society. It can help improve...

Written by Lynn Peters on 30/04/2021.

I do not know about you but I’ve heard a million times: intrinsic motivation is good, extrinsic motivation not so. As long as you have intrinsic...

Written by Simon Geukes on 04/12/2020.

We will get to neurotech but first: humans are amazing. We are self-aware creatures that can walk, talk, think, plan, feel and much more. All of...