The secrets of capturing and guiding attention
If you ever took a psychology class, you might recall something about a Russian scientist and salivating dogs. To refresh your memory: we are talking...
Author: Philip Jordanov
Empathises & connects with clients to ensure we add value to those around us
Customer experience: the future of super(neuro)marketers
What defines buying behaviour? Behavioural psychology and neuroscience explain quite a lot. Applied neuromarketing offers insights into the shaping...
What you need to know about emotions now
Haven't we all learned how emotions work from watching the movie Inside Out? The Pixar formula used in Inside Out is very clear and easily defined....
Thinking fast? Slow down.
Sooner or later, it becomes clear to us that we humans experience trouble with decision-making from time to time. Although most of us think that we...
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