Homo Economicus or Behavioral Economics
The Limited Importance of Economics
There is no doubt about the importance of economics for many parts of our society. It can help improve living...
Forewarned Is Not Forearmed: A Behavioral Strategy Perspective
Blog Series: Volume I Considering the vast nature of behavioral strategy, from its theoretical framework to its strategic decision architecture, to...
The Importance of Storytelling for Leaders
“Every leader needs a good story.” You have probably heard this before, but did you really think about why this is the case? There is a good explanation...
How to Motivate Innovation?
I do not know about you but I’ve heard a million times: intrinsic motivation is good, extrinsic motivation not so. As long as you have intrinsic motivation...
Give Me a Break!
Why the Mind Wandering Worker Wins.
There are two types of workers in the world. Those who spend everywaking moment of their day trying to focus...
Micro Habits: Following the Path of Least Resistance
Did you follow up on your new-year’s resolutions? Big chance you did not. Studies show that the vast majority of our intended habits are doomed...
Sunk Cost Fallacy: Throwing good money after bad
Have you ever found yourself buying something expensive because you had spent so much time looking for it? Or did you secretly consider the price you...
Staying Healthy at Home During Quarantine: Behavioral Tips
Despite all the uncertainty surrounding the COVID-19 pandemic, one thing is for sure; we spend way more time at home than we did before. We sit down...
Barnum Effect: The Reason Why We Believe Our Horoscopes
“One of the studies showed that over 90% of Americans know their star signs. More than 50% of them read their horoscopes and also believe in the advice...
Neurotech: Connecting (with) the brain
We will get to neurotech but first: humans are amazing. We are self-aware creatures that can walk, talk, think, plan, feel and much more. All of this...
Decision-making in times of crisis: 3 cognitive biases that could cost you a fortune
Decision-making becomes even more essential in crisis. When you come across terms like the “one-and-a-half-meter economy”, it becomes clear that people...
What is the Dunning-Kruger effect, and how to overcome it?
Overestimation happens constantly and oftentimes we are unaware of this bias. Luckily for us and everyone around us, it is possible to overcome this...
The effects of colors on behavior
Have a look at the advertisement below. What will you focus on first? Your gaze is most likely drawn to the highlighted woman. That’s the whole...
The online dialogue: Conversion optimization with storytelling
Storytelling can make you more attractive to others. Evolutionary, storytellers have many advantages. If you’re a good storyteller, you have...
The untold secret to avoiding price pain
Have you found yourself ignoring the ever-running meter in a taxi? If so you did it because you wanted to avoid the negative experience of paying....
Rebranding to Brain & Behaviour
Entrepreneurship is a psychological game. You go from idea to concept to plan to product to brand — and you go fast. You start with a thousand assumptions...
You will never trigger psychological backfiring again
Neuroscience and psychology are exciting and hold a lot still uncovered potential. What is often conveniently left unmentioned is a phenomenon called...
Intuitive website design to reduce friction
You know it, and you learned to fear it: Friction, the threat to high conversion. In this article, I am going to lay out how understanding the fundamentals...