“It is important to ensure that diversity and inclusion efforts are not reduced to tokenism, as perceived by minority group members, and are also...
Behaviorally Informed Change Models for Today’s VUCA Environment
Written by Beirem Ben Barrah on .
This is part 2 in a series on more effective organizational change management with insights from behavioral psychology and neuroscience. In our...
(Behavioral) Change management demystified
Written by Beirem Ben Barrah on .
This is article 1 in our series on organizational change management informed by brain and behavior insights. Here, we focus on demystifying...
Riding the Elephant in the Room
Written by Peter van Gorsel on .
Driving Organizational Change
Organizational Change
“Working on change without believing in it is like waiting for the train on a...
Micro Habits: Following the Path of Least Resistance
Written by Job van Asbeck on .
Did you follow up on your new-year’s resolutions? Big chance you did not. Studies show that the vast majority of our intended habits are...
Sunk Cost Fallacy: Throwing good money after bad
Written by Maarten Bosten on .
Have you ever found yourself buying something expensive because you had spent so much time looking for it? Or did you secretly consider the price...
You will never trigger psychological backfiring again
Written by Clara Vetter on .
Neuroscience and psychology are exciting and hold a lot still uncovered potential. What is often conveniently left unmentioned is a phenomenon...
Nudge customers with framing
Written by Milou Odekerken on .
We live in a world in which we are continuously flooded by advertisement. Turn on the radio, look at Youtube, or take a stroll through town:...







