Nudge customers with framing
We live in a world in which we are continuously flooded by advertisement. Turn on the radio, look at Youtube, or take a stroll through town: marketing is everyw... Read more.
The few things you should know about the brain
Welcome back to our series on brain-related topics for marketers looking for business growth. By teaching you the basics you will get a better understanding of ... Read more.
Emotional marketing: how to use emotions in your marketing
A lump in your throat. Laughing so hard your belly hurts. The feeling you’re the only person on the planet. These are all examples of feelings you will have f... Read more.
Ethics of neuromarketing
In this long-read, you will read about the ethics of neuromarketing practices and learn how it can improve –instead of ruin– your reputation. During the sum... Read more.
Master the AIDA-model for improved business results
Advertisement in 2018 means competition. If you want to sell, you need to stand out. Be original. Push the right buttons. Convince your target audience. Luckily... Read more.
How authority can improve your online marketing strategy
You’re watching a movie and a Colgate commercial is shown during the break. “Stronger and whiter teeth, a fresh breath and healthier gum. Switch now to Colg... Read more.
Serotonin and customer satisfaction
Welcome back to our series on brain-related topics to give you, as a marketer, more insight into the brain. Last time we talked about dopamine. We hope this exc... Read more.
Optimising your chatbot for better results
It is nothing new for companies to offer ways to get in touch with someone from their team for any questions or comments. You can speak with a team member from ... Read more.
Why liking a product is not the same as wanting it
Imagine being at your friend’s birthday party. You have a drink, a chat, and then you notice this amazing looking buffet. You want to fill up your plate w... Read more.
The power of social proof for your online marketing strategy
A Dutch saying says “als een schaap over de dam is volgt de rest” (meaning if one sheep gets over the dam, the rest will follow). We are probably not as sil... Read more.
