Our Core Change Thesis: Why BeSci for OCM?
We wrote this article to provide context on the core change thesis behind Neurofied and to answer the question of why we wrote our book ‘The Dynamics of Business... Read more.
The Neuroscience of Habits: Individual & Organizational
This article on the neuroscience of habits was co-created with Guy Shpak PhD. from the Mindset Framework while developing a training on this topic. If you’re... Read more.
The Future of Nudging: Crisis or Transformation
Over the past 14 years, nudging has become a popular method within organizations, government and academia, but how effective is it when it comes to changing behavior?... Read more.
The secrets of capturing and guiding attention
Our attention span is, in contrast to Pavlov's classical conditioning, very limited. Marketers can guide attention by distraction or the Zeignarik effect.... Read more.
Customer experience: the future of supermarkets
What defines buying behavior? Behavioral psychology and neuroscience explain quite a lot. Brain & Behaviour offers insights into the shaping of consumer behavior.... Read more.
What you need to know about emotions now
Haven’t we all learned how emotions work from watching the movie Inside Out? The Pixar formula used in Inside Out is very clear and easily defined. The search... Read more.
System 1 and 2: Thinking fast? Slow down.
Sooner or later, it becomes clear to us that we humans experience trouble with decision-making from time to time. Although most of us think that we know what is... Read more.