Author: Evi Rozendal

Combines the art of storytelling with the science of cognitive & neuropsychology

All you need to know about visual cues in your online marketing

Written by Evi Rozendal on 13/03/2019.

Our world is a hectic place. Everywhere we look we can see new things. It is impossible to pay attention to all of these visual stimuli. It demands...

Is willpower enough to keep your New Year’s resolutions?

Written by Evi Rozendal on 01/01/2019.

Happy New Year! We associate New Year’s Eve with glasses champagne, fireworks at midnight, and a lot of happy new year wishes. And of course the...

The future of marketing

Written by Evi Rozendal on 31/10/2018.

Our world has always been a dynamic place. Ever since the Homo Sapiens started to evolve quickly a ten thousands of years ago, we have been continuously...

Priming: an invisible power tool for online marketing

Written by Evi Rozendal on 19/04/2018.

Priming is an important phenomenon in applied neuromarketing. It is a mysterious and complex process and impacts a significant part of our behavior....

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