Beirem Ben Barrah, Author at Neurofied

Author: Beirem Ben Barrah

Founder & CEO at Neurofied

10 Decision-Making Books for Leaders

Written by Beirem Ben Barrah on 12/05/2022.

This article focuses on decision-making books that we believe every leader should read -or learn more about. Scientific insights from behavioral psychology...

Behaviorally Informed Change Models for Today’s VUCA Environment

Written by Beirem Ben Barrah on 10/05/2022.

This is part 2 in a series on more effective organizational change management with insights from behavioral psychology and neuroscience. In our first...

(Behavioral) Change management demystified

Written by Beirem Ben Barrah on 29/04/2022.

This is article 1 in our series on organizational change management informed by brain and behavior insights. You can find an overview of the articles...

Rebranding to Brain & Behaviour

Written by Beirem Ben Barrah on 17/09/2019.

Entrepreneurship is a psychological game. You go from idea to concept to plan to product to brand — and you go fast. You start with a thousand assumptions...

How to Optimise your Facebook Ads with Neuromarketing and Neurofied

How to optimise your Facebook ads with Brain & Behaviour

Written by Beirem Ben Barrah on 14/02/2018.

So you want to improve your social advertising ROI? What if we told you that you can also pre-optimise your Facebook ads based on how the human brain...