Growth & Marketing Archives • Neurofied

The business value of behavioral science by Neurofied

What is the business value of behavioral science?

Written by Beirem Ben Barrah on 23/11/2022.

For almost half a decade now, we get asked some variation on the question of “How can behavioral scientists help organizations?”. Sometimes ‘organizations’...

Motivating Fitness: What are We Missing?

Written by Andrew Madison on 14/02/2022.

Chasing improvement can be a daunting task… Chasing improvement can be a daunting task. Whether it affects day-to-day life or sets up the...

The Importance of Storytelling for Leaders

Written by Deniz Yerebakan on 14/05/2021.

“Every leader needs a good story.” You have probably heard this before, but did you really think about why this is the case? There is a good explanation...

The effects of colors on behavior

Written by Clara Vetter on 05/12/2019.

Have a look at the advertisement below. What will you focus on first? Your gaze is most likely drawn to the highlighted woman. That’s the whole...

The online dialogue: Conversion optimization with storytelling

Written by Clara Vetter on 07/11/2019.

Storytelling can make you more attractive to others. Evolutionary, storytellers have many advantages. If you’re a good storyteller, you have better...

The untold secret to avoiding price pain

Written by Clara Vetter on 03/10/2019.

Have you found yourself ignoring the ever-running meter in a taxi? If so you did it because you wanted to avoid the negative experience of paying. On...

Intuitive website design to reduce friction

Written by Clara Vetter on 04/07/2019.

You know it, and you learned to fear it: Friction, the threat to high conversion. In this article, I am going to lay out how understanding the fundamentals...

How to make or break emotional marketing campaigns

Written by Denise Janssen on 01/05/2019.

Emotional marketing campaigns have one thing in common: they strike the right note with its target audience. There is something about the message and...

The secrets of guiding attention Zeigarnik Effect

The secrets of capturing and guiding attention

Written by Philip Jordanov on 03/04/2019.

If you ever took a psychology class, you might recall something about a Russian scientist and salivating dogs. To refresh your memory: we are talking...

Customer experience: the future of supermarkets

Written by Philip Jordanov on 19/03/2019.

What defines buying behavior? Behavioral psychology and neuroscience explain quite a lot. Brain & Behaviour offers insights into the shaping of...

All you need to know about visual cues in your online marketing

Written by Evi Rozendal on 13/03/2019.

Our world is a hectic place. Everywhere we look we can see new things. It is impossible to pay attention to all of these visual stimuli. It demands...

5 steps to create the newsletter everybody wants to read

Written by Ian MacCorquodale on 27/02/2019.

When was the last time you received a bundle of handwritten letters from the mailman? It might have been a while, because times are changing. Together...

What you need to know about emotions now

Written by Philip Jordanov on 30/01/2019.

Haven’t we all learned how emotions work from watching the movie Inside Out? The Pixar formula used in Inside Out is very clear and easily defined....

Improve your brand’s worth with the pyramid of value

Written by Denise Janssen on 28/11/2018.

As a consumer, what are your go-to brands? What do you like about them? Now think of your brand. What do your customers love about it? What gives it...

The future of marketing

Written by Evi Rozendal on 31/10/2018.

Our world has always been a dynamic place. Ever since the Homo Sapiens started to evolve quickly a ten thousands of years ago, we have been continuously...

Emotional marketing: how to use emotions in your marketing

Written by Milou Odekerken on 27/06/2018.

A lump in your throat. Laughing so hard your belly hurts. The feeling you’re the only person on the planet. These are all examples of feelings you...

Emotion: an important factor driving consumer behaviour

Emotions: an important factor driving consumer behavior

Written by Denise Janssen on 08/06/2018.

Every day, we make countless decisions. Most of them are small decisions about our day-to-day activities that don’t take much thought. Occasionally...

Top 20 Neuromarketing Books

Written by Evert Semeijn, PhD on 05/06/2018.

We’ve selected 20 books about neuromarketing that we believe should be on your bookshelf. Some of them give you a broad overview of neuromarketing...

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