Evi Rozendal, Author at Neurofied

Author: Evi Rozendal

Combines the art of storytelling with the science of cognitive & neuropsychology

All you need to know about visual cues in your online marketing

Written on 13th March 2019.

Our world is a hectic place. Everywhere we look we can see new things. It is impossible to pay attention to all of these visual stimuli. It demands...

Is willpower enough to keep your New Year’s resolutions?

Written on 1st January 2019.

Happy New Year! We associate New Year's Eve with glasses champagne, fireworks at midnight, and a lot of happy new year wishes. And of course the...

You don’t have to be a marketer to benefit from neuromarketing

Written on 14th November 2018.

The term ‘neuromarketing’ implies that marketers benefit the most from learning applied neuromarketing. Neuropsychological insights reach a much wider...

The future of marketing

Written on 31st October 2018.

Our world has always been a dynamic place. Ever since the Homo Sapiens started to evolve quickly a ten thousands of years ago, we have been continuously...

Priming: an invisible power tool for online marketing

Written on 19th April 2018.

Priming is an important phenomenon in applied neuromarketing. It is a mysterious and complex process and impacts a significant part of our behaviour....

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