Author: Philip Jordanov

Cognitive Neuropsychologist @ Neurofied

The secrets of capturing and guiding attention

Written by Philip Jordanov on 03/04/2019.

If you ever took a psychology class, you might recall something about a Russian scientist and salivating dogs. To refresh your memory: we are talking...

Customer experience: the future of supermarketers

Written by Philip Jordanov on 19/03/2019.

What defines buying behavior? Behavioral psychology and neuroscience explain quite a lot. Brain & Behaviour offers insights into the shaping of...

What you need to know about emotions now

Written by Philip Jordanov on 30/01/2019.

Haven’t we all learned how emotions work from watching the movie Inside Out? The Pixar formula used in Inside Out is very clear and easily defined....

Thinking fast? Slow down.

Written by Philip Jordanov on 26/12/2018.

Sooner or later, it becomes clear to us that we humans experience trouble with decision-making from time to time. Although most of us think that we...

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