Philip Jordanov, Author at Neurofied

Author: Philip Jordanov

Cognitive Neuropsychologist @ Neurofied

The secrets of guiding attention Zeigarnik Effect

The secrets of capturing and guiding attention

Written by Philip Jordanov on 03/04/2019.

If you ever took a psychology class, you might recall something about a Russian scientist and salivating dogs. To refresh your memory: we are talking...

Customer experience: the future of supermarkets

Written by Philip Jordanov on 19/03/2019.

What defines buying behavior? Behavioral psychology and neuroscience explain quite a lot. Brain & Behaviour offers insights into the shaping of...

What you need to know about emotions now

Written by Philip Jordanov on 30/01/2019.

Haven’t we all learned how emotions work from watching the movie Inside Out? The Pixar formula used in Inside Out is very clear and easily defined....

System 1 and 2 Systeem 1 en 2 door Neurofied

System 1 and 2: Thinking fast? Slow down.

Written by Philip Jordanov on 26/12/2018.

Sooner or later, it becomes clear to us that we humans experience trouble with decision-making from time to time. Although most of us think that we...

Author: Philip Jordanov

The secrets of capturing and guiding attention

Customer experience: the future of supermarkets

What you need to know about emotions now

System 1 and 2: Thinking fast? Slow down.

Thank you!

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