How to make or break emotional marketing campaigns
Make or breake emotional marketing campaigns with positive or negative emotions. Attention, controllability, certainty and arousal will make your customers act.... Read more.
Improve your brand’s worth with the pyramid of value
As a consumer, what are your go-to brands? What do you like about them? Now think of your brand. What do your customers love about it? What gives it an edge over... Read more.
Emotions: an important factor driving consumer behavior
Every day, we make countless decisions. Most of them are small decisions about our day-to-day activities that don’t take much thought. Occasionally there are important... Read more.