Change Management Archives • Page 2 of 2 • Neurofied

Sunk Cost Fallacy: Throwing good money after bad

Written by Maarten Bosten on 25/03/2021.

Have you ever found yourself buying something expensive because you had spent so much time looking for it? Or did you secretly consider the price you...

You'll never trigger psychological backfiring again

You will never trigger psychological backfiring again

Written by Clara Vetter on 01/08/2019.

Neuroscience and psychology are exciting and hold a lot still uncovered potential. What is often conveniently left unmentioned is a phenomenon called...

Framing your messages to nudge customers into buying mode

Nudge customers with framing

Written by Milou Odekerken on 24/10/2018.

We live in a world in which we are continuously flooded by advertisement. Turn on the radio, look at Youtube, or take a stroll through town: marketing...

Sunk Cost Fallacy: Throwing good money after bad

You will never trigger psychological backfiring again

Nudge customers with framing

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