Author: Ian MacCorquodale

After studying Brain & Cognition at the University of Amsterdam I knew I wanted to try to make neuroscientific findings applicable in some way. This idea led me to Neurofied. Marketing is an art. A creative pursuit based on assumptions. I add the science of how our brain and psychology works. We (humans) know a lot about our brain but we don’t apply it to get better results. That’s what I do. Mostly in three areas: websites, online marketing, and education through workshops. With the rise of research areas like Consumer neuroscience, Neuromarketing, Behavioural economics and Artificial intelligence, it is a great time to be alive :)

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