Make or breake emotional marketing campaigns with positive or negative emotions. Attention, controllability, certainty and arousal will make your customers act.... Read more.
As a consumer, what are your go-to brands? What do you like about them? Now think of your brand. What do your customers love about it? What gives it an edge ove... Read more.
Every day, we make countless decisions. Most of them are small decisions about our day-to-day activities that don’t take much thought. Occasionally there are ... Read more.