The secrets of capturing and guiding attention Written on 03/04/2019. If you ever took a psychology class, you might recall something about a Russian scientist and salivating dogs. To refresh your memory: we are talking... Continue reading
Customer experience: the future of supermarketers Written on 19/03/2019. What defines buying behavior? Behavioral psychology and neuroscience explain quite a lot. Brain & Behaviour offers insights into the shaping of... Continue reading
What you need to know about emotions now Written on 30/01/2019. Haven’t we all learned how emotions work from watching the movie Inside Out? The Pixar formula used in Inside Out is very clear and easily defined.... Continue reading
Thinking fast? Slow down. Written on 26/12/2018. Sooner or later, it becomes clear to us that we humans experience trouble with decision-making from time to time. Although most of us think that we... Continue reading